Tips and advice with case studies on how Twitter can be better used by the public sector from local government to police, fire, health and other services. Presented at Public Sector Networks' Epic Social Media for the South West in Exeter in february 2012

1. http://www.flickr.com/photos/sitoo/
4875490323/

7. Why bother with Twitter?

8. Statistics...

9. Statistics...
30 million on Facebook
Source: Facebook February 2012

10. Statistics...
30 million on Facebook
Source: Facebook February 2012
20 million on Twitter
Source: Semiocast, January 2012

11. Statistics...
30 million on Facebook
Source: Facebook February 2012
20 million on Twitter
Source: Semiocast, January 2012
7.9 million on LinkedIn
Source: Umph, September 2012

12. Statistics...
30 million on Facebook
Source: Facebook February 2012
20 million on Twitter
Source: Semiocast, January 2012
7.9 million on LinkedIn
Source: Umph, September 2012

14. Twitter is not a golden bullet
(but it is a bullet)

15. Is Twitter used in local government?

16. Statistics...
Source: Dean Spurrell Ashford Borough
Council for CIPR

17. Statistics...
88 per cent comms
Source: Dean Spurrell Ashford Borough
Council for CIPR

18. Statistics...
88 per cent comms
24 per cent broadcast
Source: Dean Spurrell Ashford Borough
Council for CIPR

19. Statistics...
88 per cent comms
24 per cent broadcast
8 per cent two way
Source: Dean Spurrell Ashford Borough
Council for CIPR

20. Statistics...
88 per cent comms
24 per cent broadcast
8 per cent two way
97 per cent use Twitter
Source: Dean Spurrell Ashford Borough
Council for CIPR

21. Statistics...
88 per cent comms
24 per cent broadcast
8 per cent two way
97 per cent use Twitter
Source: Dean Spurrell Ashford Borough
Council for CIPR

23. Do we really need to use Twitter?

24. “Many of those institutions are so
mismatched to the task at hand
that most of them face a choice, at
best, between radical restructure
and outright collapse.”
- Clay Shirky, New York University (NYU) as a Distinguished
Writer in Residence at the Arthur L. Carter Journalism Institute,
December 2011

25. The Walsall media landscape

26. “People might not go to their
council website to read news but
they’re happy to sign up for
Facebook and Twitter feeds that
bring the news to them.”
- Adrian
Short, web
developer

27. What can you use Twitter for?

28. Who should use Twitter?

29. Who should use Twitter?
People should

31. What can you use Twitter for?

32. inform communicate, listen so people can repor
problems to test the temperature for feedback t
show people what your area looks like to answe
problems to tell people that you don’t just do w
collection for grit alerts for crisis comms to show
Twitter is not a golden bullet things road
people you are human for every day
(but it is a bullet)
closures medical advice fire alerts safety messag
tide warnings, health warnings, for Q&A
sessions, for driving traffic for showing pictures
praise for engagement for telling people you car
out noise tests on cockerels at 6am for FOI reque
for press releases for blogs for reminding people

33. Five fundamental rules of good Twitter

34. 1. Be Social

35. 2. Be a Sharer

36. 3. Be Connected

37. 4. Be Timely

38. 5. Be Informative

40. Be social

41. Be social
@walsallwildlife

42. Be social
@walsallwildlife

43. Be social
@walsallwildlife

44. Be social
@walsallwildlife

45. Be social

46. Be social
@walsallcouncil

47. Be social
“I’m about to go and give crime prevention advice
to a victim of a large lead theft (from a building)
What do you think I should tell them?”
@hotelalpha9

48. Be social
@hotelalpha9

49. Be a sharer

50. Be a sharer
@monmouthshirecc

51. Be a sharer
@ehodavid

52. Be a sharer
@wmpolice

53. Be a sharer
RE-TWEET

54. Be connected

55. Be connected
@erdingtonfire

56. Be connected
@natlibrariesday

57. Be timely

58. Be timely
“Walsall Police Station at 19.11 today. Look
how not on fire it is. Very not on fire”
@pcstanleywmp

59. Be timely
@wateraidamerica

60. Be timely
@wmpolice

61. Be informative

62. Be informative
@nhsdirect

63. Be informative
@kirkleescouncil

64. Be informative
@mehboobkhan

65. Be informative
@walsallcouncil

66. Be informative
@walsallmeetings

67. Be informative

69. 5
44

70. 544
Be Social

71. 544
Be Social
Be a Sharer

72. 544
Be Social
Be a Sharer
Be Connected

73. 544
Be Social
Be a Sharer
Be Connected
Be Timely

74. 544
Be Social
Be a Sharer
Be Connected
Be Timely
Be Informative

76. How not to do it...

77. How not to do it...

78. How not to do it...

79. How not to do it...

80. How not to do it...

82. Don’t be
frightened to
Innovate

83. @danslee

85. Creative Commons credits
Blue http://www.flickr.com/photos/chiaralily/6014578532/sizes/l/in/photostream/
Mobile phone http://www.flickr.com/photos/xixidu/3125887432/
Sea http://www.flickr.com/photos/shaireproductions/3177024499/
Telephone http://www.flickr.com/photos/archetypefotografie/4941547991/
Man on train http://www.flickr.com/photos/inoportuno/5746795053/
Cherries "D Sharon Pruitt"
http://www.flickr.com/photos/pinksherbet/4854077644/
Clock face
http://www.flickr.com/photos/erica_marshall/2096416037/sizes/l/in/photostream
/
Crowd http://www.flickr.com/photos/rhysasplundh/5601642965/
Gritter jronaldlee.com Photo © 2010 J. Ronald Lee
http://www.flickr.com/photos/jronaldlee/4385560875/
Notice board http://www.flickr.com/photos/danieldslee/6040018212/
Mobile with Twitter http://www.flickr.com/photos/danieldslee/5897611358/
Charles wikidemia commons licence www.la-moncloa.es

86. Thank you
Any questions?
Dan Slee
sleed@walsall.gov.uk
www.danslee.wordpress.com
Twitter: @danslee