Anheuserbusch And Harbin Case Study 1205884199971242 4

CORPORATE STRATEGY : Part. 1 : Industry Analysis Anheuser-Busch and Harbin Case Study

Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Chinese beer industry overview ,[object Object],[object Object],[object Object],[object Object]

2 .Environmental Analysis: PESTEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL ENVIRONMENTAL LEGAL

3 .Segmentation of the industry

4 .Porter’s Five Forces of competition ,[object Object],[object Object],[object Object],[object Object],[object Object],Threat of substitutes Threat of new entry

Porter’s Five Forces of competition (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bargaining Power of Buyers Bargaining Power of Suppliers

Porter’s Five Forces of competition (cont’d) Rivalry between established competitors ,[object Object],[object Object],[object Object]

Porter’s Five Forces of competition (cont’d)

5 .Key Success Factors Key Factor of Success What do customers want? How does the firm survive competition? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Success Factors (cont’d)

6 .Strategic Groups (cont’d) National Wide Product Range Geographical Scope Regional Narrow China Ressources Entreprises Huiguan Brewery, King Long, Fujian Huiquan Harbin Group Tsingtao Beijing Yanjing Group

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategic Groups (cont’d)

[object Object],[object Object],[object Object],Strategic Groups (cont’d)

7. Drawing scenarios ,[object Object],[object Object],[object Object],[object Object],[object Object]

The industry life cycle Introduction Emergence Maturity Decline Demand (units/year) Time

Evolution of the life cycle over the life cycle End of Growth / Beginning of Maturity Demand - Mass market - Increasing demand Technology - Improvement of product composition Products - Commoditization - New products Manufacturing - Harbin achieved 90% capacity utilization - Consolidation Trade - Increasing demand imported brewing barley Competition - Bloody competition - Profits fall Key Factors of Success - Brand local presence - Price & Cost Management - Foreign Direct Investment

Drawing scenarios Buyer power ,[object Object],[object Object],[object Object],[object Object],[object Object],Threat of new entry ,[object Object],[object Object],Looking for market leadership

Drawing scenarios (cont’d) Threat of substitution ,[object Object],[object Object],[object Object],[object Object],Threat of new entry ,[object Object],[object Object],Supplier power Become a leader in a niche market

Drawing scenarios (cont’d) Threat of substitution ,[object Object],[object Object],[object Object],[object Object],Supplier power Adaptation / Reconversion Buyer power ,[object Object],[object Object]

Thank you for your attention Any questions ?

Anheuserbusch And Harbin Case Study 1205884199971242 4

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