Stacy Laiderman and Lisa Colton present to the Social Media Boot Camp for Educators.

1. Social Media Boot Camp !
for Educators!
!!
Presenters
Lisa Colton, Chief Learning Officer
Stacy Laiderman, Senior Producer

2. About See3!
See3 produces compelling content.
Paired with creative strategy, we develop
online campaigns that tell your story to drive action.
OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS,
MARKETING PROS, DESIGNERS, AND DEVELOPERS
ARE COMMITTED TO BRINGING YOUR GOOD WORK
TO THE PEOPLE INVESTED IN YOUR ISSUE.

3. 2013: The Year of the Image!
Social Media Channels!
+!
Storytelling!
+!
Goals!
+!
Measurement!
=!
Smart Use of Visual Media!

4. Today’s Plan:!
• Why photos and Video are Important
• How to capture quality photos and footage
• Storage and distribution
• Use it!

9. Photo and Video Basics

10. Think before you Act!!
Pre-Production:
• Select characters (pre-interviews)
• Scout locations
• Release forms
• Shoot list
• Write strong interview questions
• Determine crew and gear

11. What Elements go into good photos and videos? !
• Equipment
• Technical knowledge
• Ability to visually tell a story
• Organization
REMEMBER: The most important thing is the
story you tell, not the tools you use to tell it.

12. Basic Gear
Camera Sound • Tripod
(some times a good microphone • Lights
• Consumer vs. Pro can mean more than a camera!) • Storage
• Understanding camera
• LAV
settings (frame rate,
• Shot gun
resolution, bitrate)
• Onboard
• Headphones

13. Framing
Don’t place your subject close to the wall or backdrop
flat deep

14. Framing
Shot sizes:
MS, MCU, CU
MWS (medium wide shot)
MCU (medium close up) CU (close up)

15. Framing
Eye line and rule of
Thirds
Too Centered
(Best) Looking off screen

16. Framing
Make sure there isn’t too much head room
Too much head room

17. Lighting
Use existing light
where possible
Three point lighting:
• Key
camera
• Fill
• Backlight

18. Lighting
Don’t put your subject in front of a window; instead use
window to light the subject!
Window behind subject Window behind camera

19. Focus & Iris
Manual - Zoom into your subjects face to tell the camera
where you want to focus
Iris – Helps you adjust your exposure.

20. Audio
Avoid using the onboard mic
• If you have two channels, set up a shot gun microphone and place
a LAV on the subject
• If you have only one channel, use either an LAV or shot gun
Check your levels
Make sure you are in a quiet environment.

21. Gather Supporting Footage
and Creating a “Scene”
7 Shots you should try to get while filming a scene:
1. Establishing wide shot
2. Action medium shot
3. Over the shoulder shots
4. Cut Aways – coverage that relates to your subject
5. Linking shots
6. Close-ups
7. Listening shots

22. Gather Supporting Footage
Establishing wide shot

23. Gather Supporting Footage
tett
Establishing wide shot

24. Gather Supporting Footage
Close-ups

25. Gather Supporting Footage
Listening shots

26. Gather Supporting Footage
Action medium shot

27. Gather Supporting Footage
Cut Aways

28. Gather Supporting Footage
Linking shot

29. Pointers for
Shooting Usable Footage
• Hold a steady shot for 10 seconds
• If filming hand held, make sure to support yourself and
use your core!
• If you have a tripod, use the pan and tilt features
to give the shot some action
• Avoid using the zoom. Zooming in on handheld shots
makes shaky footage. If you want to get close to your
subject physically get closer with the camera.
• Sound!

30. PRODUCTION IS ONLY HALF THE WORK
• Before you are ready to take a nap after your long day
of work, remember to store your gear in a safe place!
• Put your batteries on the charger
• Download your photos of the SD card and
organize them
• Set time aside to review your photos or footage before
the next shoot so you can see what you want
to improve upon!

31. EXTERNAL STORAGE
• Why use external storage?
• USB, FireWire, eSATA and
Thunderbolt. Oh my!
• How much storage will you
need?

32. Imagine your digital assets in the
physical world:
Where would you rather work?

33. Start With a File Structure "
"
Think about your needs"
!
Folders are your friend
o Editorial
o Images
o Audio
o Graphics and Branding
o Documents
Think a uniformed structure for
versions of edits and selects

34. A SYSTEM ONLY WORKS IF YOU
USE IT!!!
• Copy your files to the
correct folder
BEFORE you import
them.
• Take the time to
name your files
correctly.

35. Use Those Assets!!

38. Additional Resources
Vimeo.com (Video Academy)
Creativecow.net
Lowel.com/edu
Lifehacker Night School: The Basics of Photography

39. DISCUSSION
and
Q&A
What are you doing?
What’s working?
Where do you need help?