Foundations Of Social Media

Foundations of Social Media Lisa Colton Founder & President Darim Online [email_address] 434.977.1170

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media: No Longer Only on the Margins

Social Media: Impact on Business

What IS Social Media? ,[object Object]

What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: KarenSJilly, Flickr

Four Big Lessons ,[object Object],[object Object],[object Object],[object Object]

Group Action: Coordination Institution Huge resources spent to coordinate & bring people into the institution Institution acts as the coordinating infrastructure to support and empower the people

Impact on Business Model and Programs ,[object Object],[object Object],[object Object],[object Object]

“ These technologies are helping us to create an information and intimacy revolution, not driving us to interact less as some purport.” - Jake Brewer on Beth Kanter’s blog (beth.typepad.com)

Ambient Awareness ,[object Object],[object Object],[object Object]

Using Networks Smartly Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.

Temple Sinai, Oakland, CA: Facebook ,[object Object],[object Object],[object Object],[object Object]

Strong Relationships = Stronger Community ,[object Object],Bonding: Strengthening the ties within a defined community by increasing the connections among and between all members, and the social capital exchanged. Black lines: existing bonds. Green lines: new bonds Created through social capital and tools like Facebook To establish the connections and open communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples?

Social Capital ,[object Object],[object Object]

Official and Unofficial Outposts ,[object Object],[object Object],[object Object],[object Object]

Sixth and I Synagogue, DC: Twitter

Beth Israel, VA: Preschool Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]

Outside Activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Be Goal Oriented ,[object Object],[object Object],[object Object]

Thinking Strategically: POST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s About Technology… AND MUCH MORE. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Start! ,[object Object],[object Object],[object Object]

Foundations Of Social Media

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (18)

Similaire à Foundations Of Social Media

Similaire à Foundations Of Social Media (20)

Plus de Lisa Colton

Plus de Lisa Colton (20)

Dernier

Dernier (20)

Foundations Of Social Media