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Lisa Colton
Lisa Colton

Lisa Colton's presentation to #jprostl on social media for community building. March 2011

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Facebook, Twitterand Blogging Case Studies in Community Building Presented by Lisa Colton lisa@darimonline.org • 434.977.1170 @DarimOnline • facebook.com/DarimOnline http://slidesha.re/darim-jprostl-comm
COMMUNICATIONS REVOLUTION
COMMUNICATIONS REVOLUTION
Characteristics of Social Media ,[object Object]
Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
Communal: Supports formation, growth & strength of communities around a particular shared interest.
Connected: Thrives on being connected, rather than being territorial and proprietary.,[object Object]
Based on Real Human Experience In a 1986 study, McMillan and Chavis identify four elements of "sense of community”: Membership Influence Integration and fulfillment of needs Shared emotional connection How do you cultivate and support these? What is Core and what is Periphery?
Ambient Awareness See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED
What Is Community? Flickr user: Na-pix Flickr user: amazon-cares Key attributes of community? When do you feel it?
What Is Community
Their goals Your goals
Communal
Social Capital Is… The collective value of all social networks (who you know) and the inclinations that arise from these networks to do things for each other (norms of reciprocity). - Robert Putnam
Thinking about your P.O.S.T. craft a stellar Facebook update.
Notice the Action
Promote Community
Shared Goals + Listening
http://dashboard.imamuseum.org Transparency Buys Trust
Know Your Community, and Be A Step Ahead: Anticipate The Shifting Market & Be Nimble
P.O.S.T. Groundswell, by Charlene Li and Josh Bernoff P: PEOPLE O: OBJECTIVES S: STRATEGY T: TECHNOLOGY
Know Your Audience Conversationalists: 56% female 70% 30+ yrs old Fastest growing Facebook demographic: 45-65 yr old women
John Fitch’s Steam Engine
John Fitch’s Steam Engine
The Networked Nonprofit Join the online book club to discuss The Networked Nonprofit: http://on.fb.me/netnonbookclub

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