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ONLINE MARKETING
CAN GROW YOUR LOCAL BUSINESS?
STILL WONDERING IF
HERE ARE
SOME FACTS
YOU SHOULD KNOW…
91% of Internet Users Own a
PC/Laptop
80% of Internet Users Own a
Smartphone
47% of Internet Users Own a
Tablet
Internet Usage Is Everywhere
User-Friendly
It must load quickly and be
easy to navigate to keep
visitors longer
Calls-to-Action
Call-to-action should be on
every page and your contact
information should be
clearly visible
Optimized for
Search Engines
It should be SEO-friendly
with all of the key SEO
components built-in
Valuable Content
It should contain engaging,
helpful content for your
customers and website
visitors
Your Website Is A Top Priority
46% of people say they determine the credibility of a company based on their website
80% 20%
20% of Consumers
Use Other Sources to Find Local
Products, Services, and Businesses
80% of Consumers
Use Search Engines to Find Local Products,
Services, and Businesses
Local Consumers Are Going
Online
Local Directory
Listings
Claim & Optimize for
Higher Rankings
Content
Valuable Targeted, SEO
Content to Generate
More Traffic
Social Media
Engage & Post
Consistently
On-Site & Off-Site SEO
Generate More Traffic
Organically
Keywords
Research & Implement
Important Keyword Terms
Local SEO Is KEY
86% of people skip
TV commercials
44% of direct mail
is never opened
BUT There Are..
11 BILLION
Here’s Something To Think About…
Google searches each month
The World Is
SOCIAL
• 72% of all internet users are
now active on social media
• 71% of users access social
media from a mobile device
• 51% say social opinions
influence their purchase
decisions
• 3 in 5 small businesses say
they’ve gained new customers
by using social media
Especially On Facebook…
✓ Over 1.39 billion monthly active users
worldwide
✓ 890 million people log onto Facebook
daily
✓ Facebook accounts for 15.8% of total
time spent on the Internet
✓ 70% of small businesses have acquired
customers through Facebook
88% Trust Online Reviews as Much as Personal Recommendations
Your Online Reputation
MATTERS
90% of Consumers Say Online Reviews Impact Their Buying Decisions
A One-Star Increase In Yelp Rating Leads To A 5-9% Increase In Revenue
80% Have Decided Against a Business Due to Negative Reviews
9 out of 10 mobile searches
lead to action such as a phone
call or store visit;
70% of them lead to action
within one hour
On average, people have 26
apps installed on their
phones;
40% of them interact with the
app immediately after a
notification
Text coupons are redeemed 10
times MORE than traditional
coupon offers;
64% of consumers have made a
purchase as a result of receiving
a text message
Mobile-Ready
Website
Mobile
Apps
Text
Marketing
Mobile Usage Is HOT
86%
Conversions
Videos on landing
pages increase
conversions by 86%
75%
Traffic Boost
75% Of Users Visit The
Marketer’s Website
After Viewing A Video
88%
Retention
The average user spends
88% more time on a
website with video
50%
Popular
50% of users watch
business related videos
on YouTube once a week
It is predicted that 79% of all internet traffic will be video by 2018
Videos Are Taking Over The
Web
•YouTube has more than 1 billion users
•Users spend more than 4 billion hours
watching videos each month
•300 hours of video are uploaded to YouTube
every minute
•Half of YouTube views are on mobile devices
As A Matter Of Fact…
Converts
66% of consumers have
made a purchase online
as a result of an e-mail
marketing message
Profitable
67% of marketers say
email is key for attracting
prospects and increasing
their marketing ROI
Versatile
Top 3 uses of email are
newsletters, promotional
content, and welcome
series emails
Great ROI
Email Marketing typically
returns $44 for every $1
spent
Popular
72% of US Online adults
send or receive personal
emails via smartphone at
least weekly
Follow-Up With Email
Social
You need to be “social” with
your existing and potential
customers online
Website
You need a professional,
up-to-date website to attract and
convert more customers
Content
You need top-quality, valuable
content posted on various online
platforms to capture leads
Digital
Digital Marketing is Here to Stay
Mobile-Ready
You need to utilize the power of
mobile marketing to reach more
of your target audience
Every Company’s Situation Is Unique
But Don’t Delay…
TAKE ACTION And Started Building A Profitable Online Strategy!
DESIGNPLAN BUILD
REVIEW
DRIVE
EVALUATE
Where Do You Start?
TEST
READY TO GROW YOUR ONLINE PRESENCE?
Contact Us Today!
Thank You For Viewing!
Joe Wroble
(219) 292-4373
joewroble@gmail.com

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Can Online Marketing Grow Your Local Business?

  • 1. ONLINE MARKETING CAN GROW YOUR LOCAL BUSINESS? STILL WONDERING IF
  • 2. HERE ARE SOME FACTS YOU SHOULD KNOW…
  • 3. 91% of Internet Users Own a PC/Laptop 80% of Internet Users Own a Smartphone 47% of Internet Users Own a Tablet Internet Usage Is Everywhere
  • 4. User-Friendly It must load quickly and be easy to navigate to keep visitors longer Calls-to-Action Call-to-action should be on every page and your contact information should be clearly visible Optimized for Search Engines It should be SEO-friendly with all of the key SEO components built-in Valuable Content It should contain engaging, helpful content for your customers and website visitors Your Website Is A Top Priority 46% of people say they determine the credibility of a company based on their website
  • 5. 80% 20% 20% of Consumers Use Other Sources to Find Local Products, Services, and Businesses 80% of Consumers Use Search Engines to Find Local Products, Services, and Businesses Local Consumers Are Going Online
  • 6. Local Directory Listings Claim & Optimize for Higher Rankings Content Valuable Targeted, SEO Content to Generate More Traffic Social Media Engage & Post Consistently On-Site & Off-Site SEO Generate More Traffic Organically Keywords Research & Implement Important Keyword Terms Local SEO Is KEY
  • 7. 86% of people skip TV commercials 44% of direct mail is never opened BUT There Are.. 11 BILLION Here’s Something To Think About… Google searches each month
  • 8. The World Is SOCIAL • 72% of all internet users are now active on social media • 71% of users access social media from a mobile device • 51% say social opinions influence their purchase decisions • 3 in 5 small businesses say they’ve gained new customers by using social media
  • 9. Especially On Facebook… ✓ Over 1.39 billion monthly active users worldwide ✓ 890 million people log onto Facebook daily ✓ Facebook accounts for 15.8% of total time spent on the Internet ✓ 70% of small businesses have acquired customers through Facebook
  • 10. 88% Trust Online Reviews as Much as Personal Recommendations Your Online Reputation MATTERS 90% of Consumers Say Online Reviews Impact Their Buying Decisions A One-Star Increase In Yelp Rating Leads To A 5-9% Increase In Revenue 80% Have Decided Against a Business Due to Negative Reviews
  • 11. 9 out of 10 mobile searches lead to action such as a phone call or store visit; 70% of them lead to action within one hour On average, people have 26 apps installed on their phones; 40% of them interact with the app immediately after a notification Text coupons are redeemed 10 times MORE than traditional coupon offers; 64% of consumers have made a purchase as a result of receiving a text message Mobile-Ready Website Mobile Apps Text Marketing Mobile Usage Is HOT
  • 12. 86% Conversions Videos on landing pages increase conversions by 86% 75% Traffic Boost 75% Of Users Visit The Marketer’s Website After Viewing A Video 88% Retention The average user spends 88% more time on a website with video 50% Popular 50% of users watch business related videos on YouTube once a week It is predicted that 79% of all internet traffic will be video by 2018 Videos Are Taking Over The Web
  • 13. •YouTube has more than 1 billion users •Users spend more than 4 billion hours watching videos each month •300 hours of video are uploaded to YouTube every minute •Half of YouTube views are on mobile devices As A Matter Of Fact…
  • 14. Converts 66% of consumers have made a purchase online as a result of an e-mail marketing message Profitable 67% of marketers say email is key for attracting prospects and increasing their marketing ROI Versatile Top 3 uses of email are newsletters, promotional content, and welcome series emails Great ROI Email Marketing typically returns $44 for every $1 spent Popular 72% of US Online adults send or receive personal emails via smartphone at least weekly Follow-Up With Email
  • 15. Social You need to be “social” with your existing and potential customers online Website You need a professional, up-to-date website to attract and convert more customers Content You need top-quality, valuable content posted on various online platforms to capture leads Digital Digital Marketing is Here to Stay Mobile-Ready You need to utilize the power of mobile marketing to reach more of your target audience
  • 16. Every Company’s Situation Is Unique But Don’t Delay… TAKE ACTION And Started Building A Profitable Online Strategy! DESIGNPLAN BUILD REVIEW DRIVE EVALUATE Where Do You Start? TEST
  • 17. READY TO GROW YOUR ONLINE PRESENCE? Contact Us Today! Thank You For Viewing! Joe Wroble (219) 292-4373 joewroble@gmail.com