2. 1
You should always
have a surprising
and important
No beginning
question asked early
in your presentation.
No problem — no
attention.
3. You should always
have a surprising
and important
No beginning
question asked early
in your presentation.
No problem — no
attention.
4. Start with the end
2
in mind. Conclude
with concrete
No end of
actionable steps or
with a summary
things you want
people to remember.
5. Start with the end
in mind. Conclude
with concrete
No end of
actionable steps or
with a summary
things you want
people to remember.
6. By adding weaker
3
arguments you are
diluting much
Too the overall
effectiveness of your
boring stuff
presentation. If
something doesn’t
inin your structure
the middle
fit
— just leave it out.
7. By adding weaker
arguments you are
diluting much
Too the overall
effectiveness of your
boring stuff
presentation. If
something doesn’t
in in themiddle
the structure
fit
— just leave it out.
8. Thou shalt not
4
overload thy slides.
Too much
Period. of
everything
10. 5
Unless you want the
audience to hate you
TheIt’s not even
overall
learn some design
skills.
a competitive
ugliness
advantage anymore,
it’s just plain
hygiene.
11. Unless you want the
audience to hate you
TheIt’s not even
overall
— learn some design
skills.
a competitive
ugliness
advantage anymore,
it’s just plain
hygiene.
12. 5
1. Have your goal — what do you want
the audience to do — on the last* slide.
2. Have the problem on the first slide.
3. Question the necessity of every slide.
4. Question the necessity of every
element on every slide.
5. Make it all pretty.
* Slide numbers are approximate — as well as
everything else. These are principles, not rules.
