25. - Only 31% of brands with a Facebook
account used it to engage
- Only 14% of tweets were replies
and retweets
- Only 20% received comments on
blogs and only one company took
the trouble to reply
How social are you?
26. Flash in the pan won’t work
A sustainable approach is needed
Social PR
31. Situation analysis
Objectives
Insight
Measurement and Identify
evaluation Impact Influence the influencers
Interact Inspiration
Creative campaign
Deliver the campaign ideas
32. The ‘so what’ test
Outputs
- Deliverables completed on time
Outcomes
- Coverage received
- Brand mentions
- Interactions on social channels
- Website traffic
Impact
- Sign ups
- Conversions
Measurement