Orange22 Projects 2009

“Emotions are the greatest touch
points a brand can leverage. When
done right it directly affects the
bottom line.”
Dario Antonioni
founder / creative director

PHILOSOPHY

4

“Success by – design.” “For bold innovation consult Orange22”
– Forbes – LA Magazine.

“Orange22’s designs evoke emotion and “Orange22 spaces are like material poems.”
deliver meaning.” -Step Magazine
– Business Week.

“The future of hybrid business.”
“Orange22 is the juice behind our -Art Center Pasadena
success.”
– Flight001
“Dissolves boundaries between design and
technology.”
“Out of this world.” -How Magazine
- Metropolis Magazine

“Philippe Starck watch your back….”
“Orange22 took us to a new level.” – New York Times.
– Hobo Inc.

5

Interior Architecture

10

FLIGHT001 FLAGSHIP STORES : GLOBAL

For almost 40 years, Pan Am Flight 001 ruled all
westbound air travel with a flight that originated
in San Francisco and then around the globe.

“My goal was to design an seamless experience
that recreates the thrill of international travel
during an era when it was chic and glamorous.
Taking cues from airport terminals and aircraft
interiors and combining them with modern
materials, Flight 001 came to life,” states
Antonioni.

NEW YORK, BROOKLYN, CHICAGO, LOS ANGELES,
LONDON, SAN JOSE, SAN FRANCISCO, DUBAI

_flagship retail design
_architecture / engineering
_construction / buildout
_fixture design / engineering
_branding

12

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All designs and images property of Orange22. They may not be duplicated or reproduced, in any way, without written consent. All rights reserved © 2007

17

STARBUCKS : PROJECT REIGNITE

2008 was a tough year for Starbucks. As
competitors closed in on gourmet coffee
sales Starbucks found themselves squeezed.
Half their market value was lost as a result
and the CEO set a plan in place to help
reinvigorate their resurrection across key
markets.

After several rounds of pitches Orange22
was selected to reinterpret the Southern
California coffee giants interiors affecting
over 750 locations.

Orange22’s final concepts where realized in
two prototype locations in Los Angeles.

_brand strategy
_interior / exterior architecture
_landscaping / urban planning
_fixture design / prototyping
_vendor sourcing

20

BYU-TI HAIR THERAPY : SALON

Far west on Wilshire Boulevard in Santa Monica
California you can find a bit of Eastern Zen at
Byu-ti. The Byu-ti mission is to give goodness
through great service and wholesome custom-
blended products. Byu-ti creator Natasha
Sunshine wanted an environment that made a
dynamic statement, highlighted the Byu-ti bar and
custom aspect of their business. More than a
salon, she wanted to provide an experience for her
clients.

_fixture design / fabrication
_buildout management
_branding / brand strategy
_graphics / identity
_product design / development
_sourcing

32

DUCATI SHOWROOM : NY

Situated in uptown Manhattan this Ducati
showroom was one of the first of its kind outside
of Europe. Ducati’s strong brand and beautiful
motorcycles made creating a dynamic but
understated showroom a real pleasure. Not to
mention we really enjoyed riding the demo bikes!

To educate the clientele we came up with a
nostalgia wall where we took the observer through
the Ducati time line showcasing key milestones
and achievements for the company. The center of
the space was left open for bike display while the
sourounding areas provided retailing opportunities
through custom designed modular fixtures. As a
last touch we created a viewing window into the
repair shop. You know guys love to sit around all
day and talk about these luxury toys and we like
that.

_design / branding

36

VENOM APPAREL : EXTREME

Spyder apparel, one of the largest ski brands in
the world, approached Orange22 with an
assignment to separate their more mature brand,
Venom, from their existing umbrella.

Appealing to an older high intensity skier we took
clues from luxury ski cabins and resorts resulting
in a real wood slatted exterior look with bold black
undertones and glossy red highlights. The black and
the red tie back into the Spyder brand while the
wood wall treatments create warmth and
openness which were key requirements.

_design
_engineering
_fabrication management
_sourcing

40

AIRPORT LOUNGE : SAN DIEGO

The owners of Little Italy's sleek Airport Lounge
know a thing or two about supply and demand. For
now, the hot spot is guest list only. This air of
exclusivity leaves just about everyone in town
trying to figure out how to get on it.

If you do get past the hostess, prepare for a visual
treat. Airport's interior is high-end sophisticated,
with curved white walls, subtle splashes of colored
lighting and low, grey suede booths that wrap
around glowing round tables. Bartenders are
outfitted in pilots' uniforms, cocktail waitresses
don mod stewardess apparel, and bar backs wear
the orange jumpsuits of tarmac attendants.

Outside on the patio, you'll have to put your
conversations on hold when jets fly over low and
loud. Airport is directly under the flight path and
just a few blocks from Lindbergh Field.

_design
_engineering
_fabrication
_installation

42

FRED SEGAL : CONVEYOR SNEAKERS

The “Conveyor @ Fred Segal” store was completed
on April 1, 2003 and opened to the public as one of
the first specialty sneaker boutique stores located
inside Fred Segal in Santa Monica, California. The
space was previously home to a furniture
collection, which when vacated, left a 1,200 sq..ft.
open room with concrete floors and six pre-
existing wall niches with arches. Being one of the
first and only sneaker stores under the Fred Segal
umbrella, an eclectic collection of hard to find
sneakers caters to the existing patrons of Fred
Segal, which has become a popular destination
spot for Hollywood’s hottest celebrities, caravans
of Japanese tourists and fashion gurus who seek
the latest and limited selections of the season.

_design
_construction management

44

CARBON22 : FLIGHT INSPIRED

Experimental carbon fiber limited-edition
furniture inspired by modern aircraft,
science and nature. Launched at Design
Miami 2008 signed by the designer Dario
Antonioni.

_design
_engineering
_fabrication

48

MANTIS : NATURAL WONDER

This one-of-a-kind work station was commissioned by
a client with a life-long fascination for any thing and
everything related to evolution, insects and natural
adaptation. Go figure. We call it Mantis.

_design
_engineering
_fabrication

54

HOVER : LOUNGE STOOL

Developed as a part of an exploratory series of
objects that expose the relationship between the
inside and outside of familiar structures, the
Hover Lounge features an ultra-thin shell, whose
open front allows an unobstructed view into the
structure. Just below the heaviest load, the shell
narrows considerably, emphasizing the astonishing
degree of strength provided by such a slim
skeleton. To sit on the Hover Lounge is to
experience a sensation of floating in mid-air “the
result of striking the right balance between
material and form,” says Antonioni.

_design
_engineering
_fabrication

56

LIVING FURNITURE : AURORA & EOS

During my college days I had taken a camping trip
up to Pictured Rocks National Park. This was a
trip I would never forget. After the sun set the
deep blue-black sky began to twinkle with stars
and the magical aroras came to life.

Years later I challenged myself to develop a line
of products that would recreate the beauty of
what I had witnessed that day. We call this line of
products “living furniture”.

The Auroras are caused by dust particles in
space falling into the earth. This dust follows a
dynamic constantly changing field formed by the
magnetic poles. As the filed converges the dust
accelerates till it begins to burn resulting in the
variety of colors that make up the Auroras. They
are a magical reminder of the world we live in.

_design
_engineering
_manufacturing

58

Eos Lamp, In collaboration with Aaron Rincover of Visopia

59

FORCOLA : FOLDING LOUNGE

Inspired by the skewed keel of the Venetian Gondola
this folding lounge chair represents a fusion of
sculpture, design, engineering and poetry. Forcola was
showcased in Milan, Paris, Koln and NY.

_design
_engineering
_fabrication

62

LUNA2 LOUNGE

Get ready for lift-off in our most unconventional line
of seating. Looking more like a transportation device
than traditional seating, the Luna2 will rocket your
comfort and style faster than anything before it.
Sitting on four landing legs is a seating and back
support system that can hold your remote operating
devices within an arms reach. A swinging pedestal will
ensure that a refreshment or portable device is
always nearby or out of the way. Our standard suede
available in Vodka Blue or Half & Half will welcome you
or your guests to sit down and relax in the upper
atmosphere.

_design
_engineering
_branding 64
_manufacturing

RAMBIUS

The Rambius goes beyond
being merely shelving and
mimics a piece of
contemporary art.
Comprised of four sheets of
tempered glass married with
a solid built enclosure. Four
unique, machined pedestal
legs complete the clean,
minimalist structure. Fluid
on the eyes, beauty is
recognized.

_design
_engineering
_manufacturing

65

LUNA LOUNGE

For those missions that only require strictly a solo
flight, we created the Luna equipped with an
unobtrusive swinging pedestal for your operational
gear or your entertainment devices. In fact its so cool
and comfortable you may never want the voyage to
end. Book you reservations early cosmonaut because
these are going to lift-off quickly.

_design
_engineering
_branding
_manufacturing

66

SPUTNIK : COMPUTER WORKSTATION

With ample surface area, clean lines and a strange ability to make
even the most tedious work seem interesting, the Sputnik
computer desk is more like a space station than a workstation.
Sputnik is about having an uncluttered work surface even if you
have so much gear you could plot the re-entry course for the
space shuttle.

_design
_engineering
_manufacturing.

67

BOTANIST : CREATIVTY EMPOWERED FOR POSITVE CHANGE

Can we get past our egos? Can we create a product that allows
designers to collaborate, create, and give back? Botanist eco-friendly,
indoor-outdoor furniture, matches each designers royalty to charity or
foundation of their choice.

Dario Antonioni and Brandon Lynne created Botanist Blank Canvas to
brings together innovators in a collaborative effort to create socially
responsible products that raise funds and awareness for charitable
organizations. Design has the power to make the world a better place.
You can do what you love and giveback in the process.

_design
_engineering / prototyping
_sourcing / manufacturing
_branding / graphics
_advertising

70

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ROLF BENZ : WORK & PLAY

Developed for the German Furniture Company Rolf
Benz this clever desk, return and wall system
serve dual functions, work and play.

_design
_engineering

85

BI_LOUNGE : LIFE TAKES VISA

Visa Billboard in NYC features designer
Dario Antonioni of Orange22.

With the help of up-and-coming artists,
Visa is transforming a Greenwich Village
intersection into a cornerstone of art
and expression. Visa will showcase
artwork representing various forms of
artistic expression, including sculpture,
graffiti, furniture and fashion design,
among others.

_design
_engineering
_fabrication

87

DWR : CHAIR CONCEPTS

Chair concept development for the national design
retailer Design Within Reach. Assignment was to
develop 2-3 chair concepts to retail for $120_us
or less - in one week.

_design
_engineering
_sourcing

92

CARPE DIEM : MOBILE BRAND EXPERIENCE

We were thrilled when Carpe Diem, an Austrian Health Drink
company owned by Red Bull, approached us to design and build
their “mobile brand experience.”

Our solution was to create a environment that could be used
indoors or out at marathons, yoga events, and art openings. The
system revolves around a beautiful bar that can expand and
contract.

_design
_engineering
_fabrication

94

SHARPER IMAGE : OFFICE SYSTEM

Office Max approached Orange22 to create a
furniture line for 1000+ store locations under their
licensed brand name of Shaper Image.

_Brand Strategy
_Product Design
_Engineer
_Sourcing

96

GRID : VELCRO FOR THINGS

Every day there seems to be a new cell phone, music player, camera, ipod or smart gadget
that eventually, we buy. As our army of things grow how do you organize them all. More
importantly where do you put all the wires, chargers, data cards, and things that they come
with ? How do you make sense of it all in some logical, useful way ? You use GRID by Orange22.

112
_market research / design / prototyping / manufacturing / branding

113

POINT_B : TRAVEL GEAR

Why are 90% of all travel related soft-
goods black or gray? Well not any more.
Point_B Travel Goods provides fashion
relief to the growing population of globe
trotting digital gurus.

_design
_manufacturing
_branding

116

BYU-TI HAIR THERAPY : PRODUCTS

Unique to the space is the Byu-ti Bar, where
clients have their own custom blended products
created for them. Interactive and individualized,
the Byu-ti bar lets the client be treated
exclusively.

_brand strategy
_product design
_web deisgn
_packaging
_sourcing

118

POLK AUDIO : ALL IN ONE

Walk the halls of Polk Audio's Baltimore headquarters and you'll meet sales people,
engineers and technicians who also happen to be musicians, DJs, audiophiles, movie
mavens and vinyl collectors. For the people at Polk Audio’s world leader of high-
quality home, car and multimedia loudspeakers sound systems are not just products.
They’re a driving passion. “At Orange22, we feel exactly the same about our work,”
says Antonioni. Design is far more a passion than a profession.

Orange22 designed the concept for an all-in-one, entry-level, home audio and
theater system. Its surface materials; including walnut, white gloss and machined
aluminum, express a sense of luxury. But it’s the software-driven design that offers
a rare sense of functional luxury. The product and interface is so intuitive that
consumers can use the system without a manual and install it without an electrician.
While most systems send users on a complicated quest to find the sweet spot in a
room, these wireless speakers, which use NXT flat speaker technology, can be placed
virtually anywhere for optimal sound.

_design
_engineering
_sourcing

129

Commissioned Concepts

130

MOBILE HEALER : LOS ANGELES

The mobile healer project began with a serious
problem that hits close to home. Health care is
a growing concern among Americans and until it
is resolved, the mobilehealer offers a unique
solution.

Through the gathering of donors, eager
volunteers and registered medial professionals,
the mobilehealer provides healthcare to
homeless and low-income individuals.

Orange22 was approached to contribute their
expertise. What did we contribute?
A strategy.

A conceptual plan to develop this idea and
deliver the existence of such a service to the
masses. Including an online structure to inform
the pubic, transportation design, advertising,
branding, and an awareness plan to “drive” the
medical service into the public eye.

_research
_design
_branding / ID
_strategy

132

ADVERTISING BRANDING

136

ONLINE / WEB MESSAGING

137

RALPH LAUREN : DIGITAL SUPERNATURAL

Ralph Lauren approached Orange22 to design an
‘interactive cosmetics station’ dedicated to the
education and delivery of cosmetics. Digital
Supernatural is designed to digitally narrate the
customer’s experience by using technology and smartly
designed interactive software. The goal was to simplify
a traditionally complicated product array.

_concept development
_design
_engineering
_sourcing

147

Stage One:

The kiosk is in ‘approach’ mode. Here the plasma
screens cycle through lifestyle imagery for each
cosmetic look, including models, environments and
animated textures, while sounds play subtly in the
background. A ‘digital Ouija’ sits on the opaque
electro-chromic glass surface of the unit, slowly
pulsing with light and changing color.

148

Stage Two:

When the customer touches the
Ouija the glass instantaneously
turns clear and reveals the entire
cosmetics range, displayed under
the glass. The customer can then
slide the Ouija across the surface
to align it with a specific cosmetic
‘look’ to gain further insight.

150

Stage Three:

To focus on a specific cosmetic look, the Ouija
needs to be placed on a particular area for more
than 3 seconds. At this point, the unselected
areas will turn opaque and the centre plasma
screen will reveal information about the
customer’s choice (color name, application
details, price), while the outside screens continue
to show supporting lifestyle imagery. This
provides an opportunity to educate the
consumer as to how the cosmetics function,
what look they are best suited to, and tips on how
to apply the specific range they are browsing

Stage Four:

An ‘interactive carousel’ is set in motion when the
Ouija remains on the selected area for 5 seconds
or longer. It rotates and stops to reveal the
testers for the chosen look, which rise ‘magically’,
accompanied by sound effects. When a product is
taken from the carousel, an LCD-embedded mirror
displays relevant product information. Meanwhile
the left screen displays close-ups of models
wearing the selected range

151

BIOLAGE SPAS : GLOBAL

Biolage, a hair care brand under the L’Oreal
umbrella, approached Orange22 to
conceptualize a Global Spa Design that would
transport their clients into the world of Biolage
Hair Care Therapies. Holding true to the core
values of the brand we set out to design an
experience that would both exude the Biolage
therapeutic vision and streamline the workflow
involved in delivering the intensive hair
treatments in order to make the client
experience as seamless as possible.

_component engineering
_branding

152

MATRIX SALON : GLOBAL

When L’Oreal wanted to unify their Matrix brand
of products they came to Orange22 to envision a
Global Salon Concept. The goal of this Global
Matrix Salon was to create an experience that not
only unifies the diverse sub-brands that make up
the Matrix family but also works across many
cultures.

_component engineering
_branding

155

BILLABONG FIXTURES : GLOBAL

Billabong approached Orange22 Design Lab to
design new in-store fixtures for their major retail
clients with the goal of re-invigorating their brand
image. Being avid surfers we were quick to
embrace this welcomed challenge.

Taking cues from 1960s America, an era when long
boarding was a cult phenomenon, the Beach Boys
made teenage girls scream, and Moon doggy and
Gidget graced the screens of drive in movies,
made for an assignment that was more fun than
work.

Additional inspiration came from Volkswagen
buses also know as “combi’s”, fiberglass and foam
board construction, Billabong’s logo and color
scheme, lifeguard towers and speedboats.

The result is an in-store fixture system made up
of various product pods. They consist of a radial
board rack, a cash wrap, tall / low product towers,
hex modules, the ripper and base station. Over-
sized wheels allow for easy fixture
reconfiguration. Not only are the final fixtures
stunning and functional but fun and cool too.

_design
_engineering
_sourcing

158

UBEND URBAN GEAR: GLOBAL

U-Bend Clothing, an urban street wear brand
focused on the fashions of young teens,
approached Orange22 to create a space that
would enhance the shopping experience and serve
as a prototype for future retail environments.
Providing us with three themes for inspiration,
they said, “…make it feel like an American locker
room, a basketball court, and an arcade.”

Using cues from sports and video games, we set
out to build a surreal environment based on the
everyday activities of the end-user.

Once inside an unusual ceiling configuration
defines the space. Tall cylindrical pods allude to
time-travel portals marking the sneaker zone. A
division down the centerline defines “girls” and
“boys” product much like teams on the court, and
along the sides, abstracted fixtures reminiscent
of locker rooms house all the apparel. The
changing room walls are covered in high-density
foam emulating the atmosphere of a wrestling
ring.

_fixture development
_rendering

161

MOVADO WATCHES : FLAGSHIP

Time and nature come together for
experience in the ethereal. Movado watches
have long endured the test of engineering and
class. We welcomed the challenge of creating
a one-of-a-kind space to showcase Movado's
high-end line of limited edition watches.

Inspired by the phenomenon of time, the space
draws its shape and form from ancient
weather-carved canyons. The consumer is
drawn into the cave-like space where they
discover smoothly polished stone walls. Deep
inside the chamber a glow awaits. Here, in
what we call the sun-drum, the walls are lined
with thirty of Movado's most precious
creations. At the center lies a hand carved
plinth upon which the time of day is
illuminated.

_rendering

164

METRO STATION : LA

Located on the 110 freeway this proposal for an
elevated metro station hovers between the north
and south bound lanes. The lightly structured roof
system provides both shade and gesture. As the
trains pulls in it rolls over pneumatic pads which
release water in the central fountain. The rushing
water rotates the roof system upward and moves
the many aluminum shield which line the water tub.
As this motion occurs across multiple bays the
result is a dynamic wave-like gesture welcoming
the arrival of the train.

_design
_rendering / animation

170

METRO STATION : LA : PRESS

“… “Jurors praised the kinetic aspect of the train
station and welcomed the idea of architecture as
a vehicle for communication… This indicates an
important trend designers and architects are
working toward. This could be the tip of the
iceberg.”

ID Magazine Annual Review 2001.

175

ACTIVE MODE

FUTUREDESK : DIGITAL PORTAL

When Google IPO’ed the world changed. The
FutureDesk concept connects you to this
new world by combining the functionality of
traditional home, office and mobile devices
into a fully integrated software-driven
personal environment.

_design development
_rendering
_engineering research 176
_sourcing

NON-ACTIVE MODE

A simple tap awakens it. Work in seamless combination
with a series of mobile devices and through e-Film, a
micro-thin display screen technology that allows for
flexible viewing on any surface. The film along with smart
software and interface design eliminates the need of
traditional hardware devices that create clutter and
chaos.

Download from hundreds of available DAPS (desktop
apps) much like Apple’s Widgets and turn your
workstation into a personal super nova of productivity.
Drag them around from tablet to tablet to suite your
taste. Need a bigger keyboard, just resize it.
177

Dario Antonioni : Bio
Founder / Creative Director / Entrepreneur

By the age of 10, Dario Antonioni was a bona-fide flight junkie, churning out model airplanes like a man obsessed. While other kids were memorizing baseball
statistics, Antonioni was devouring every book about the Wright Brothers he could get his hands on. Even then, Antonioni was amazed not so much by that first flight
itself—but by the fact that that two nobody bicycle mechanics had the effrontery to revolutionize a field so far beyond their area of expertise that they almost had no
business being there.

“They were the kind of innovators who didn’t follow a standard path,” says Antonioni. “They cleared a totally new path—even if it meant they didn’t know where
they’d end up, and they were unwilling to allow any barrier stop them. To me, that’s what innovation is about.”

Today, the founder of the Los Angeles design lab Orange22 still takes his cue from those aviators, refusing to abide by the often fiercely guarded distinctions between
disciplines in design. He calls himself a “maker of things”—a purposefully open-ended description, as Orange22 designs and fabricates both mass-market and
limited-edition objects and furniture, brand-defining retail environments, residential interiors and design concepts licensed for mass production. In every case,
Antonioni fuses technology, art and design, with the overarching intent to revolutionize the way we live.

With its aerodynamic lines, his furniture design often anticipates the future, leveraging advances in technology just slightly before they enter the mainstream. Those
qualities hint at a designer with expertise in a field few designers can claim even cursory knowledge: And in fact, Antonioni’s first stop in higher education was the
University of Michigan, where he studied aerospace engineering for several years. When that mostly theoretical science left him longing to work with his hands,
Antonioni moved on to receive his industrial design degree from the Art Center College of Design in Pasadena, where he currently teaches the next generation of
innovators.

Antonioni’s work has been featured in magazines like GQ, In Style, Interior Design, Metropolis and Wallpaper, while Surface Magazine paid Antonioni tribute as a
featured designer in its prestigious T.A.G. Event—a showcase of exceptional design talent—in New York and Milan. He’s exhibited his furniture at the most important
international design shows in New York, Paris, Cologne and Milan, and has lectured at universities and industry conferences worldwide.

As if his work as designer, fabricator and teacher weren’t enough, Antonioni is also developing the business plan for a nonprofit children’s summer camp. With it, he
aims to introduce kids to the two worlds, nature and science, that inspire so much of his work. The educational program centers on outdoor excursions and trips to
high-tech manufacturing plants. “I can’t imagine what life would be like without my relationship to science and nature,” says Antonioni. “But there are so many kids
who might never experience either. I want to give the next generation of innovators the tools they need to change the world, and at the same time, I want to help
cultivate their respect for it.”

Education: Art Center College of Design, Pasadena CA Industrial Design / Environmental Design
Univ. of Michigan Aerospace Engineering

Favorite Books: Where The Red Fern Grows, The Power Of Now

Before I die I will: Drive the Pan American Trail
Build a house on a hill
Make babies
Build a vintage plane
Fly the vintage plane
Start a non-profit summer camp that inspires creativity in children through outdoor excursions and high-tech factory tours.

187

06/1992 ANTONIONI WINS M.I.T. SCIENCE AND INNOVATION AWARD 07/2003 RALPH LAUREN COMMISSIONS ANTONIONI 09/2005 NEED TO GET CREATIVITY FLOWING ?
Antonioni designs and self-fabricates a scratch-built, fully functional The king of classic American style taps Antonioni to create retail Dario takes his crew on a high adrenalin adventure. Strap on some leather
hovercraftin less than 4 months. His teachers think he’s crazy. environments as timeless as his fashions. goggles and climb onboard two vintage 1930’s Bi-Planes, crank the engines
and let them rip. Nothing beats that!
06/1999 FLIGHT INSPIRED METRO CONCEPT WINS ID NOMINATION 04/2004 HOVER UNVEILED AT MILAN DESIGN WEEK
Antonioni's flight inspired train station concept uses architecture as a vehicle Antonioni’s Hover Lounge—part of a series of experimental objects from 05/2006 I-DESIGN BEHIND THE LENS
for communication. Judges comment this... "may be the tip of the ice berg." Orange22—is right at home in Milan, the city responsible for the world’s Orange22 serves as the backdrop for an episode of iDesign featuring
most cutting-edge design. designers Dario Antoinoni and Yves Behar. iDesign spotlights cutting-edge
07/1999 ANTONIONI INVITED TO TEACH AT ART CENTER IN PASADENA products and designers for an inside look at how they develop.
As a student, Antonioni's teachers were responsible for igniting his passion 05/2004 CHELSEA MUSEUM FEATURES BI_LOUNGE
for design. Hoping to do the same for the next generation, he teaches at his New York City’s Chelsea, where the status quo never remains unchallenged 05/2006 LIFE TAKES VISA ADD NYC
alma mater. for long, welcomes Antonioni’s boundary-busting Bi_Lounge. Visa Billboard in NYC features designer Dario Antonioni of Orange22. Visa
transformed a Greenwich Village intersection into a cornerstone of art and
01/2000 ANTONIONI LAUNCHES ORANGE22 DESIGN LAB 05/2004 AURORA AT DESIGN WEEK NYC expression.
Trained in industrial design and aerospace engineering, the young designer The Aurora Cocktail table lights up the prestigious furniture fair with LED
launches Orange22, a design lab without boundaries. effects that mirror the Aurora Borealis’ luminous whorls of light. 09/2006 BUSINESS WEEK ON ANTONIONI'S FLIGHT001
The business weekly tips its hat to Antonioni’s design for the all-in-one travel
04/2000 GQ MAGAZINE ON ANTONIONI'S FUTUREDESK 07/2004 PURE CONTEMPORARY INTERVIEWS ANTONIONI boutique, FLIGHT 001, crediting his work for helping catapult the brand to its
Considered ahead of his time GQ features Antonioni's FutureDesk, designed Where many designers sacrifice their original idea when they move from stratospheric success.
to change the way we work and live, in its coverage of high culture and style. paper to execution, Antonioni maintains the initial spark from concept to
completion. 11/2006 ANTONIONI UNVEILS PULL MAGNETIC FIXTURES
09/2001 ANTONIONI LECTURES AT SCAD Retail design takes advantage of the laws of attraction, as Antonioni
Prior to graduation designs students at Savanah College of Art and Design 07/2004 BI_LOUNGE EXHIBIT: MILAN, KOLN, NYC introduces a magnetic fixture system poised to revolutionize the way retailers
invite Antonioni to discuss the passion that fuels his work. The Bi_Lounge travels the furniture fair circuit, stopping at the three most merchandize their wares.
prominent venues in the design industry.
02/2002 ANTONIONI'S FLIGHT001 DESIGN LANDS AT HENRI BENDELS 02/2007 BUSINESS WEEK ON ANTONIONI
The purveyor of all things luxe makes room for Flight 001's Shuttle Store, 09/2004 L'OREAL HIRES ANTONIONI FOR GLOBAL SALON CONCEPT Antonioni leads “Health Care Anywhere,” a high-profile, GE-sponsored class
ensuring that Bendels' jet-setting clientele always hits the road in style. Rolling out the "Red Carpet," Antonioni's conceptual spa design helps clients at Pasadena’s Art Center, College of Design.
feel like Hollywood royals.
05/2002 SPUTNIK UNVEILED DESIGN WEEK NYC 06/2007 INDEX AWARDS SELECTS TOP NOMINEES
The Sputnik Desk feels more like a space station than a workstation. Which 09/2004 KCRW'S FRANCES ANDERTON ON ORANGE22 The jury has spoken. Antonioni’s Art Center students make the final cut for
has a way of making even the most tedious pile of work seem interesting. Design-Guru-turned-DJ Frances Anderton, host of KCRW’s radio show, “DnA: Index Design Awards the largest monetary design award in the world.
Design & Architecture,” comments on the Antonioni’s new LA showroom
07/2002 INTERIOR DESIGN ON ANTONIONI Orange22. 10/2007 ORANGE22 WINS INTERNATIONAL DESIGN AWARD
The luxe glossy magazine lauds Antonioni's forward-looking pieces, Antonioni’s Flight 001 Flagship store design wins iDA’s prestigious
describing the designer's work as "radical chic.” 09/2004 VANCOUVER RAILWAY PROJECT INVITES ANTONIONI international design award. iDA exists to recognize, celebrate and promote
When E+S needed high-level seeds of inspiration to help design the RAV visionary design in architecture, interior, fashion, product and graphic design.
07/2002 IAN SCHRAGER CONSIDERS ANTONIONI'S FLIGHT001 Transit Line, they turned to industrial and environments designer Dario
Orange22's Flight 001 Travel Shops design snags the attention of hotelier Antonioni. 12/2007 ORANGE22 WINS GOLD AWARD
and real-estate mogul Ian Schrager. Orange22's eco-friendly design for Spyder Apparel's 50ft x 50ft trade show
05/2005 DUBAI FLIGHT 001 AT HARVEY NICHOLS booth at SIA Snow sports Show wins GOLD.
10/2002 ROBB REPORT ON ANTONIONI Like PanAm’s original transcontinental Flight 001, the retail store of the same
The standard of luxury publications gives Antonioni's designs a golden star. name has traveled the globe, touching down most recently in Dubai, United 05/2008 BOTANIST NYC DESIGNER SIGNING
Arab Emirates. Orange22 design lab launches their 'botanist' collection at design week NYC.
02/2003 METROPOLIS MAGAZINE GOLDEN BOY The project is a collaboration with designers Yves Behar, Margo Chase,
The most dog-eared magazine in any studio calls Antonioni's design "out of 07/2005 ANTONIONI DESIGNS FOR BOMBAY Milton Glaser, Kahi Lee, Karim Rashid, Joe Ricchio, Massimo & Lella Vignelli
this world.” Antonioni gives the gin brand a shot of design bling, creating jewel-toned and Clause Zellweger.
designs for Bombay Sapphire’s pop-up shop.
04/2003 UNIV OF CINCINNATI BREAKOUT LECTURE INVITATIONAL
Speakers Dario Antonioni, David Gensler, Kyle Cooper inspire students to blur 07/2005 ANTONIONI ON IDESIGN TV
the lines between disciplines. The Fine Living network’s ode to design, “iDesign,” shines the spotlight on
Antonioni, who believes that ‘fine living’ starts and ends with good design.
05/2003 STEP MAGAZINE DESIGN AT WARP SPEED
The design magazine calls Antonioni's furniture "material poems," and his 07/2005 NYC HOBO BAGS PENTHOUSE SHOWROOM
interior spaces "environmental narratives." And the designer himself, "His Antonioni's sleek design for Hobo Bags’ new digs “puts us in a new league,”
passion for ideas is boundless." says Toni Ray, Owner and Founder, Hobo Bags International NYC. 189

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