8. #2
Social
Influence
on
IdenBty
Jewish
Enrichment
Center,
IL:
Sh’ma
curriculum
+
QR
Codes
displayed
in
the
hallway
9. The
difference
8
years
makes:
Announcement
of
new
Pope.
“We
shape
our
tools
and
our
tools
shape
us.”
-‐
Marshal
McLuhan
10. Design
for
Peer
Influence:
Ripples
Three
stages
of
social
influence:
• Compliance
is
when
people
appear
to
agree
with
others,
but
actually
keep
their
dissen;ng
opinions
private.
• IdenBficaBon
is
when
people
are
influenced
by
someone
who
is
liked
and
respected,
such
as
celebri;es
or
ads.
• InternalizaBon
involves
the
integra;on
of
abtudes,
values,
standards
and
the
opinions
of
others
into
one's
own
iden;ty
or
sense
of
self.
DESIGN
FOR
SOCIAL,
MULTIDIRECTIONAL,
INTEGRATED