The notes from Dan Sodergren's talk at the #fasterclass event about new social advertising and speed - sponsored by justaxi

Thanks to
Download our Manchester Taxi App and save up to 35% on your taxi at
www.justaxi.co.uk

So where did this all start?
• The idea of #FasterClass came originally out of an idea – called
Manchester Marketing Mentors.
• Justaxi wanted to help Manchester start ups meet the right marketing
people so they could benefit from their wisdom.
• We ran this from March 2014 and from this was born….
• Something bigger.

We helped mentees meet mentors…
• Justaxi wanted to do
something. Not just talk.
• So they put money behind it –
they sponsored people to meet
people. They arrange it. They
made it happen.
• It went very well. They got some
great names behind it including
Garry Partington, Phil Jones,
Simon Calderdale and even Chris
Marsh (and James Welch)
• And me  Dan Sodergren.
www.justaxi.co.uk

Dan Sodergren
• Dan is a marketing consultant
specializing in digital, social and
mobile marketing.
• Aligning his passions for marketing
and talking as a keynote speaker
and trainer in digital marketing
specializing in social and mobile
marketing.
• He loves training companies,
creating campaigns, writing and
speaking on digital, social, mobile
marketing and other key sector
drivers for a host of national and
international organisations like O2
and Telefonica.
Tweet out about the event using #fasterclass2014

You might know me from…
Tweet out about the event using #fasterclass2014

I am a little bit like…
www.justaxi.co.uk

But what I do is…. Teach people but...
www.justaxi.co.uk

What else do I do?
• My main mission is around mobile.
• But as a marketing man – my job is increasing a brand’s ROI.
• With Justaxi – we have done this in a number of ways.
• 1. We have cut down their CPA by over 85% on traditional marketing.
• 2. We have cut down their CPA by over 40% on digital marketing.
• 3. We have increased their numbers of bookings by 800% in March.
• 4. We have increased their Twitter following by more than 100%.
• 5. We have increased their Facebook following by more than 150%.

So that‟s my story…
But what story are you telling your
customers? Do you have time?
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Now with technology that
time…
Is speeding up.
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18
As
Only three things in life.
And write them down
Now.
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Money
www.justaxi.co.uk

Time
www.justaxi.co.uk

Love / Energy.
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I will probably run out of time..
www.justaxi.co.uk

Which will be ironic as my talk is
about TIME and TIMING.
Great Marketing is now about
timing. See #ipadapt
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www.justaxi.co.uk

It‟s USED to be all about planning
ahead.

Ideas like this…
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And seasonal changes… like…
www.justaxi.co.uk

On Valentine‟s Day.
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And asking questions…
www.justaxi.co.uk

Or “hijacking” the weather
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Or hijacking TV shows as….
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Hashtagging everything – but not too
much
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SDownload our Manchester Taxi App and save up to 35% on your taxi at
www.justaxi.co.uk

True in 2012 – but is it - true now?
www.justaxi.co.uk

Allowing miniature moments of joy…
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So… Now we are on to Every Minute
Marketing.

But the tools are here..
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As we move from websites to cards…
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It‟s hard work…
www.justaxi.co.uk

“Time is finite, but, unlike money, time is also replenished every second…..
The solution has nothing to do with giving people more time
(you can't) and everything to do with creating more ,
more urgency, more of an itch, more desire.” Seth Godin.
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Download our Manchester Taxi App and save up to 35% on your taxi today at www.justa

Is this the new reality?
www.justaxi.co.uk

I used to talk about „augmented reality‟
www.justaxi.co.uk

Which will never happen….
www.justaxi.co.uk

People thought I was crazy…
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Perhaps a head of the curve a little…

The new battle ground
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What would they think?
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Yes – more than we will ever know…

Geo location is more than that…
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It mixes with TIME to create a culture.
Download our Manchester Taxi App and save up to 35% on your taxi today at www.justa

So in conclusion for me…
• Three things:
• 1. Timing is Everything / Everywhere.
• 2. Agile as 'standard' / EMM.
• 3. Location as a culture / Deep.
• “There is a depth to ‘location’ that marketeers have yet to plumb.”
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www.justaxi.co.uk

Hopefully I have at least made you
think…
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www.justaxi.co.uk

The notes from Dan Sodergren's talk at the #fasterclass event about new social advertising and speed - sponsored by justaxi

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The notes from Dan Sodergren's talk at the #fasterclass event about new social advertising and speed - sponsored by justaxi