SlideShare une entreprise Scribd logo

Maturing Your Facebook Use With SEO Optimization

•Télécharger en tant que PPT, PDF•
•
Lisa Colton
Lisa Colton

Lisa Colton's presne

Formation
1  sur  8
MATURING YOUR FACEBOOK USE November 6, 2012
TODAY’S PLAN • Why Facebook • Profile vs. Page vs Group • Setting It Up • All About Content • Marketing Your Page • Measuring Your Work • Your Questions
Traditional Mindset: Hub & Spokes
Design engagement for highest ROE Engage Contribute Participate Create Create a Create a Post Post Become a Become a Visit Visit video, video, reviews reviews fan fan Watch Watch message, message, Give Give Friend Friend Download Download tweet, tweet, feedback feedback Follow Follow Read Read blog post, blog post, Vote Vote Join Join Play Play etc. about etc. about Contribute Contribute Discuss Discuss org/comp org/comp ideas ideas any any Lowest to highest Return on Engagement * Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
ROE is fan engagement and trust Engage Contribute Participate Create Create a Create a Post Post Become a Become a Visit Visit video, video, reviews reviews fan fan Watch Watch Give TRUST Friend Friend message, message, Download Give tweet, Download tweet, feedback feedback Follow Follow Read Read blog post blog post Vote Vote Join Join Play Play product product Contribute RECIPROCITY Contribute Discuss Discuss about the about the ideas ideas company company
MATURING YOUR FACEBOOK USE November 6, 2012

Recommandé

URJ Social Media Boot Camp: Facebook Strategies
URJ Social Media Boot Camp: Facebook StrategiesURJ Social Media Boot Camp: Facebook Strategies
URJ Social Media Boot Camp: Facebook StrategiesLisa Colton
 
Local Government and Social Media
Local Government and Social MediaLocal Government and Social Media
Local Government and Social MediaKristen Carney
 
Different types of blog available
Different types of blog availableDifferent types of blog available
Different types of blog availablep10540735
 
Research conclusion
Research conclusionResearch conclusion
Research conclusionp10540735
 
P.O.S.T. - Strategic Thinking
 Precedes Social Results
P.O.S.T. - Strategic Thinking
 Precedes Social ResultsP.O.S.T. - Strategic Thinking
 Precedes Social Results
P.O.S.T. - Strategic Thinking
 Precedes Social ResultsSteve Groves
 
Red Bull Radio Rooftops Party Case Study
Red Bull Radio Rooftops Party Case StudyRed Bull Radio Rooftops Party Case Study
Red Bull Radio Rooftops Party Case StudySally Hrouda
 
Interactive Marketing
Interactive MarketingInteractive Marketing
Interactive Marketingsanjaym
 
Bloggers presentation
Bloggers presentationBloggers presentation
Bloggers presentationremyroslan
 

Recommandé

URJ Social Media Boot Camp: Facebook Strategies
URJ Social Media Boot Camp: Facebook StrategiesURJ Social Media Boot Camp: Facebook Strategies
URJ Social Media Boot Camp: Facebook StrategiesLisa Colton
 
Local Government and Social Media
Local Government and Social MediaLocal Government and Social Media
Local Government and Social MediaKristen Carney
 
Different types of blog available
Different types of blog availableDifferent types of blog available
Different types of blog availablep10540735
 
Research conclusion
Research conclusionResearch conclusion
Research conclusionp10540735
 
P.O.S.T. - Strategic Thinking
 Precedes Social Results
P.O.S.T. - Strategic Thinking
 Precedes Social ResultsP.O.S.T. - Strategic Thinking
 Precedes Social Results
P.O.S.T. - Strategic Thinking
 Precedes Social ResultsSteve Groves
 
Red Bull Radio Rooftops Party Case Study
Red Bull Radio Rooftops Party Case StudyRed Bull Radio Rooftops Party Case Study
Red Bull Radio Rooftops Party Case StudySally Hrouda
 
Interactive Marketing
Interactive MarketingInteractive Marketing
Interactive Marketingsanjaym
 
Bloggers presentation
Bloggers presentationBloggers presentation
Bloggers presentationremyroslan
 
URJ Social Media Boot Camp: Art of Being a Networked Nonprofit
URJ Social Media Boot Camp: Art of Being a Networked NonprofitURJ Social Media Boot Camp: Art of Being a Networked Nonprofit
URJ Social Media Boot Camp: Art of Being a Networked NonprofitLisa Colton
 
Project Based Learning and Social Media for Jewish Education
Project Based Learning and Social Media for Jewish EducationProject Based Learning and Social Media for Jewish Education
Project Based Learning and Social Media for Jewish EducationLisa Colton
 
JDS Social Media Academy Foundations 2012
JDS Social Media Academy Foundations 2012JDS Social Media Academy Foundations 2012
JDS Social Media Academy Foundations 2012Lisa Colton
 
Samis Foundation: Day School Advancement Prof Mini Boot Camp
Samis Foundation: Day School Advancement Prof Mini Boot CampSamis Foundation: Day School Advancement Prof Mini Boot Camp
Samis Foundation: Day School Advancement Prof Mini Boot CampLisa Colton
 
Paid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for SynagoguesPaid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for SynagoguesLisa Colton
 
Visual Storytelling: Maturing Your Social Media Practice for Synagogues
Visual Storytelling: Maturing Your Social Media Practice for SynagoguesVisual Storytelling: Maturing Your Social Media Practice for Synagogues
Visual Storytelling: Maturing Your Social Media Practice for SynagoguesLisa Colton
 
The new rules: community building in the age of social: Maturing your synagog...
The new rules: community building in the age of social: Maturing your synagog...The new rules: community building in the age of social: Maturing your synagog...
The new rules: community building in the age of social: Maturing your synagog...Lisa Colton
 
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesContent strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesLisa Colton
 
Intro to crowdfunding
Intro to crowdfundingIntro to crowdfunding
Intro to crowdfundingLisa Colton
 
Designing Online Engagement for Collaboration
Designing Online Engagement for CollaborationDesigning Online Engagement for Collaboration
Designing Online Engagement for CollaborationDebra Askanase
 
Facebook for High Holidays
Facebook for High HolidaysFacebook for High Holidays
Facebook for High HolidaysLisa Colton
 
Designing Online Engagement to Collaborate with Your Community
Designing Online Engagement to Collaborate with Your CommunityDesigning Online Engagement to Collaborate with Your Community
Designing Online Engagement to Collaborate with Your CommunityNTEN
 
Temple Israel of New York
Temple Israel of New YorkTemple Israel of New York
Temple Israel of New YorkLisa Colton
 
ICICI Fellows Training_India
ICICI Fellows Training_IndiaICICI Fellows Training_India
ICICI Fellows Training_IndiaNanika S
 
Blog on zing_me
Blog on zing_meBlog on zing_me
Blog on zing_meaction.vn
 
EN-Shou Osstik YouTube 101 Presentation
EN-Shou Osstik YouTube 101 PresentationEN-Shou Osstik YouTube 101 Presentation
EN-Shou Osstik YouTube 101 PresentationSocial Media Exchange
 
Using Social Media to Fundraise
Using Social Media to FundraiseUsing Social Media to Fundraise
Using Social Media to FundraiseNational Safe Place
 
Ny teens ugc and ambassadors
Ny teens ugc and ambassadorsNy teens ugc and ambassadors
Ny teens ugc and ambassadorsLisa Colton
 
HUC JIR personal professional balance
HUC JIR personal professional balanceHUC JIR personal professional balance
HUC JIR personal professional balanceLisa Colton
 
LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015Lisa Colton
 
Atidenu 4 -- User Generated Content Campaigns
Atidenu 4 -- User Generated Content CampaignsAtidenu 4 -- User Generated Content Campaigns
Atidenu 4 -- User Generated Content CampaignsLisa Colton
 
ARJE Connected Congregational Education #3
ARJE Connected Congregational Education #3ARJE Connected Congregational Education #3
ARJE Connected Congregational Education #3Lisa Colton
 

Contenu connexe

En vedette

URJ Social Media Boot Camp: Art of Being a Networked Nonprofit
URJ Social Media Boot Camp: Art of Being a Networked NonprofitURJ Social Media Boot Camp: Art of Being a Networked Nonprofit
URJ Social Media Boot Camp: Art of Being a Networked NonprofitLisa Colton
 
Project Based Learning and Social Media for Jewish Education
Project Based Learning and Social Media for Jewish EducationProject Based Learning and Social Media for Jewish Education
Project Based Learning and Social Media for Jewish EducationLisa Colton
 
JDS Social Media Academy Foundations 2012
JDS Social Media Academy Foundations 2012JDS Social Media Academy Foundations 2012
JDS Social Media Academy Foundations 2012Lisa Colton
 
Samis Foundation: Day School Advancement Prof Mini Boot Camp
Samis Foundation: Day School Advancement Prof Mini Boot CampSamis Foundation: Day School Advancement Prof Mini Boot Camp
Samis Foundation: Day School Advancement Prof Mini Boot CampLisa Colton
 
Paid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for SynagoguesPaid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for SynagoguesLisa Colton
 
Visual Storytelling: Maturing Your Social Media Practice for Synagogues
Visual Storytelling: Maturing Your Social Media Practice for SynagoguesVisual Storytelling: Maturing Your Social Media Practice for Synagogues
Visual Storytelling: Maturing Your Social Media Practice for SynagoguesLisa Colton
 
The new rules: community building in the age of social: Maturing your synagog...
The new rules: community building in the age of social: Maturing your synagog...The new rules: community building in the age of social: Maturing your synagog...
The new rules: community building in the age of social: Maturing your synagog...Lisa Colton
 
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesContent strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesLisa Colton
 
Intro to crowdfunding
Intro to crowdfundingIntro to crowdfunding
Intro to crowdfundingLisa Colton
 

En vedette (9)

URJ Social Media Boot Camp: Art of Being a Networked Nonprofit
URJ Social Media Boot Camp: Art of Being a Networked NonprofitURJ Social Media Boot Camp: Art of Being a Networked Nonprofit
URJ Social Media Boot Camp: Art of Being a Networked Nonprofit
 
Project Based Learning and Social Media for Jewish Education
Project Based Learning and Social Media for Jewish EducationProject Based Learning and Social Media for Jewish Education
Project Based Learning and Social Media for Jewish Education
 
JDS Social Media Academy Foundations 2012
JDS Social Media Academy Foundations 2012JDS Social Media Academy Foundations 2012
JDS Social Media Academy Foundations 2012
 
Samis Foundation: Day School Advancement Prof Mini Boot Camp
Samis Foundation: Day School Advancement Prof Mini Boot CampSamis Foundation: Day School Advancement Prof Mini Boot Camp
Samis Foundation: Day School Advancement Prof Mini Boot Camp
 
Paid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for SynagoguesPaid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for Synagogues
 
Visual Storytelling: Maturing Your Social Media Practice for Synagogues
Visual Storytelling: Maturing Your Social Media Practice for SynagoguesVisual Storytelling: Maturing Your Social Media Practice for Synagogues
Visual Storytelling: Maturing Your Social Media Practice for Synagogues
 
The new rules: community building in the age of social: Maturing your synagog...
The new rules: community building in the age of social: Maturing your synagog...The new rules: community building in the age of social: Maturing your synagog...
The new rules: community building in the age of social: Maturing your synagog...
 
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesContent strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for Synagogues
 
Intro to crowdfunding
Intro to crowdfundingIntro to crowdfunding
Intro to crowdfunding
 

Similaire à Maturing Your Facebook Use With SEO Optimization

Designing Online Engagement for Collaboration
Designing Online Engagement for CollaborationDesigning Online Engagement for Collaboration
Designing Online Engagement for CollaborationDebra Askanase
 
Facebook for High Holidays
Facebook for High HolidaysFacebook for High Holidays
Facebook for High HolidaysLisa Colton
 
Designing Online Engagement to Collaborate with Your Community
Designing Online Engagement to Collaborate with Your CommunityDesigning Online Engagement to Collaborate with Your Community
Designing Online Engagement to Collaborate with Your CommunityNTEN
 
Temple Israel of New York
Temple Israel of New YorkTemple Israel of New York
Temple Israel of New YorkLisa Colton
 
ICICI Fellows Training_India
ICICI Fellows Training_IndiaICICI Fellows Training_India
ICICI Fellows Training_IndiaNanika S
 
Blog on zing_me
Blog on zing_meBlog on zing_me
Blog on zing_meaction.vn
 
EN-Shou Osstik YouTube 101 Presentation
EN-Shou Osstik YouTube 101 PresentationEN-Shou Osstik YouTube 101 Presentation
EN-Shou Osstik YouTube 101 PresentationSocial Media Exchange
 

Similaire à Maturing Your Facebook Use With SEO Optimization (8)

Designing Online Engagement for Collaboration
Designing Online Engagement for CollaborationDesigning Online Engagement for Collaboration
Designing Online Engagement for Collaboration
 
Facebook for High Holidays
Facebook for High HolidaysFacebook for High Holidays
Facebook for High Holidays
 
Designing Online Engagement to Collaborate with Your Community
Designing Online Engagement to Collaborate with Your CommunityDesigning Online Engagement to Collaborate with Your Community
Designing Online Engagement to Collaborate with Your Community
 
Temple Israel of New York
Temple Israel of New YorkTemple Israel of New York
Temple Israel of New York
 
ICICI Fellows Training_India
ICICI Fellows Training_IndiaICICI Fellows Training_India
ICICI Fellows Training_India
 
Blog on zing_me
Blog on zing_meBlog on zing_me
Blog on zing_me
 
EN-Shou Osstik YouTube 101 Presentation
EN-Shou Osstik YouTube 101 PresentationEN-Shou Osstik YouTube 101 Presentation
EN-Shou Osstik YouTube 101 Presentation
 
Using Social Media to Fundraise
Using Social Media to FundraiseUsing Social Media to Fundraise
Using Social Media to Fundraise
 

Plus de Lisa Colton

Ny teens ugc and ambassadors
Ny teens ugc and ambassadorsNy teens ugc and ambassadors
Ny teens ugc and ambassadorsLisa Colton
 
HUC JIR personal professional balance
HUC JIR personal professional balanceHUC JIR personal professional balance
HUC JIR personal professional balanceLisa Colton
 
LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015Lisa Colton
 
Atidenu 4 -- User Generated Content Campaigns
Atidenu 4 -- User Generated Content CampaignsAtidenu 4 -- User Generated Content Campaigns
Atidenu 4 -- User Generated Content CampaignsLisa Colton
 
ARJE Connected Congregational Education #3
ARJE Connected Congregational Education #3ARJE Connected Congregational Education #3
ARJE Connected Congregational Education #3Lisa Colton
 
ARJE Connected Congregational Education #2
ARJE Connected Congregational Education #2ARJE Connected Congregational Education #2
ARJE Connected Congregational Education #2Lisa Colton
 
Community Text Study Source Sheet
Community Text Study Source SheetCommunity Text Study Source Sheet
Community Text Study Source SheetLisa Colton
 
ARJE Connected Congregational Education #1
ARJE Connected Congregational Education #1ARJE Connected Congregational Education #1
ARJE Connected Congregational Education #1Lisa Colton
 
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
NY Jewish Teen Program Social Media Boot Camp: Summer PlanningNY Jewish Teen Program Social Media Boot Camp: Summer Planning
NY Jewish Teen Program Social Media Boot Camp: Summer PlanningLisa Colton
 
Atidenu 3 parent ambassadors
Atidenu 3 parent ambassadorsAtidenu 3 parent ambassadors
Atidenu 3 parent ambassadorsLisa Colton
 
Changing the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of ChangeChanging the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of ChangeLisa Colton
 
Atidenu Transprency webinar
Atidenu Transprency webinarAtidenu Transprency webinar
Atidenu Transprency webinarLisa Colton
 
Becoming a Connected Congregation, Congregation Beth Israel, VA
Becoming a Connected Congregation, Congregation Beth Israel, VABecoming a Connected Congregation, Congregation Beth Israel, VA
Becoming a Connected Congregation, Congregation Beth Israel, VALisa Colton
 
Atidenu webinar 1: Sharable Content and Adding Value
Atidenu webinar 1: Sharable Content and Adding ValueAtidenu webinar 1: Sharable Content and Adding Value
Atidenu webinar 1: Sharable Content and Adding ValueLisa Colton
 
San Francisco Synagogues as Connected Congregations
San Francisco Synagogues as Connected CongregationsSan Francisco Synagogues as Connected Congregations
San Francisco Synagogues as Connected CongregationsLisa Colton
 
New York Teen Boot Camp: Content & Paid Media
New York Teen Boot Camp: Content & Paid Media New York Teen Boot Camp: Content & Paid Media
New York Teen Boot Camp: Content & Paid Media Lisa Colton
 
Con con adaptive webinar uja
Con con adaptive webinar ujaCon con adaptive webinar uja
Con con adaptive webinar ujaLisa Colton
 
Connected Congregations: Adaptive Leadership Webinar
Connected Congregations: Adaptive Leadership WebinarConnected Congregations: Adaptive Leadership Webinar
Connected Congregations: Adaptive Leadership WebinarLisa Colton
 
Social media marketing audit
Social media marketing auditSocial media marketing audit
Social media marketing auditLisa Colton
 
Teeny tiny video worksheet
Teeny tiny video worksheetTeeny tiny video worksheet
Teeny tiny video worksheetLisa Colton
 

Plus de Lisa Colton (20)

Ny teens ugc and ambassadors
Ny teens ugc and ambassadorsNy teens ugc and ambassadors
Ny teens ugc and ambassadors
 
HUC JIR personal professional balance
HUC JIR personal professional balanceHUC JIR personal professional balance
HUC JIR personal professional balance
 
LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015
 
Atidenu 4 -- User Generated Content Campaigns
Atidenu 4 -- User Generated Content CampaignsAtidenu 4 -- User Generated Content Campaigns
Atidenu 4 -- User Generated Content Campaigns
 
ARJE Connected Congregational Education #3
ARJE Connected Congregational Education #3ARJE Connected Congregational Education #3
ARJE Connected Congregational Education #3
 
ARJE Connected Congregational Education #2
ARJE Connected Congregational Education #2ARJE Connected Congregational Education #2
ARJE Connected Congregational Education #2
 
Community Text Study Source Sheet
Community Text Study Source SheetCommunity Text Study Source Sheet
Community Text Study Source Sheet
 
ARJE Connected Congregational Education #1
ARJE Connected Congregational Education #1ARJE Connected Congregational Education #1
ARJE Connected Congregational Education #1
 
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
NY Jewish Teen Program Social Media Boot Camp: Summer PlanningNY Jewish Teen Program Social Media Boot Camp: Summer Planning
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
 
Atidenu 3 parent ambassadors
Atidenu 3 parent ambassadorsAtidenu 3 parent ambassadors
Atidenu 3 parent ambassadors
 
Changing the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of ChangeChanging the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of Change
 
Atidenu Transprency webinar
Atidenu Transprency webinarAtidenu Transprency webinar
Atidenu Transprency webinar
 
Becoming a Connected Congregation, Congregation Beth Israel, VA
Becoming a Connected Congregation, Congregation Beth Israel, VABecoming a Connected Congregation, Congregation Beth Israel, VA
Becoming a Connected Congregation, Congregation Beth Israel, VA
 
Atidenu webinar 1: Sharable Content and Adding Value
Atidenu webinar 1: Sharable Content and Adding ValueAtidenu webinar 1: Sharable Content and Adding Value
Atidenu webinar 1: Sharable Content and Adding Value
 
San Francisco Synagogues as Connected Congregations
San Francisco Synagogues as Connected CongregationsSan Francisco Synagogues as Connected Congregations
San Francisco Synagogues as Connected Congregations
 
New York Teen Boot Camp: Content & Paid Media
New York Teen Boot Camp: Content & Paid Media New York Teen Boot Camp: Content & Paid Media
New York Teen Boot Camp: Content & Paid Media
 
Con con adaptive webinar uja
Con con adaptive webinar ujaCon con adaptive webinar uja
Con con adaptive webinar uja
 
Connected Congregations: Adaptive Leadership Webinar
Connected Congregations: Adaptive Leadership WebinarConnected Congregations: Adaptive Leadership Webinar
Connected Congregations: Adaptive Leadership Webinar
 
Social media marketing audit
Social media marketing auditSocial media marketing audit
Social media marketing audit
 
Teeny tiny video worksheet
Teeny tiny video worksheetTeeny tiny video worksheet
Teeny tiny video worksheet
 

Dernier

URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppCeline George
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersChitralekhaTherkar
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsanshu789521
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN
 

Dernier (20)

URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website App
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of Powders
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha elections
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
 

Maturing Your Facebook Use With SEO Optimization

  • 1. MATURING YOUR FACEBOOK USE November 6, 2012
  • 2. TODAY’S PLAN • Why Facebook • Profile vs. Page vs Group • Setting It Up • All About Content • Marketing Your Page • Measuring Your Work • Your Questions
  • 3.
  • 5.
  • 6. Design engagement for highest ROE Engage Contribute Participate Create Create a Create a Post Post Become a Become a Visit Visit video, video, reviews reviews fan fan Watch Watch message, message, Give Give Friend Friend Download Download tweet, tweet, feedback feedback Follow Follow Read Read blog post, blog post, Vote Vote Join Join Play Play etc. about etc. about Contribute Contribute Discuss Discuss org/comp org/comp ideas ideas any any Lowest to highest Return on Engagement * Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
  • 7. ROE is fan engagement and trust Engage Contribute Participate Create Create a Create a Post Post Become a Become a Visit Visit video, video, reviews reviews fan fan Watch Watch Give TRUST Friend Friend message, message, Download Give tweet, Download tweet, feedback feedback Follow Follow Read Read blog post blog post Vote Vote Join Join Play Play product product Contribute RECIPROCITY Contribute Discuss Discuss about the about the ideas ideas company company
  • 8. MATURING YOUR FACEBOOK USE November 6, 2012

Notes de l'éditeur

  1. Engage: passive activities such as visiting a site, reading the blog, playing a game Contribute: ideas, reviews, feedback Participate: within a group or fan page Create: create new content on a site or on their own about the site
  2. Engage: passive activities such as visiting a site, reading the blog, playing a game Contribute: ideas, reviews, feedback Participate: within a group or fan page Create: create new content on a site or on their own about the site