Raas Dandiya 2011 A Taaza Tv Event

1. RAAS
DANDIYA
2011

2. KOLKATA’S
BIGGEST
EVENT
IN
NETAJI
INDOOR
STADIUM
People’s Verdict- Super Duper HIT

3. Maha Aarti
by 108
Ladies.

4. The King of Dandiya, The Don of the DJ,
Keyur & Nayan Mehta DJ Akash

5. A 30 member troupe with 10 drummers

6. For
the
First
Time
LED Screen of 20x7.5 ft was put up
on Stage

7. Traditional Dandiya
ruled at
Netaji Indoor
Stadium

8. Awards to the Champion
of Champions in the
Competitions

9. 360 Degree Publicity has
Resulted in Grand Success of
Event
All media were used to inform
people

10. Publicity in Half page advertisement in T2
The for 4 days (1st, 3rd, 4th & 5th
Telegraph October) along with writeups

11. Publicity in The Telegraph
Articles got published in The
Telegraph

12. Publicity in Sanmarg
Half page advertisements were published in
Sanmarg for 5 consecutive days (1st, 2nd, 3rd, 4th
& 5th October). Article was published on 4th
October.

13. Publicity on Radio One
 10 slots of 15 minutes each from 27th September to inform radio listeners about the great
event.
 Time slots were 8.55 am,10.55 am,12.55 pm, 1.55pm, 2.55 pm,4.55 pm,6.55 pm,8.55
pm, 9.55pm, 10.55 pm.
 The script for radio was “Dollar Presents Raas Dandiya an event by Taaza TV powered by
Emami at Netaji Indoor Stadium from 3rd to 5th October. Nachiye, Jhumiye aur Taraq uthiye
ek anokha tees sadasya ke dandiya troue by Dandiya King, Keyur & Nain Mehta Ke saath
aur saath mein pure duniya mein mahsoor DJ Akash ke saath sari raat. Passes ke liye sms
kare dandiya aur bhej dijiye 56006006. I repeat 56006006. Is event ka radio partner hai
94.3Radio One.”
 Contests were also played on Radio One.

14. Publicity on Taaza TV
 20 spots of 45 secs daily from 20th of
September till 5th October
 50 bugs daily from 20th of September.
 Regular News Coverge
 LIVE Telecast of the entire event
Apka apna channel

15. Publicity on Siti Cable
 20 spots of 45 secs daily from 20th of
September
 50 bugs and astons daily from 20th of
September till 5 October.

16. Social Media Publicity
 SMS Blast.
 Publicity on Facebook for 1 month
 Publicity on the website of Taaza TV
 Live Webcasting of the entire event

17. Thanks to
All for Your
Kind
Support