2. Many new ebay sellers often fall into the pricing trap.
Either they price their items too high to be unsellable or
they price it too low to make any profits.
3. Some basic information on ebay pricing. Ebay has three
prices that can be set for an auction.
5. Allow bidders to buy the item at a fixed price
immediately without waiting for the auction to end.
Effectively, it also means the auction will end once it has
a bidder. The only exception will be in dutch auctions.
9. This is the pre-determined price set by the auctioneer.
Bids will need to exceed or equal to the reserve price
before it will be sold. If an auction ends with the reserve
price not being met, the item will not be sold.
10. Both the "Buy It Now" and reserve price are optional on
ebay.
11. It is important that your starting bid price be set low to
attract bidders to your auction. My advise would be to
set the starting bid as $0.99 or lower. As a rule of thumb,
never set it higher than $50.
12. What do you do then if you can't sell an item below a
certain price? The answer is to set a reserve price. That
way, you do not have to worry about selling an item
below your profit margin.
14. Another potential pricing issue on ebay is shipping. Most
disagreements between buyers and sellers occur
because of shipping cost.
15. My advice would be not to overcharge on shipping since
most buyers take shipping cost into consideration when
looking at an auction. Also it is relatively easy for buyers
to determine the shipping cost since ebay and most
shipping services such as USPS and fedex provide one.
16. It is fair for sellers to charge a little for handling charges
since it take work to package the item and also postage
fees. Most buyers would understand however if
possible, try to eliminate handling charges except for big
and heavy items.
17. It is also important to first find out the average selling
price of your item before even listing it on ebay. This will
tell you the starting price you should list and how much
is the ending bid.
18. The most simple way is to browse through the history of
the item you are planning to list on ebay. You can get a
feel for how much your item is worth and even
determine the starting bid by browsing other sellers'
items.