Lisa Colton's presentation to URJ Boot Camp on intro to Twitter, May 10, 2012

1. TWITTER 101
Presented by Lisa Colton,
Founder & President Darim Online
Lisa@darimonline.org
434.977.1170

2. Mobile
Concise
Conversational

4. ESTABLISHING YOUR ACCOUNT
Username, image, description.

6. Personal vs. Brand

7. PERSONAL vs. BRAND
Clear who it is.
You’d do the same
when you answer
the phone, right?
I statements feels
personal. Human
connection.
Asking for help is
personal and will get
more responses.

8. BUILD YOUR COMMUNITY
WHO TO FOLLOW?
• Other synagogues
• Your staff
• Your members
• Community orgs (Jewish, media, etc.)
• Content you might want to RT (@URJ,
@theRAC, @PBSparents, etc.)

9. SEARCHES
Saved searches (including hashtags) you want to revisit.
- Common terms - Conferences (#urjbiennial,
- Common misspelling of your #ccar12)
name (darim instead of @darimonline) - Conversations (#jed21)

10. HASHTAGS
Anyone can make.
Check first!
Keep brief, and intuitive.
Use in tweet, or add to end
#URJbootcamp
#whatrabbisdo
#JED21
#FF

11. Twitter Vocabulary
@ denotes username
RT = “ReTweet”
MT = “Modified Tweet”
DM = Direct Msg
# denotes hashtag

12. Listening
on Twitter:
Mentions
When people are talking TO
you or ABOUT you.
Based on your settings and
tools, you’ll get a notification
when someone mentions you

13. Be Social.
VS.

14. Find Your Voice

15. Your Their
goals & goals &
objectives objectives

16. Add Value

17. Cross Platforms: Wrong Idea

18. Cross Platforms: Right Idea
Know where you’re
going, and that it’s a blog
Know where you’re
going, what’s there, and
that it’s useful
Empower others to share
their engagement with
you and to promote you!

19. Key Building Blocks for Success
• Be social, not a bullhorn.
• Be helpful, and people will help you.
• Find your voice, and have personality.
• What do you want to be known for? Build it.
• Be a good listener, participate regularly.
• Be part of the network, and use it.
• Participate regularly.
• Thank people!

20. Put It Together!
Take a moment to craft a tweet
(approx 140 characters, but we won’t count)
• Adds value through content or being a platform
for valuable conversation;
• Hits the sweet spot in your Venn diagram – mission
centric and really important to your intended
audience;
• Has a unique voice, personality,
and will grab attention;
• Reflects your personal and/or
professional brand.

21. Twitter for iPhone & Blackberry

22. Facebook.com/ReformJudaism
Twitter.com/URJ

23. Http://on.fb.me/urjbootcamp

24. Coming Up….
• Monday, May 14:
Sharefest!
2-3pm ET/ 1-2pm CT/ 11am-12pmPT
• Monday, May 21:
Applications open for next round of consulting grants
• Tuesday, May 29:
Twitter Strategies
1-2pm ET/ 12-1pm CT/ 10-11amPT
• Friday, June 8
Applications due for consulting grants