The Fuzzy Tail

•

179 likes•28,578 views

The Fuzzy Tail is a play on Chris Anderson's Long Tail—but that's where the similarities end. Being "fuzzy" means unlearning the way we've always done things and moving away from rigidity toward adaptability. The first draft of this presentation will be presented to employees of Critical Mass, a digital experience consultancy based out of Calgary, Canada.

Technology Business

David Armano
VP, Experience Design | Critical Mass
Logic + Emotion | darmano.typepad.com

The Fuzzy Tail
slideshare.net/darmano/the-fuzzy-tail criticalmass.com

The
Fuzzy Tail

It’s like the
Long Tail…

Only

Fuzzy

When was the last time you met a blacksmith?

= +

Or needed one?

People who did this:

Now do this:

So what’s your job?

Now put on your fuzzy glasses.

How fuzzy are you?

not as fuzzy

awfully fuzzy
rigid

getting fuzzy

fuzzy

This isn’t fuzzy.

waterfall

Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif

Neither is this…

Assembly line

Or this.

silos

This is.

overlaps

hierarchy + networks

Fuzzy logic (and emotion)

Are fuzzy people
“right-brainers”?

Wow!

Not quite.

Fuzzy people are
“light-brainers”

light-brain functions
agile
inquisitive

adaptable

flexible
pliable
Note: I am not a certified brain surgeon. This visual is conceptual only.

How do we get fuzzier?

Forget you were ever an expert.

At anything.

Unlearn.

So you can learn again.

Proof of fuzziness…

The “T-shaped”
individual

From “T-shaped” to
“Sun-shaped”

Passionate individuals.
Collaborative teams.

Individuals.

Teams.

Let’s meet some “fuzzy people”.

Steve Chen “engineer”
Chad Hurley
“designer”

Jawed Karim “geek”

Youtube is innovative

Innovation is fuzzy

Fuzzy ≠ perfect

2
Community

1 3
Distribution
Universal Media Player

4
Context + Relevance

Fuzzy work in the office:

Core team:

design lead + flash designer

Core team:

design lead + interaction designer + flash developer + project manager

Core team:

creative lead + designer + dev 1 + dev 2 + project manager + advocate

Why should you care?

Because we’re not in the Website business.

W
eb
$4 site
00
.00

We’re in the ideas + experience business.

So let’s get

Fuzzy

David Armano
VP, Experience Design | Critical Mass
Logic + Emotion | darmano.typepad.com

The Fuzzy Tail
slideshare.net/darmano/the-fuzzy-tail criticalmass.com

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Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

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The Fuzzy Tail

1. David Armano VP, Experience Design | Critical Mass Logic + Emotion | darmano.typepad.com The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com

2. The Fuzzy Tail

3. It’s like the Long Tail…

5. When was the last time you met a blacksmith?

6. = +

7. Or needed one?

8.

9. People who did this:

10. Now do this:

11. So what’s your job?

12.

13. Now put on your fuzzy glasses.

14.

15. How fuzzy are you?

16. not as fuzzy awfully fuzzy rigid getting fuzzy fuzzy

17. This isn’t fuzzy.

18. waterfall Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif

19. Neither is this…

20. Assembly line

25. hierarchy + networks

26. Fuzzy logic (and emotion)

27. Are fuzzy people “right-brainers”? Wow!

29. Fuzzy people are “light-brainers”

30. light-brain functions agile inquisitive adaptable flexible pliable Note: I am not a certified brain surgeon. This visual is conceptual only.

31. How do we get fuzzier?

32. Forget you were ever an expert.

33. At anything.

34.

36. So you can learn again.

37.

38. Proof of fuzziness…

39.

40. The “T-shaped” individual

41. From “T-shaped” to “Sun-shaped”

42. Passionate individuals. Collaborative teams.

43. Individuals.

45. Let’s meet some “fuzzy people”.

46. Steve Chen “engineer” Chad Hurley “designer” Jawed Karim “geek”

47. Youtube is innovative Innovation is fuzzy Fuzzy ≠ perfect

48. 2 Community 1 3 Distribution Universal Media Player 4 Context + Relevance

49. Fuzzy work in the office:

50.

51. Core team: design lead + flash designer

52.

53. Core team: design lead + interaction designer + flash developer + project manager

54.

55.

56. Core team: creative lead + designer + dev 1 + dev 2 + project manager + advocate

57. Why should you care?

58. Because we’re not in the Website business.

59.

60. W eb $4 site 00 .00

61. We’re in the ideas + experience business.

62.

63. So let’s get Fuzzy

64. David Armano VP, Experience Design | Critical Mass Logic + Emotion | darmano.typepad.com The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com