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Foundations of Social Media - New York Synagogues

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Lisa Colton
Lisa Colton

Powerpoint for the Foundations of Social Media webinar for New York area congregations, sponsored by UJA Federation of New York

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The Foundations of Social Media: Facebook, Twitter and Social Media’s Implications for Synagogues Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
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[object Object],Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
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[object Object],[object Object],[object Object],Temple Israel, Memphis Facebook Page
[object Object],[object Object],[object Object],Ambient Awareness
[object Object],[object Object],[object Object],Temple Israel, Memphis Facebook Page
Attention Economy Add Value Be Real Prepare for Constant Change Changing Power Structures 5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2: ADD VALUE
[object Object],[object Object],[object Object],Social Content is Social Capital
[object Object],[object Object],[object Object],Unofficial Outposts
#3: BE REAL
Voice: Sixth & I Synagogue in DC
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#5: Shifts in Power
Real Life Example
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[object Object],[object Object],[object Object],[object Object],FINAL THOUGHTS
 
IT’S NOT ABOUT TECHNOLOGY
Upcoming Webinars Facebook Strategies for Synagogues November 18, 11:00 a.m. - 12:00 p.m. Twitter Strategies for Synagogues January 13, 1:00 - 2:00 p.m. Leadership in the Digital Age February 17, 1:00 - 2:00 p.m. Foursquare and Gowalla - Geo-location services March 24, 1:00 - 2:00 p.m. Social Media Staffing & Policies May 12, 1:00 - 2:00 p.m. New registrations: http://bit.ly/nywebinars

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Foundations of Social Media - New York Synagogues

  • 1. The Foundations of Social Media: Facebook, Twitter and Social Media’s Implications for Synagogues Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
  • 2.
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  • 7.
  • 8.
  • 9. Attention Economy Add Value Be Real Prepare for Constant Change Changing Power Structures 5 New Rules of the Game
  • 10. #1 THIS IS AN ATTENTION ECONOMY
  • 11. #2: ADD VALUE
  • 12.
  • 13.
  • 14. #3: BE REAL
  • 15. Voice: Sixth & I Synagogue in DC
  • 16.
  • 17. #5: Shifts in Power
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  • 20.
  • 21.
  • 22.  
  • 23. IT’S NOT ABOUT TECHNOLOGY
  • 24. Upcoming Webinars Facebook Strategies for Synagogues November 18, 11:00 a.m. - 12:00 p.m. Twitter Strategies for Synagogues January 13, 1:00 - 2:00 p.m. Leadership in the Digital Age February 17, 1:00 - 2:00 p.m. Foursquare and Gowalla - Geo-location services March 24, 1:00 - 2:00 p.m. Social Media Staffing & Policies May 12, 1:00 - 2:00 p.m. New registrations: http://bit.ly/nywebinars