How "Gettings Things Done" Worked At Google for iKala

How Gettings Things Done
Worked At Google
Danny Lin
© Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018

Agenda
• Why your are so important?
• Getting Things Done
• OKR
• snippets
• Meetings
• Collaboration
© your company name. All rights reserved. Revision for iKala 2018

About me
Danny Lin
VP Operations, Shoplus @愛卡拉
• 興趣廣泛，做過很多奇怪的事
• 電影編劇、專欄作家
• 產品經理、行銷、公關、營運
• 但我的本科是 Computer Science
• 待過很多公司
• 系統整合、卡通公司、大型主機
• Yahoo!、Google、遊戲公司、
Plurk、SaaS 公司、iKala
• 充滿好奇心、喜歡觀察

Why you are so important?
• 每個人都是一個節點，每個節點都是相等
的 — 跟網路拓樸（topology）一樣。
• 每個節點都發揮效能，網路的效益會極大
化。
• 由下而上
• Everyone is a recruiter.
幫公司找到比你厲害的人你就可以全丟給
他做了

© your company name. All rights reserved. For VMFive.
Getting Things Done.

• GTD = 如何有效、確實的完成一件事
• 工作流程
• 良好工作流程及習慣的重要性
• 建立你每天/每週的 to-do list.
• 時間管理
• 管理好你的行事曆
• 找出每天最有效率的時段
Getting Things Done.

Where?
How?
Mission & Vision
Objective Objective Objective Objective
Ket Results Ket Results Ket Results
snippets
snippets
snippets Time aollocation

© Danny Lin, 2015. All rights reserved. Revision for iKala 2018
Photo: goldentime @ flickr, CC license
OKR 就是划龍舟
OKRs ensure everyone is going in the same direction.
John Dorr
General Partner, KPCB

Objectives:
• ambitious
• qualitative
• actionable by team
• time-bounded
Key Results:
• measurable and quantifiable
• make the objective achievable
• lead to objective grading
• aggressive yet realistic
Ref: http://www.zhihu.com/question/22471467/answer/21483227
http://www.zhihu.com/question/22478049/answer/21493466
OKR

The OKR Ladder
Company OKR DIRECTIONAL
Division OKR STRATEGIC
Department OKR ACHIEVABLES
Personal OKR ACTION ITEMS

How to set your OKR?
• 變成週期性活動
• 每一季訂定
• 定期檢視及檢討
• 不要貪多
• 最好 3 個 Objectives，每個 Objectives
有 3 – 4 個 Key Results
• 最多一季最多不要超過 5 個 O，每個 O
最多不要超過 4 個 Key Results.

How to set your OKR?
• 盡量設定具挑戰性的目標
• 完成表定目標 (meet expectation)
→ 0.6 ~ 0.7
• 超越目標 (outperform)
→ 0.8 and above
• Key Results 必須能量化、衡量成效
• 不是 task list，e.g.
■ Release beta version of the product.
■ Launch a monetizing tab.
■ Create a new training program.
■ Develop a new lead generation campaign.
“70% completion are a fantastic result”

OKR 的誤解與正解
How Google sets goals: https://www.youtube.com/watch?v=mJB83EZtAjc
每個人天生都有自我管理能力，只是很多人習慣被管理
誤解正解
• 這是老闆拿來盯我的目標 • 這是我用來給自己壓力，設
定突破的目標！
• OKR 會拿來做績效考核 • 績效考核是peer review的事，
OKR 是如何有效率達到目標
的方法
• OKR 是公司的管理工具
• Yes & No.
OKR 是公司用來管理公司與
所有人用來管理自己的目標
與執行的共同框架

Successful OKR implementation
• 公司主導推動 => 大家都相信 OKR =>
好方法 => 推行會成功
• 個人 OKR 應該與 Team OKR 方向一致
Team OKR 應該與 Company OKR 一致
• OKR 是雙向互動、集思廣益產生的
O = 方向，經過討論後，由上而下制訂
KR = 作法，經過討論後，由下而上產生

OKR examples (Blogger, 2008)
Objective: Improve Blogger's Reputation
Key Results:
• Re-establish Blogger's leadership by speaking at 3
industry events
• Coordinate Blogger's 10th birthday PR efforts
• ID and personality reach out to top xxx Blogger users
• Fix DMCA process, eliminate music blog takedowns.
• Set up @blogger on Twitter, regularly participate in
discussions re: Blogger product
.72
1.0
.8
.8
.4
.6

OKR examples (YouTube)
Objective: Increase average watch time per user.
• Increase total viewership time to 60 minutes daily
• Expand native YT application to 2 new OSs
• Reduce video loading times by 5%

OKR examples (Uber)
Objective: Increase Drivers in System
•Increase driver base in each region by 20%
•Increase driver average session to 26 hours / weekly in all
active regions
Objective: Increase Geographic Coverage of Drivers
•Increase coverage of SF to 100%
•Increase coverage for all active cities to 75%
•Decrease pickup time to < 10 mins in any coverage area
during peak hours of usage
Objective: Increase Driver Happiness
•Define and measure driver happiness score
•Increase driver happiness score to 75th percentile

OKR examples

Snippet is To-do list
To-do list ＝action items
≠ memo
Snippets?
Larry Schwimmer
Google Engineer (1999 - 2005)

4 Secrets of Snippet
Itemize Concrete
Weekly Doable

A snippets sample
Reference: http://dannyimages.com/2012/06/05/2106-smart-working-with-snippets/
[This Week]
1. Action Item 1: goal, target date, expected outcome.
[Next Week]
1. Expected Item 1: goal, target date, expected outcome.
2. Expected Item 2: goal, target date, expected outcome, self-
learning.
3. Expected Item 3: goal, target date, expected outcome, study.

Snippets 的延伸應用…
[Need Help With]
1. Need A’s support with getting XXX done by DDD.
2. Waiting for B’s implementation of YYY expected to be done by DDD.
3. Will be meeting with C, D and E for launch plan.
跨部門協調…

[This Week]
1. Action Item1: XXX
Status: [Green]
blah blah
2. Action Item 2: YYY
Status: [Yellow]
blah blah blah
3. Action Item 3: ZZZ
Status: [Red]
blah blah
[Need Help With]
1. Need A’s support with getting XXX done by DDD.
2. Waiting for B’s implementation of YYY expected to be done by DDD.
3. Will be meeting with C, D and E for launch plan.
[Next Week]
1. Expected Item 1: goal, target date, expected outcome.
2. Expected Item 2: goal, target date, expected outcome, self-learning.
3. Expected Item 3: goal, target date, expected outcome, study.
Snippets 可以自行變通
但盡量簡要

A real snippets at Google

Meetings
“Gathering of two or more people that has been
convened for the purpose of achieving a common
goal through verbal interaction, such as sharing
information or reaching agreement.”

Conduct a successful meeting.
Before the meeting
• Design the meeting purpose.
• 確定有開會的必要性
• Set a clear agenda
• 設定明確的議題
• Prepare “prereads”
• 開會前先將書面資料寄出給會議成員
• Invite only necessary participants
• 每一個人開會都是成本，不邀請只是列席者
• Review action items from last week
• 整理先前結論及執行成效

Conduct a successful meeting.
After the meeting
• Share meeting minutes to all participants.
• 寄出會議記錄給所有會議參與者
• Share new action items to designate ones
• 將會議總結及行動方案，週知所有會議參與者

Some tips
• Do 1:1 meetings frequently.
• 不浪費不相關人的時間
• 聯繫感情，拉近彼此距離
• 會議可以頻繁，但時間很短
• Be short.
• 會議以 5分鐘為單位，盡量不超過 30 分鐘
• Do it only when necessary
• 必要時才開會，平常增加溝通可以增加默契，減
少開會浪費時間

我在 Google 最輕鬆的一週

Collaboration
團隊合作

• #1: Embrace diversity.
• 每個人都有其獨特面向的觀察跟意見
• 擁抱差異
• #2: Encourage “casual collisions.”
• 鼓勵員工建立工作以外的碰撞機會
• 增加彼此互信與瞭解
• #3: Promote employee engagement.
• 鼓勵非正式討論、腦力激盪
• 形式不拘，可能只是一起吃午餐
• #4: Keep the door open.
• 保持開放心態，這是 open source 時代
• 扁平化溝通，每個人都是創辦人，沒有人是老闆
Lessons learned on collaboration

Work Smart, not work Hard

Questions?
Email: danny@dannylin.net
Facebook: http://fb.com/facedannylin

Startup 如何訂 OKR？
• CEO 主導討論，以 Roadmap 為主，勾勒出一年的大方
向將 Roadmap 分為幾個階段執行。
• 依照 Roadmap 打造時，宜以 MVP 的概念，不斷測試
市場水溫，跟著修正。
• 實作過程中，因為市場不斷在變化，隨時可能改變，所
以不適合一個 OKR 到底，必須要根據市場變化、使用者
回饋，循著 roadmap 為主的方向雙邊討論、訂定、調
整、執行。

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How "Gettings Things Done" Worked At Google for iKala