Habif, Arogeti & Wynne, a professional services firm, used Sales Navigator to connect with target accounts through InMail and their team's connections because cold calls were ineffective for relationship selling. Using Sales Navigator's filters to contact the right people, their business developers were able to increase response rates and effectively set meetings through InMail with prospects that previously did not respond through other channels. The CEO noted that Sales Navigator allowed them to connect with companies they previously could not reach.

1. SALES SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved.
Habif, Arogeti & Wynne Uses Sales Navigator to Connect
with Target Accounts
Challenge:
Professional service firms like Habif, Arogeti & Wynne use relationship selling; cold calls
are ineffective. The team needed a way to expand its connections with prospects.
Solution:
With Sales Navigator, Business Developers use InMail and leverage their team’s
connections to get in front of companies that were unresponsive through other
communication channels.
Results:
 To increase the average response rate, Business Developers use the Sales Navigator
filter by industry and seniority to ensure they are contacting the right person at the
target company.
 InMails are an effective form of communication for the sales team to reach out to
prospects and set meetings.
1
Habif, Arogeti & Wynne, LLP is the largest independent accounting and
business advisory firm headquartered in Georgia, and one of the top 50
firms in the United States. The Firm provides a wide range of financial
solutions to more than 15,000 clients in a variety of industries.

2. SALES SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved.
“Sales Navigator has allowed
us to get in front of companies
that we weren’t able to
connect with in the past.”
-Richard Kopelman, CEO & Managing Partner, Habif, Arogeti & Wynne, LLP
Habif, Arogeti & Wynne, LLP is the largest independent accounting and
business advisory firm headquartered in Georgia, and one of the top 50
firms in the United States. The Firm provides a wide range of financial
solutions to more than 15,000 clients in a variety of industries.