7. PERSONAL vs. BRAND
Clear who it is.
You’d do the same
when you answer
the phone, right?
I statements feels
personal. Human
connection.
Asking for help is
personal and will get
more responses.
8. BUILD YOUR COMMUNITY
WHO TO FOLLOW?
• Other synagogues
• Your staff
• Your members
• Community orgs (Jewish, media, etc.)
• Content you might want to RT (@URJ,
@theRAC, @PBSparents, etc.)
9. SEARCHES
Saved searches (including hashtags) you want to revisit.
- Common terms - Conferences (#urjbiennial,
- Common misspelling of your #ccar12)
name (darim instead of @darimonline) - Conversations (#jed21)
10. HASHTAGS
Anyone can make.
Check first!
Keep brief, and intuitive.
Use in tweet, or add to end
#URJbootcamp
#whatrabbisdo
#JED21
#FF
18. Cross Platforms: Right Idea
Know where you’re
going, and that it’s a blog
Know where you’re
going, what’s there, and
that it’s useful
Empower others to share
their engagement with
you and to promote you!
19. Key Building Blocks for Success
• Be social, not a bullhorn.
• Be helpful, and people will help you.
• Find your voice, and have personality.
• What do you want to be known for? Build it.
• Be a good listener, participate regularly.
• Be part of the network, and use it.
• Participate regularly.
• Thank people!
20. Put It Together!
Take a moment to craft a tweet
(approx 140 characters, but we won’t count)
• Adds value through content or being a platform
for valuable conversation;
• Hits the sweet spot in your Venn diagram – mission
centric and really important to your intended
audience;
• Has a unique voice, personality,
and will grab attention;
• Reflects your personal and/or
professional brand.
24. Coming Up….
• Tuesday, March 27:
The Art of Being a Networked Nonprofit,
1-2pm ET/ 12-1pm CT/ 10-11am PT
• Monday, April 16:
Open Office Hours
2-3pm ET/ 1-2pm CT/ 11-12pm PT
• Wednesday, April 18:
Blogging 101
2-3pm ET/ 1-2pm CT/ 11-12pm PT