Riding the Big Data wave and listening to the Voice of the Citizen
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Presentation to the Future Social Government Australia conference 24-26 September 2012 Canberra. This presentation explores how to leverage Big Data for public sector organisations.
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Riding the Big Data wave and listening to the Voice of the Citizen
- 1. Future Social Government Australia Canberra Mon 24 September 2012 Riding the Big Data Wave and listening to the Voice of the Citizen Darren Sharp Senior Consultant Resonate Solutions +61 (0)419 314 655 Twitter:@dasharp
- 2. Resonate Solutions • Managed online communities • Closed-loop feedback programs – NPS • Social Media Monitoring & Analysis • Social Media Strategy
- 8. Managing the flood of Big Data in Digital Marketing http://bit.ly/MsB5MW
- 9. How much data is created every minute? • 2 million Google queries • 684,478 pieces of content shared by Facebook users • 100,000 tweets • 27,778 Tumblr blog posts • 3,600 Instagram photos • Over 200 million emails • 571 new websites created http://on.mash.to/MsAYRk
- 10. The Feedback Economy Big data, continuous optimization, and replacing everything with data pave the way for something far larger, and far more important, than simple business efficiency. They usher in a new era for humanity, with all its warts and glory. They herald the arrival of the feedback economy. Alistair Croll, The Feedback Economy O’Reilly Media 2012
- 11. The Big Data Supply Chain Alistair Croll, The Feedback Economy O’Reilly Media 2012
- 12. Web 3.0 – Filtering Social Streams Nova Spivack • Social streams are quickly becoming key drivers for how content on the Web is found. • But how are things found in social streams? It turns out existing search engines, like Google, are not well- suited for searching the stream. • The ability to filter the stream for just those subsets of messages you actually care about is going to be absolutely essential in coming years. http://www.novaspivack.com/uncategorized/keeping-up-with-the-stream
- 13. How to ride the wave of citizen data? Online Communities Facebook Contact Centre Surveys Forums Blogs Twitter Emails
- 14. Resonate Customer insight & action platform – across all customer feedback… Customer Experience Monitor Collect Act Discover Improve email twitter blogs Customer Data NPS comments structured forum unstructured COMPLAINTS identity surveys voting facebook Anon. contact centre transcript voice to text Enterprise Data
- 15. Qual + Quant = Value What is being said… In what context…
- 16. Insight & Action Cycle Listen Improve Act Discover
- 20. SwiftRiver’s Goals • SwiftRiver empowers non-profits, NGOs, governments, who wish to speed up the processing of data during emergency events. • It enables the filtering and verification of real-time data from channels like Twitter, SMS, Email and RSS feeds. http://ushahidi.com/products/swiftriver-platform/
- 23. Data for the public good To create public good from public goods — the public sector data that governments collect, the private sector data that is being collected and the social data that we generate ourselves — we will need to collectively forge new compacts that honour existing laws and visionary agreements that enable the new data science to put the data to work. Alex Howard, O’Reilly Media 2012
- 24. Thanks! Darren Sharp Senior Consultant darren.sharp@resonatesolutions.com.au +61 (0)419 314 655 Twitter:@dasharp www.resonatesolutions.com.au Conversations. Communities. Collaboration.