Lisa Colton and Dan Sieradski's presentation to Wexner Heritage, Utah, 2010

1. From the Gutenberg Talmud to the iPad Torah: Technology and the Jewish Community Lisa Colton & Dan Sieradski Wexner Heritage Program Summer Institute, 2010

2. Agenda Communications Revolution Characteristics of Social Media How The Rules Have Changed Implications for the Jewish Community Evolving Models of Leadership

3. Goals Demystify social media Help you think strategically Build vocabulary Learn from real examples Inspire you to think about leadership in new ways Warning: You may feel overwhelmed! (And excited, and inspired.)

4. COMMUNICATIONS REVOLUTION

5. COMMUNICATIONS REVOLUTION

6. FEAR OF CHANGE

7. FEAR OF CHANGE = OPPORTUNITY MISSED

8. Industry Overhaul

9. Constant Change: Anticipate The Market

10. Between a PIONEER & a TORTOISE Source: Flickr user ucumari Source: Flickr user smitag4 Is a FAST FOLLOWER

11. AJWS AJWS Red Cross receiving half of their donations by text msg. $27m by 1/19 Source: mcommons.com/blog

14. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.

15. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

16. Communal: Supports formation, growth and strength of communities around a particular shared interest.

18. Empowered in Choice

19. Power Shift Traditional Media Brand in control One way / Deliver msg Repeat message Focused on the brand Educating Org creates content Social Media Audience in control Two way / Conversation Adapt the message Focused on the audience Influencing, Involving User and co-created content How are you adapting?

22. RULES OF THE GAME ARE CHANGING

23. #1 Listening Is Paramount Source: Flickr user andyadontstop

24. Customer Service

25. Open Your Ears Temple Sinai, Oakland, CA

26. #2 THIS IS AN ATTENTION ECONOMY

28. #3: ADD VALUE

29. Social Content is Social Capital Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 ratio

30. #4: Be Human & Find Your Voice

31. Temple Israel, Memphis Facebook Page

32. Find Your Voice

33. # 5: Engage #1 Social media is continuing to evolve. Fast.

34. Engage Find places where your target audience goes. Participate in the conversation. Add value, educate, include links. Use your “listening” to identify these places.

38. #6: BE REAL

39. #7: BE GENEROUS

40. #8: COLLABORATE “Do what you do best, and network the rest.” -The Networked Nonprofit

41. #9: Job Descriptions Must Evolve

42. #10: PLAN FOR THE CHANGING MARKET www.pewresearch.org/millennials

43. Source: Flickr user JYRO

44. Source: Flickr user Rick Neves

45. Source: Flickr user divemasterking2000