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OMG! W T F!
   THE WORLD HAS
   CHANGED!
       So, how do we u
                       se social media
       to connect with
                       new audiences
                                      ?
Dan Slee, Walsall Council, July 2012
In 1982...
Greetings from Brisba
                     ne
In 2012...
A blizzard of stats...




Libraries have changed...
A blizzard of stats...




Information has changed...
The Walsall media landscape
200,000
!
44




     100,000
                      Daily Paper


               2005       2012
200,000
!
44




     100,000
                      Twitter



               2005    2012
200,000          Facebook
!
44




     100,000




               2005     2012
How has the world
chang1.What is social media?
     e d?

Wh at is socia l media?

10 ways to connect…
1. Using social media as a venue
2. As an officer
@walsallwildlife On Twitter...
Linked to Flickr...
3. Cover An Event
 (like an author visit)
4. The Twitter Event
Norfolk County Council #nccourday
5. Organise a Flickr meet
Walsall Council House Flickr meet




 101 images and 1,000 views
Walsall Museum Stores Flickr meet
6. Use Flickr as a venue.
7. Use Residents’ Pictures on Your
            Website.
8. Broaden Your Audience With
          Wikipedia.
The Alchemist in Search of the P
, by Joseph Wright, 1771
The Alchemist in Search of the P
, by Joseph Wright, 1771


Derby Museum and Art
Gallery


GLAM Derby project
Andy Mabbett
http://pigsonthewing.org.uk/
9. Go to an unconference
http://www.librarycamp.co.uk/
10. Publish Your Catalogues As
          Open Data
£ 3,744.02
11. Organise a Google e-mail group
 to connect your audience. (Like a
         reading group).
12. Use these new channels
yourself (as a real person).
In conclusion…
Thank you.
Any questions?

Dan Slee
Email: sleed@walsall.gov.uk
Twitter: @danslee
Blog: www.danslee.wordpress.com
Creative Commons credits
                Phillies game crowd: http://flic.kr/p/9wZTi8
                New York librarians: http://flic.kr/p/5JQfmh
                  Museum curator: http://flic.kr/p/68VpZs
                 Herefordshire gate: http://flic.kr/p/6ZxFLc
               Phone and newspaper: http://flic.kr/p/7heGhD
                       Controls: http://flic.kr/p/aiCkpi
                     Traffic cop: http://flic.kr/p/5M4Rtz
                  Road in the snow: http://flic.kr/p/92RP7t
The Alchemist: http://en.wikipedia.org/wiki/File:JosephWright-Alchemist.jpg
                        Sunset: http://flic.kr/p/6fGXvp

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OMG! WTF! So, how can museums and library staff use social media to reach new audiences?