2. TODAY’S
PLAN
• Time
for
the
next
level!
• Crawl,
Walk,
Run,
Fly
• Sharing
your
work
3. 3
MAJOR
STAGES
1. DEVELOP
CHANNELS
– FB,
TwiLer,
Youtube,
fundraising,
etc.
2. STREAMLINE
&
REFINE
– Policy,
staffing,
measurement,
engagement
3. SOCIAL
BECOMES
NATIVE
– IntegraVon
into
curriculum
– Professional
learning
networks
for
staff
– Transparency
and
collaboraVon
normalize
4. Crawl,
Walk,
Run,
Fly
• Inconsistent
use
of
social
media
• Resistant
to
change
• Lack
communicaVons
strategy
NEED
TO:
• Create
strategy
• Create
Social
Media
Policy
• Leadership
conversaVons
• Develop
listening
paLerns
5. Crawl,
Walk,
Run,
Fly
• Using
social
media
tools
consistently,
but
not
strategically
• Good
tacVcs
• StarVng
to
listen
and
measure
NEED
TO:
• Go
deep
on
specific
things
to
see
results
• Don’t
spread
yourself
too
thin
• Small
low-‐risk
pilots
to
demonstrate
value
in
working
in
networked
ways
• Low
cost
capacity
building
6. Crawl,
Walk,
Run,
Fly
• Using
tool
strategically
• Staffing
maturing
• More
people
parVcipaVng
internally
• Network
acVvaVon,
engagement
• Governance
buy
in
and
use
• Integrates
new
tools
• Explicit
professional
development
NEEDS
TO
Mature
measurement
Increase
staffing/roles
Work
on
scaling
efforts
8. Crawl,
Walk,
Run,
Fly
• Internalized
running
• Culture
of
learning
• Culture
of
openness
and
transparency
• Works
with
their
network
• DocumentaVon
and
sharing
NEEDS
TO
• ConVnue
evaluaVon
of
tools
and
processes
• ConVnue
to
invest
in
and
expand
network
• ConVnue
to
develop
and
support
networked
and
social
strategy
15. April
17,
1-‐2pm
eastern:
Evalua?ng
Shiny
Objects
Also
April
17:
9-‐10pm
eastern:
#JEDCHAT
Jewish
EducaVonal
Leadership
with
Soul
With
Rabbi
Marc
Baker
of
Gann
Academy
