Absolutely must have Internet Marketing changes including Search Engine Optimization, (SEO), Semantic Search optimization for Google, Social Media Marketing, Video marketing and segmented behavior triggered email.

1. Critical Internet
Marketing Updates
Search-Optimization.com
Established 1994
Social Media Marketing
Search Engine Optimization
Video Marketing
Lead Nurturing
Segmented Email
Changes for the New YearChanges for the New Year

2. Internet Marketing
Critical New Internet Marketing Changes
• Search Engine Optimization (SEO)
• Semantic Search
• Schema Markup
• Social Media Marketing
• Google+ is Critical
• Google Authorship
• Website Design and Re-design
• Responsive design for mobile devices
• Simpler User Interface with photo slide shows
The Internet has changed. Update your Internet MarketingThe Internet has changed. Update your Internet Marketing

3. Semantic Search
Google has announced a transition to semantic search.
“Semantic search seeks to improve search accuracy by
understanding searcher intent and the contextual meaning of
terms.” Wikipedia
Semantic Search Best Practices
• Optimize For User Intent
• Align Your SEO Campaign With Your Social Media
Campaign
• Ensure You Leverage Google+ Appropriately & Fully
• Mark Up Your Pages With The Appropriate Semantic Markup
• Use Standard SEO Techniques
Semantic Search Has Changed Internet MarketingSemantic Search Has Changed Internet Marketing

4. Schema Markup
Named Entities and Structured Data
• Use of Schema and Structured Data will inform search
engines of the meanings of the words you are using.
•Google says the whole sentence, conversation or
meaning is taken into account.
•Context and relationships to other pages, websites and
social media are now relevant to search results.
• Use Named Entities
• A named entity is a phrase that clearly identifies one item
from a set of other items that have similar attributes.
•Named Entities include first and last names, geographic
locations, ages, addresses, phone numbers, companies and
addresses.
Search engines including Bing, Google, and Yandex use
Schemas to improve the display of search results.
Search engines including Bing, Google, and Yandex use
Schemas to improve the display of search results.

5. Google Authorship creates verified connections between
content on the web and the creators of the content.
Google Authorship creates verified connections between
content on the web and the creators of the content.
• When you identify yourself as an “Author” Google gives you
authority and treats you in special ways.
• You are even featured in search results, including your picture.

6. Google Authorship
Google Authorship is a way to connect content to an
established authority on the topic.
•Author Rank
• Reduces chances of a Google Penalty
•Increases clicks by as much as 150%
• Authorship
• Google+ Profile is Required
• Create content and link to the Google+ profile
• Fill out Google+ Profile author’s background, websites and
blogs properly
• Include a photograph that uses a clear headshot
Google has stated that Google Authorship influences ranking.Google has stated that Google Authorship influences ranking.

7. Mobile Websites
Over fifty percent of website visitors are on a Mobile device.
• Websites without responsive design have a 96% abandonment
• Responsive design increases visitors by as much as 150%
A Rich Mobile Experience increases page views and
promotes repeat visits on a Mobile Device.
A Rich Mobile Experience increases page views and
promotes repeat visits on a Mobile Device.

8. Online Synergy
Strategic Internet Marketing Teams for Business
• Search engine optimization (SEO)
• Social Media Marketing
• Website design/re-design
• Keyword research
• Website usability analysis
• Web analytics
• Pay-Per-Click (PPC) management
• Segmented Email marketing
• APP Creation and Promotion
• Banner advertising
Get More Qualified Visitors to Your Website - Cost Effectively Get More Qualified Visitors to Your Website - Cost Effectively

9. Internet Marketing
Seven Team Members
• SEO Professional
• Web Designer proficient in HTML, Flash, Dreamweaver,
Photoshop, and XHTM or PHP Development
• Content Writer
• Editor and Proof reader – Insures quality content
• Project Management – Keeps everything on target
• Senior Level SEO Strategy – The right direction
• Email Expert knowledgeable in segmented behavior triggered
email and a white label email service provider

10. Online Marketing Value
Benefits from the service of a dedicated
Internet marketing team.
 Create rapid market growth
 Large, multifaceted online campaigns
 Highest ROI using an online presence
 Aggressive online marketing
 Rapid market value increase
What are New Customers worth to your company? What are New Customers worth to your company?

11. Social Media Marketing
Marketing today goes way beyond the Website
•Social media marketing now generates more traffic
than Google!
•Create social media campaigns that will generate
targeted, engaged visitors to your site and business.
•65% of buyers use social media in their research &
vendor selection according to Genius.com.
Social Media is no longer an option. It is a requirement. Social Media is no longer an option. It is a requirement.

12. Social Media Marketing
Metrics to Watch
•The number of fans, G+s and shares.
• How much traffic social media drives to the
website.
•Social mentions across platforms.
•The partner’s Klout scores.
.
Determine the measurements of success. Determine the measurements of success.

13. Segmented Email
Segmented emails get 50% more clicks.
MarketingSherpa
A 28% lower unsubscribe Rate.
A 24% increase in sales leads and revenue.
Lyris Inc.
Email keeps the conversation going.Email keeps the conversation going.

14. Behavior Triggered Email
Triggered behavioral emails instantly increase
revenues.
A triggered email is one that is generated based on
a change or event in customer behavior or profile
thus enabling messages that are relevant, timely
and personalized.
They are a way to have a more meaningful personal
engagement.
Email keeps the conversation going.Email keeps the conversation going.

15. Behavior Triggered Email
Email keeps the conversation going.Email keeps the conversation going.

16. Email Lead Nurturing
Behavioral triggers include free consultations, event
sign ups, video viewing and email sign up.
More personal triggers include birthdays, holidays
and interests.
Lead Nurturing emails get 4-10 times the results.
Silver Pop – DemandGen Report
Lead nurturing increases revenue and optimizes resources.Lead nurturing increases revenue and optimizes resources.

17. Lead Nurturing
Only 25% of leads are legitimate and should go to
sales.
Source: Gleanster Research
Nurtured leads have 9% higher average deal size
and 23% shorter sales cycle.
Market2Lead
Lead nurturing increases revenue and optimizes resources.Lead nurturing increases revenue and optimizes resources.

18. Video Marketing
News Style Video Production
Video promotion is over 6 times more effective than print and
online - b2bmarketing
Video promotion is over 6 times more effective than print and
online - b2bmarketing

19. Video Marketing
• Watching online videos is now a mainstream activity. 78% of
people watch at least once a week and 55% watch everyday,
• 80% of Internet users recall watching a video ad on a website
they visited in the past 30 days; 46% took some action after
viewing the ad (Online Publishers Association)
• Video search results have a 41% better click through rate than its
text counterpart
• 90% of online shoppers found video helpful in making purchase
decisions (Video Brewery)
Video STATS for 2013.Video STATS for 2013.

20. Video Marketing
• Forbes indicates, 65% of senior executives have visited a
company’s website after watching a video
• A study by Comscore found that professionally produced video
optimized for eCommerce outperforms user-generated video
(UGC video) by 30%, delivering a 24.7% lift as compared with an
18.7% lift for the UGC video.
• 4 in 10 shoppers visited a store online or in-person as a direct
result of watching a video ReelSEO
• Online video accounts for 50% of all mobile traffic and up to 69%
of traffic on certain networks Bytemobile Mobile Analytics Reports
Search-Optimization.com – Twenty years of online video.Search-Optimization.com – Twenty years of online video.

21. Social Media
Photography Marketing

22. Contact
Gerry Grant (760) 893-6422
gerryh2h@gmail.com
Call us. We are ready when you are.Call us. We are ready when you are.