Italy in the evolving media landscape. Civil society inspirations.

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Presentation held at the European Council seminar ""Public communication in the evolving media landscape: adapt or resist?" http://www.consilium.europa.eu/publicom

Actualités & Politique

Daria Santucci
Italy in the evolving media landscape.
Civil society inspirations.

Italian media landscape: emerging trends
Youth = Change drivers Few readers

Decreasing news divide Increasing press divide

Internet to participate Internet for skilled citizens

Dealing with change: possible options

- Being flexible?
Adapt (ad-aptare) = - Loosing nature?
Resist (re-sistere)
- Opposing?
=
- Standing firm?
Re-Action
Inventing
Co-create (creare) = something new
together
Pro-Activity

Civil society inspirations: three examples

Written press loosing readers?
Give writers an engaged
community,
get back trust and visibility.

Internet only for skilled citizens?
Train on participatory methods,
create a long tail community.

Internet as a leading news source?
Provide free services,
earn new followers.

Thank you!

@dariasantucci
d.santucci@progetto-rena.it

www.progetto-rena.it

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Italy in the evolving media landscape. Civil society inspirations.

1. Daria Santucci Italy in the evolving media landscape. Civil society inspirations.

2. Italian media landscape: emerging trends Youth = Change drivers Few readers Decreasing news divide Increasing press divide Internet to participate Internet for skilled citizens

3. Dealing with change: possible options - Being flexible? Adapt (ad-aptare) = - Loosing nature? Resist (re-sistere) - Opposing? = - Standing firm? Re-Action Inventing Co-create (creare) = something new together Pro-Activity

4. Civil society inspirations: three examples Written press loosing readers? Give writers an engaged community, get back trust and visibility. Internet only for skilled citizens? Train on participatory methods, create a long tail community. Internet as a leading news source? Provide free services, earn new followers.

5. Thank you! @dariasantucci d.santucci@progetto-rena.it www.progetto-rena.it

Italy in the evolving media landscape. Civil society inspirations.

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