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A2 MEDIA STUDIES
  ADVANCED PORTFOLIO

  RESEARCH & PLANNING

    CENTRE NO: 11049

ST FRANCIS XAVIER COLLEGE
My name is: Michael Makinde



    Candidate No:1413
My main portfolio project is:
      A Film Trailer

 with 2 ancillary projects:
  Film Magazine Cover
        Film Poster
The genre(s) of my main project is:
• Urban Horror

• The title is ‘Retribution’


• The target audience are Teenagers 18 -19 from
the urban background
So I have researched as follows:
• Model 1          • Model 2
What I learned from this was…..
•   I learnt about the speed of          •   On this one I learnt more about
    trailers especially of this genre        the mise en scene of films from
    (horror)as it would need to have         the genre of horror and what
    an effect on the audience. I also        iconic elements can represent
    learnt about the narrative story’s       the genre, especially things that
    or plots that these films have and       go on at night time. What I also
    how it is used to persuade the           gained from this was the sounds
    target audience in a film trailer.       used in this and how selective
    The trailer also follows a               sounds are often used to
    narrative structure. This film           reinforce the feelings onto the
    taught me about the villains             audience such as crashes and
    which are used in this genre and         bangs. Also common conventions
    how they have an effect on the           of horror movies which I found
    rest of the characters in the film       out through research such as
    as well as the audience                  doors opening supernaturally or
                                             people appearing from nowhere
                                             etc.
For my main project….
• the target audience are teenagers 18-19:
• I believe that teenagers are a main audience for horror films
  as they are the most likeliest generation to be attracted to
  the fright and excitement of horror films and as they are the
  most social they can watch it with many others because
  people don’t really watch horror films by themselves. I also
  chose this because this is the age where people would go to
  the cinema with their girlfriend or partner and use the film
  as a way of getting closer to their partner. Also I used the
  sub genre of urban horror as a way of appealing to my
  audience even more.
Target Audience
• Their characteristics
  are:
• Young
• Rebels
• Sociable
• Excited
• Friendly
• Rude
What I learned from audience feedback about planning
                    my main task

 From audience feedback about planning my main task I learnt a lot. One thing
 I learnt was that in a trailer people want to see something that makes them
 jump out a chair or something that will leave a memory in their head. So
 basically they said that even if I follow all the common conventions of a horror
 movie with some elements of urban in it, it wouldn’t mean a thing if I didn’t
 make it as effective unto the audience by changing their mood or making
 them feel a certain way. Also audience feedback said that my sound shouldn’t
 be secondary when making the final product but I should treat them all as if
 they were on the same level because sound could have a bigger effect or
 even same effect on the audience rather than just imagery.
Here are 4 original photographs for the
     newspaper or storyboard……
I modified each photograph; here is the
     original next to the final version:
• Raw 1                      • Final 1




• I changed the photograph by adding a more tint
  affect to it and a more darker mood so I was able to
  have a more effect on my audience due to the genre
  of it
And the second one:
• Raw 2                      • Final 2




• Like the previous picture I tinted it again so I would
  be able to have more of an effect on the target
  audience through my genre
And the third one:
• Raw 3                      • Final 3




• Like the previous images I tinted this picture again so
  I would be able to have a more effective horror film
  trailer
And the last one:
 • Raw 4                     • Final 4




• I again tinted the image to darken the mood of the
  scenery in order to have an effect on my audience
What I learned from audience feedback
            about my main task
For my main task I learnt from audience feedback about things such as the
speed of my trailer which I was already aware of but for some reason I did not
incorporate it into my trailer. I also learnt that the narrative storyline was not clear
to everybody as some people would get it but it probably takes more than
common sense to get it or you would probably have to watch it more than once
or twice to get the storyline which is not good for a film trailer as the audience
should want to watch it from the get –go but if they don’t get it they wont be
attracted. Another thing I learnt from audience feedback is that even though I’ve
got a variety of shots and shot sizes it is sometimes better to keep the cats to a
minimum as the audience can easily get very confused as they are seeing so
many people within a minute.
Professional Model 1 for Ancillary 1
                  From this model I have learnt about
                  how the mise en scene of a magazine
                  cover is important as it suggests the
                  scenery of the film even though it
                  might not feature in the film. For
                  example the mise en scene of this
                  magazine cover just represents the
                  storyline and will suggest that film
                  may not be set in the dark but has a
                  darkened mood to it or a cold mood
                  which is represented by the snow. I
                  have also learnt that if the main image
                  contains something then we can easily
                  identify what type of person or
                  character they are
Professional Model 2 for Ancillary 1
                   In this model I have learnt about the
                   main images or should I say
                   characters. The main images have
                   an effect on the actual magazine as
                   they can tell the audience a little bit
                   about what will go on in the film.
                   For example in the model on the
                   left you can tell there is conflict
                   between some of the characters
                   without even having to watch the
                   trailer or anything so I learnt that
                   even from a still image you can tell
                   a lot about a film.
This is my ancillary task 1
              This appeals to my target audience
              through the use of the images used
              as the characters in the images can
              be identified with the audience and
              therefore appeal to them more.
              What can also appeal to my target
              audience is the fact that there is
              something free inside and this is
              used as an incentive for my
              audience to read the magazine. A
              lot of young people or teenagers
              nowadays like doing things or
              getting things that are free as a lot
              of things nowadays you have to pay
              for.
This is how key concepts link main task and
                  ancillary task 1
•   Narrative: The revenge narrative is visible throughout my products as the
    facial expressions of characters who appear in my products show the
    anger within them like they are after someone.

•   Genre: Being able to identify my genre in all 3 products is easy as all
    contain props or images which are heavily related to the genre such as a
    knife, a mask, a killing etc.
What I learned from audience feedback
          about ancillary task 1
From audience feedback from my magazine I learnt that images and text have a
huge impact on the target audience. Also that a full or packed magazine cover
is better than none.
Professional Model 1 for Ancillary 2
                   Here in this model I learnt about the
                   mise en scene of the film poster and
                   how there doesn’t need to be a huge
                   amount of pictures to attract the
                   audience depending on the
                   audience. It seems as though this
                   poster used the genre to attract the
                   audience as seeing the main image
                   on the poster is enough to enforce
                   the horror genre. Also the mise en
                   scene suggests that the location is
                   going to appear in the film and is
                   going to be a central point which is
                   why the main figure is stood in the
                   middle.
Professional Model 2 for Ancillary 2
                  •   I have learnt that institutions or films
                      would try to represent their target
                      audience as much as possible on a
                      film poster through the use of
                      costume, props, facial expressions.
                      They also try to represent the genre
                      by colours used and the mise en
                      scene of the poster also.
This is my ancillary project 2




This film poster appeals to my target audience through the use of the images as
they would be able to identify with them. Also the mise en scene of the poster
where you can see a block behind suggests the urban part of my sub genre.
This is how key concepts link main task,
          ancillary tasks 1 and 2
•   Narrative: The revenge narrative is visible throughout my products as the
    facial expressions of characters who appear in my products show the
    anger within them like they are after someone.

•   Genre: Being able to identify my genre in all 3 products is easy as all
    contain props or images which are heavily related to the genre such as a
    knife, a mask, a killing etc.
What I learned from audience feedback
           about ancillary task 2
From the audience feedback of this part of the ancillary product I learnt that
colours contributes a lot more to a product as it gives the audience a sense of
what it represents. For example a red background with the appropriate images
will give the audience a sense of danger.
Changes made in the re-draft of main task
 Change I made when redrafting my main task were things such as the
 title sequence. Audience feedback caused me to change the title
 sequences as they were not as effective as they could have been. I did
 this by making my title sequence more animated and representing my
 genre more through it.

 I also sped up the shots by shortening the clips even though it was still
 not as fast enough as professional trailers.
Changes made in the re-draft of ancillary
                task 1
In the magazine I changed the background colour of the magazine as I
wanted to represent my genre more. I changed it from orange to blue to
black which I thought was a good colour as it can connote darkness or
evilness.

I also changed my main image as my first brief audience feedback said
that the original image which I had originally didn’t represent my genre as
much as it could have. It also wasn’t as effective as it wouldn’t draw my
target audience’s attention to the front cover whereas the second image
had more effect.

The name of the magazine was also
something that I had changed but this was
due to the fact that someone else had
already named the magazine the same as
mine therefore due to copyright issues I
changed it
Changes made in the re-draft of ancillary
                task 2
I changed the colour of the background of my poster from pink to blue. I
originally chose the colour pink as a way of following the stereotype of
women being weak and allowing pink to be a connotation of this.
However I used blue to be able to represent the horror of my film. As
someone being blue in the face is associated with death so I wanted to
relate this.

I also changed most of the images as the images I originally used didn’t
work as much in targeting my audience. So I decided to use more
images which could add more horror and more enigma to the promotion
of the film.

I changed the institution which stated the positive quote about my film so
that it could relate more to my target audience.
How my 3 products work together to
          appeal to target audience
•   Target audience:
    My three products work together to appeal to my target audience as they all use
    representations of my target audience in order to appeal to them more. As it was
    an urban horror I tried to make my audience respond in away that interests them
    but also shocks them at the same time. I targeted the audience of 18-19 from the
    urban background as their reception to media text’s would be similar.
•   Generic characteristics:
    All my three products show weapons which is often used in the urban films and
    horror films, a knife is an important pro that is used and links all 3 of my products
    together. Also there are images of females being victimised which follows the
    conventions of women being weak.

•   Representational issues (gender, age, etc):
    My three products all represent the audience of 18-19 teenagers in a way that
    allows them to identify themselves within the text.
Links back to evaluation and blog
• http://a2dapz.blogspot.co.uk/

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Research and Planning

  • 1. A2 MEDIA STUDIES ADVANCED PORTFOLIO RESEARCH & PLANNING CENTRE NO: 11049 ST FRANCIS XAVIER COLLEGE
  • 2. My name is: Michael Makinde Candidate No:1413
  • 3. My main portfolio project is: A Film Trailer with 2 ancillary projects: Film Magazine Cover Film Poster
  • 4. The genre(s) of my main project is: • Urban Horror • The title is ‘Retribution’ • The target audience are Teenagers 18 -19 from the urban background
  • 5. So I have researched as follows: • Model 1 • Model 2
  • 6. What I learned from this was….. • I learnt about the speed of • On this one I learnt more about trailers especially of this genre the mise en scene of films from (horror)as it would need to have the genre of horror and what an effect on the audience. I also iconic elements can represent learnt about the narrative story’s the genre, especially things that or plots that these films have and go on at night time. What I also how it is used to persuade the gained from this was the sounds target audience in a film trailer. used in this and how selective The trailer also follows a sounds are often used to narrative structure. This film reinforce the feelings onto the taught me about the villains audience such as crashes and which are used in this genre and bangs. Also common conventions how they have an effect on the of horror movies which I found rest of the characters in the film out through research such as as well as the audience doors opening supernaturally or people appearing from nowhere etc.
  • 7. For my main project…. • the target audience are teenagers 18-19: • I believe that teenagers are a main audience for horror films as they are the most likeliest generation to be attracted to the fright and excitement of horror films and as they are the most social they can watch it with many others because people don’t really watch horror films by themselves. I also chose this because this is the age where people would go to the cinema with their girlfriend or partner and use the film as a way of getting closer to their partner. Also I used the sub genre of urban horror as a way of appealing to my audience even more.
  • 8. Target Audience • Their characteristics are: • Young • Rebels • Sociable • Excited • Friendly • Rude
  • 9. What I learned from audience feedback about planning my main task From audience feedback about planning my main task I learnt a lot. One thing I learnt was that in a trailer people want to see something that makes them jump out a chair or something that will leave a memory in their head. So basically they said that even if I follow all the common conventions of a horror movie with some elements of urban in it, it wouldn’t mean a thing if I didn’t make it as effective unto the audience by changing their mood or making them feel a certain way. Also audience feedback said that my sound shouldn’t be secondary when making the final product but I should treat them all as if they were on the same level because sound could have a bigger effect or even same effect on the audience rather than just imagery.
  • 10. Here are 4 original photographs for the newspaper or storyboard……
  • 11. I modified each photograph; here is the original next to the final version: • Raw 1 • Final 1 • I changed the photograph by adding a more tint affect to it and a more darker mood so I was able to have a more effect on my audience due to the genre of it
  • 12. And the second one: • Raw 2 • Final 2 • Like the previous picture I tinted it again so I would be able to have more of an effect on the target audience through my genre
  • 13. And the third one: • Raw 3 • Final 3 • Like the previous images I tinted this picture again so I would be able to have a more effective horror film trailer
  • 14. And the last one: • Raw 4 • Final 4 • I again tinted the image to darken the mood of the scenery in order to have an effect on my audience
  • 15. What I learned from audience feedback about my main task For my main task I learnt from audience feedback about things such as the speed of my trailer which I was already aware of but for some reason I did not incorporate it into my trailer. I also learnt that the narrative storyline was not clear to everybody as some people would get it but it probably takes more than common sense to get it or you would probably have to watch it more than once or twice to get the storyline which is not good for a film trailer as the audience should want to watch it from the get –go but if they don’t get it they wont be attracted. Another thing I learnt from audience feedback is that even though I’ve got a variety of shots and shot sizes it is sometimes better to keep the cats to a minimum as the audience can easily get very confused as they are seeing so many people within a minute.
  • 16. Professional Model 1 for Ancillary 1 From this model I have learnt about how the mise en scene of a magazine cover is important as it suggests the scenery of the film even though it might not feature in the film. For example the mise en scene of this magazine cover just represents the storyline and will suggest that film may not be set in the dark but has a darkened mood to it or a cold mood which is represented by the snow. I have also learnt that if the main image contains something then we can easily identify what type of person or character they are
  • 17. Professional Model 2 for Ancillary 1 In this model I have learnt about the main images or should I say characters. The main images have an effect on the actual magazine as they can tell the audience a little bit about what will go on in the film. For example in the model on the left you can tell there is conflict between some of the characters without even having to watch the trailer or anything so I learnt that even from a still image you can tell a lot about a film.
  • 18. This is my ancillary task 1 This appeals to my target audience through the use of the images used as the characters in the images can be identified with the audience and therefore appeal to them more. What can also appeal to my target audience is the fact that there is something free inside and this is used as an incentive for my audience to read the magazine. A lot of young people or teenagers nowadays like doing things or getting things that are free as a lot of things nowadays you have to pay for.
  • 19. This is how key concepts link main task and ancillary task 1 • Narrative: The revenge narrative is visible throughout my products as the facial expressions of characters who appear in my products show the anger within them like they are after someone. • Genre: Being able to identify my genre in all 3 products is easy as all contain props or images which are heavily related to the genre such as a knife, a mask, a killing etc.
  • 20. What I learned from audience feedback about ancillary task 1 From audience feedback from my magazine I learnt that images and text have a huge impact on the target audience. Also that a full or packed magazine cover is better than none.
  • 21. Professional Model 1 for Ancillary 2 Here in this model I learnt about the mise en scene of the film poster and how there doesn’t need to be a huge amount of pictures to attract the audience depending on the audience. It seems as though this poster used the genre to attract the audience as seeing the main image on the poster is enough to enforce the horror genre. Also the mise en scene suggests that the location is going to appear in the film and is going to be a central point which is why the main figure is stood in the middle.
  • 22. Professional Model 2 for Ancillary 2 • I have learnt that institutions or films would try to represent their target audience as much as possible on a film poster through the use of costume, props, facial expressions. They also try to represent the genre by colours used and the mise en scene of the poster also.
  • 23. This is my ancillary project 2 This film poster appeals to my target audience through the use of the images as they would be able to identify with them. Also the mise en scene of the poster where you can see a block behind suggests the urban part of my sub genre.
  • 24. This is how key concepts link main task, ancillary tasks 1 and 2 • Narrative: The revenge narrative is visible throughout my products as the facial expressions of characters who appear in my products show the anger within them like they are after someone. • Genre: Being able to identify my genre in all 3 products is easy as all contain props or images which are heavily related to the genre such as a knife, a mask, a killing etc.
  • 25. What I learned from audience feedback about ancillary task 2 From the audience feedback of this part of the ancillary product I learnt that colours contributes a lot more to a product as it gives the audience a sense of what it represents. For example a red background with the appropriate images will give the audience a sense of danger.
  • 26. Changes made in the re-draft of main task Change I made when redrafting my main task were things such as the title sequence. Audience feedback caused me to change the title sequences as they were not as effective as they could have been. I did this by making my title sequence more animated and representing my genre more through it. I also sped up the shots by shortening the clips even though it was still not as fast enough as professional trailers.
  • 27. Changes made in the re-draft of ancillary task 1 In the magazine I changed the background colour of the magazine as I wanted to represent my genre more. I changed it from orange to blue to black which I thought was a good colour as it can connote darkness or evilness. I also changed my main image as my first brief audience feedback said that the original image which I had originally didn’t represent my genre as much as it could have. It also wasn’t as effective as it wouldn’t draw my target audience’s attention to the front cover whereas the second image had more effect. The name of the magazine was also something that I had changed but this was due to the fact that someone else had already named the magazine the same as mine therefore due to copyright issues I changed it
  • 28. Changes made in the re-draft of ancillary task 2 I changed the colour of the background of my poster from pink to blue. I originally chose the colour pink as a way of following the stereotype of women being weak and allowing pink to be a connotation of this. However I used blue to be able to represent the horror of my film. As someone being blue in the face is associated with death so I wanted to relate this. I also changed most of the images as the images I originally used didn’t work as much in targeting my audience. So I decided to use more images which could add more horror and more enigma to the promotion of the film. I changed the institution which stated the positive quote about my film so that it could relate more to my target audience.
  • 29. How my 3 products work together to appeal to target audience • Target audience: My three products work together to appeal to my target audience as they all use representations of my target audience in order to appeal to them more. As it was an urban horror I tried to make my audience respond in away that interests them but also shocks them at the same time. I targeted the audience of 18-19 from the urban background as their reception to media text’s would be similar. • Generic characteristics: All my three products show weapons which is often used in the urban films and horror films, a knife is an important pro that is used and links all 3 of my products together. Also there are images of females being victimised which follows the conventions of women being weak. • Representational issues (gender, age, etc): My three products all represent the audience of 18-19 teenagers in a way that allows them to identify themselves within the text.
  • 30. Links back to evaluation and blog • http://a2dapz.blogspot.co.uk/