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MBA 614 Cross-Cultural Management THE GROUP AND THE INDIVIDUAL INDIVIDUALISM VS. COLLECTIVISM FEELINGS AND RELATIONSHIPS AFFECTIVE VS. NEUTRAL CULTURES OUTLINE MODULE 2 Individualism vs. Communitarianism “Do we function as a group or as individuals?” The degree to which people see themselves function more as a community or more as individuals. Individualism vs. Collectivism  This is our relation with the group  Individualism: - autonomy and creativity  Collectivism: – taking care of the group International Management  Individualist or communitarian preferences affect practices such as:  Negotiations,  Decision-making,  Motivation,  Pay-for-performance The letter “I”  The capital letter “I” is one of the most used capitals in the English language. Think about this . . .  Does modernization imply individualism?  Are we really self-made of did our parents, teachers, families and friends have a hand in it?  Is individualism a corporate requirement? What is the “goal”?  The I. culture sees the individual as “the end” and improvements to communal arrangements as the means to achieve it.  The C. culture sees the group as its end and improvement to individual capacities as a means to that end. Yet if the relationship is truly circular.  By definition circles never end. Every “end” is also the means to another goal. I. vs. C. in International Business  It affects:  Representation  Status  Translator  Decision Making Representation  This is a very important issue for Negotiation and Conflict Resolution . . .  From the reading, it should be evident that:  C. cultures prefer plural representation.  In the face of unexpected demands C. will wish to confer with those back home  Rarely does a single Japanese go to an important negotiation Status – Translators  Status  Unaccompanied people in C. cultures are assumed to lack status  Translators  In Anglo-Saxon negotiations the translator is supposed to be neutral  The translator in C. Cultures… Decision-making  The I. society with its respect for individual opinion, will frequently ask for a vote  The C. society will intuitively refrain from voting. I. C. & Motivation  How to motivate people?  Mr. Johnson believed that he and MCC knew what motivates people:  extra salary reward paid to high-performing individuals. Practical tips for doing business in individualist and communitarian cultures Recognizing the differences Tips for doing business with: When managing and being managed MBA 614 Cross-Cultural Management FEELINGS AND RELATIONSHIPS AFFECTIVE VS. NEUTRAL CULTURES In general . . .  In general: overly neutral or affective (expressive) cultures have problems doing business with each other.  The neutral person is easily accused o being ice- cold ;  The affective person is seen as ou.

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Parvenue à maturité dans les années 1990, prise en main par les grandes agences, la communication d’entreprise s’est conformée aux règles de l’économie de masse. Alors que l’économie est numérique, cette communication traditionnelle devient inopérante. Les canaux de communication changent, les cibles de communication se mélangent, les interactions humaines finissent par dominer et imposer de nouveaux impératifs : sincérité, réactivité, ubiquité. Pour mieux comprendre les défis que doit relever la communication après la révolution numérique et tirer les leçons de la pratique des startups, venez assister à cette conférence BAM!

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Hello Sir We are a premier academic writing agency with industry partners in UK, Australia and Middle East and over 15 years of experience. We are looking to establish long-term relationships with industry partners and would love to discuss this opportunity further with you. Thanks & Regards visit our website. www.onlineassignmenthelp.com.au www.freeassignmenthelp.com www.btechndassignment.cheapassignmenthelp.co.uk www.cheapassignmenthelp.com www.cheapassignmenthelp.co.uk/

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