The document outlines guidelines and policies for organizations to manage employee and public use of social media. It discusses the importance of having written policies to protect the organization, provide guidance when issues arise, and give comfort to those skeptical of social media use. Sample policies from other organizations like the Red Cross, Bread for the World, and Jewish values are referenced. Creating an effective policy involves establishing guidelines, educating employees, and consistent enforcement.

1. SOCIAL MEDIA POLICIES & GUIDELINES Presented by Lisa Colton April, 2010

3. What & Why? Flickr user: Matthew Piper Flickr user: EUSKALANATO - = Barriers to contributing online are low. Help people be mindful. Teach.

11. Creating a Policy Step 1. Establish the policy: Determine the policy and what you want to accomplish. Buy in is important! Step 2. Educate: Important to train and/or make employees aware of the implications. Create ongoing opportunities for discussion and education. Step 3. Enforce: Less about the top down control, but the fact that you need to consistently use the policy – it shouldn’t sit in a drawer. Ongoing education, and educating new employees/volunteers is important too.

15. Fundamental Principles: Jewish Values

16. Examples of Other Policies 100+ sample policies from for- and non-profits: http://socialmediagovernance.com/policies.php Beth Kanter’s blog: http://beth.typepad.com/beths_blog/policy/ See many links within her posts on this topic for examples. 10 Must Haves for your Social Media Policy, from Mashable: http://mashable.com/2009/06/02/social-media-policy-musts/