Blogging 101: URJ Social Media Boot Camp
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Lisa Colton presents intro to blogging for Reform Congregations.
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Blogging 101: URJ Social Media Boot Camp
- 1. Blogging 101 For synagogues Presented by Lisa Colton, Darim Online
- 2. Blogging Blogger Wordpress
- 3. WEBINAR GOALS • Learn the basics of blogs and blogging culture • Understand the potential strategic uses of blogs. • Reflect on your role in your synagogue and how blogging can help you achieve your goals. • Understand what makes a blog post valuable. • How to integrate blogging into your multi-channel strategy.
- 4. Blogging’s Value • Storytelling • Conversation • Learning • Links • Longer format • Multiple authors • Archive for reference
- 5. Blog Types For Synagogues • Rabbinic blog (within org or personal) • Synagogue wide blog • Community photo blog • Education blog • Early Childhood blog • Blog for specific program • Israel trip travel blog • Capital Campaign blog
- 6. Features Blog Roll Tags – and tag clouds Lots of links 16th St JCC, Washington DC http://16thstreetj.wordpress.com
- 7. TAGGING Tags (or labels) allow you to describe your posts, make them more easily searchable, and publish a tag cloud which describes the range of topics you are addressing.
- 8. Features Photos for storytelling In posts, and full Picasa gallery Upcoming events Quick links to categories and sorted views Congregation Beth Israel Preschool
- 9. Wordpress
- 10. Blogger
- 11. Blogging Admin
- 12. Blogging Admin
- 13. Name Your Blog Give it Personality! The Jew and the Carrot (Hazon) Jlearn2.0 (Jewish Education and Technology) The Fly Fishing Rabbi Feed Me Bubbe Bagel Blogger Yid with a Lid Judeosphere Velveteen Rabbi How does the name influence your interest/attraction?
- 15. P O S T Your goals & objectives Their goals & objectives This is where you gain mission centric attention in an attention economy
- 16. Add Value and Insight
- 17. Share Teachable Moments
- 18. Be Social! Features stories from real families -new baby -new member profiles -stories of volunteers -what families are doing Jewishly at home
- 19. Photos!
- 20. Photos! What do these photos and posts say?
- 21. Embed Video
- 22. Embed Video
- 23. Promoting Your Blog Promote and be conversational on Facebook & Twitter
- 24. Comments on Blogs • End your posts in questions to invite response! • Invite sharing experience and tips • Hold contests (photo caption, etc.) • Listen, and respond – online and in person • Market the conversation in other places • Invite guest bloggers to share their voice
- 25. Get Social! • Comment on other people’s blogs • Include links to other blogs and content • Talk it up and make it valuable • Craft posts that are responsive to real community interest and needs