Citrix Event "From Data Centre to Delivery Centre" at Kensington Roof Gardens on 11th August 2009. 10:00-10:30 Citrix Executive Overview

1. Executive Overview
Fraser Kyne
Citrix Systems

2. 200,000 customers worldwide
100M users each day
75% of internet users
100M online
collaboration sessions
5,000 business partners

3. MAINFRAME
MAINFRAME
COMPUTING ERA
COMPUTING ERA
Capabilities
r
p ut e
o m
n a lC
o
P ers
1950 Mainframe Era 1980 Personal Computing

4. DISTRIBUTED
DISTRIBUTED
PC
Enterprise
COMPUTING ERA
COMPUTING ERA
.0
Web 1
1990 Distributed Computing

5. b 2.0
We
2002 2015

6. ON-DEMAND
ON-
ON-DEMAND
Desktop Mgmt
SERVICES ERA
SERVICES ERA
App Virtualization
Desktop Apps
Desktop Virtualization
Desktop OS
Client Virtualization
Client Hardware
Systems Mgmt
Enterprise Apps
Middleware and DB
Security
Network
Network Virtualization
Server OS
Server Virtualization
Server Hardware
Storage Virtualization
Storage

8. “Consumerization will be
the single biggest trend
affecting corporate IT
over the next 10 years.”

9. Simple.

10. Storage Servers Network Apps
1 image x 1M users
$0.15/GB/mo 1 admin/20,000 $10/Mb x 4 upgrades/yr
vs. vs. vs. vs.
1,000 apps x 5
$4.00/GB/mo 1 admin/100 $500/Mb versions x upgrades

11. Minimize desktop Maximize the use Replicate cloud
mgmt & corporate- of public networks economics &
owned devices flexibility
Employees Delivery
SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101
Network

12. Focus of IT Shifts to Delivery
Receivers Repeaters Gateways Controllers
Employees Delivery
SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101
Network

13. Delivery
000110110011110101011100011010110011010101SaaS000110110011110100110100101011100011010110011010101
SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 Consumers
Network

14. 1

15. One copy of each app
One desktop OS image
One image of each workload
One password & identity
One instance of data
One user experience

16. Build once.
Leverage
infinitely.

17. Bechtel Case Study Video