Presentations from the Citrix Delivery Center events on 5th November at Chalfont and 26th November in Manchester.

1. Citrix
Citri XenDesktop 4
The virtual desktop revolution is here… for everyone

4. Smartphones
“C i ti ill b
“Consumerization will be
Home PCs
g gg
the single biggest trend
Laptops & Netbooks
affecting corporate IT
over the next 10 years.”
th t 10 ”

11. Tightly Co pled
Tightl Coupled & Traditional Management
Centralized single
C
Locally Installed Tools & Processes
instance images
User User
1. Procure Profile Retire
8.
Profile
2. Image Apps 7. Back-up
Back-
pp
Apps
Desktop OS 3. Secure 6. Maintain
Desktop OS
Client
4. Deploy 5. Monitor

12. Virtualized &
Isolated Desktop
Components
User
User User Profile
Profile
Apps
pp
Apps
Desktop OS
Desktop OS
Client
Client

13. Virtualized &
Isolated End-point
Components
Local or Hosted
User
User Profile
Profile
On-demand
assembly & Apps
pp
Apps
delivery
Desktop OS
Desktop OS
Client

14. On 6th October Citrix announced XenDesktop 4
• Designed, priced and licensed for enterprise-wide desktop
virtualisation.
i t li ti
• 4 key things to understand:
1. XenDesktop 4 includes complete XenApp functionality and is no longer
restricted to delivering applications to a virtual desktop.
2.
2 XenDesktop 4 also includes enhancements to HDX for the best possible
high-definition user experience
3. XenDesktop 4 is priced and licensed on a per user or device basis for
enterprise-wide
enterprise wide adoption
4. Simple and compelling for customers to trade-up existing XenApp licenses
to XenDesktop 4

15. Citrix XenDesktop 4
FlexCast™ d li
Fl C t™ delivery t h l
technology
– right desktop for all desktop user profiles
FlexCast™ delivery technology
Mobile Task
USER TYPES
users workers
k
Local Virtual apps to Hosted
Local Hosted Hosted
VM‐based installed VM‐based
Streamed Blade PC shared
Desktops desktops Desktops
desktops desktops desktops
(Offline) (VDI)

16. Best Desktop for
Every User
Local Virtual apps Local Hosted Hosted Hosted
VM-
VM-based Installed Streamed Blade PC VM-
VM-based shared
desktops desktops desktops desktops desktops Desktops
(Offline) (VDI)
MOBILE USER GUEST USER OFFICE USER ADVANCED OFFICE USER TASK WORKER
USER
No servers No servers No servers 1 user per 60-120 users 300-500 users
blade PC per server per server
Online/Offline Online/Offline Online Online Online Online
Centralized Centralized Centralized Centralized Centralized Centralized
Mgmt & Apps mgmt Mgmt & Mgmt & Mgmt & Mgmt &
Security Security Security Security Security
Laptop
p p Laptop
p p Diskless PC, , PC, Thin
, PC, Thin
, PC, Thin
,
Thin client client, Mac, client, Mac, client, Mac,
Notebook Notebook Notebook

17. By 2013
2013……………..
-G
Gartner

18. • A device, anytime, anywhere
Any d i ti h
• HDX™ user experience
XenDesktop 4 • FlexCast™ delivery technology
• On demand apps by XenApp™
On-demand
• Open architecture

19. Any device,
y , • Universal client for IT service delivery
y
anytime, • Works on PCs, Macs, laptops,
anywhere netbooks,
netbooks thin clients & smartphones
clients,
• Simple, fast, self-service install

20. • Rich multimedia
• Real-time collaboration
• USB plug-n-play
plug n play
user • 3D graphics applications
i
experience • Best network performance
• Branch office optimization
90% less bandwidth

22. Citrix HDX Technology
Leverages the Entire Delivery System
3 2 1
HDX at the HDX on the HDX in the
Device Network Data Center
SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101

23. New XenDesktop 4 HDX enhancements
Flash multimedia and applications
3D Graphics – CAD/CAM GIS
CAD/CAM,
Webcams and VoIP
Branch office WAN optimization

24. HDX MediaStream with Adaptive Orchestration
Fallback:
If possible,
Server-side rendering in the
Render on the endpoint device
datacenter
2
Optimize using
Inspect
HDX Broadcast
Network
3
Inspect 1
Endpoint
Inspect
Server

25. HDX MediaStream for Flash
Looks great, Less bandwidth
Citrix XenDesktop
VMware View

26. HDX RealTime
• Webcam support
• Enhanced audio quality for VoIP

27. HDX Plug-n-Play
Plug n Play
• Advanced multi-monitor configurations
multi monitor
• Dictation devices
• Specialized keyboards

28. Desktop Virtualization for High end Graphics Users
High-end
HDX 3D for Professional Graphics
• Power users can now benefit from
desktop virtualization
• Only solution that addresses remote
workers on the WAN
• 10X better performance on the LAN
compared to PCoIP

29. Any user Any type of
any device virtual desktop
One centrally managed solution

30. FlexCast
FlexCast™ delivery technology – Future Capability
Local VM-based desktops (Offline)
USER PROFILE
APPS USER PROFILE
OS
Synchronization APPS
My Life
y f My Work
y
OS
XenClient™
XenClient™
• Bare metal performance • Secure partitioned
• Multiple concurrent VMs • Online & Offline access

31. • Any hypervisor
• Any storage p
y g platform
Open
Open
Architecture • Any endpoint device
• Integrates with
Microsoft infrastructure

32. Virtual Desktop Infrastructure – Open Architecture
Hosted on Hosted on Hosted on
Hyper-V XenServer ESX, vSphere

33. XenDesktop 4
p
Packaged and priced for enterprise-wide adoption
VDI Edition Enterprise Edition Platinum Edition
$95 $225
$ $350
$
user or device user or device user or device
Scalable VDI-only Enterprise-class Comprehensive desktop
implementations desktop virtualization with virtualization solution with
with HDX™ technology on demand apps by XenApp™
on-demand advanced management
and FlexCast™ delivery technology and security

34. Trade-up to XenDesktop 4 - the time is now
p p
Rewarding our loyal customers
• Add desktop virtualization to proven XenApp
implementations
• Implement desktop virtualiation at own pace
• Continue using XenApp
• Save up to 80%
230K C t
Customers

35. Trade up
Trade-up Offer for Customers with SA
Available until June 30, 2010
• 100% trade-up of XenApp licenses
• Get 2 for 1
•SSave up to 80%
t
• < 100% of trade-up XenApp licenses
• Get 1 for 1
• Save up to 70%
Repurpose Subscription Advantage budget
p p p g g

36. Calculate your savings
www.citrix.com/tucalculator

37. The Best Solution, The Best Value
• Single solution, ultimate flexibility
• B t solution f all d kt needs
Best l ti for ll desktop d
p
• Best user experience
• Proven application delivery and
desktop management expertise

39. Customer
C stomer References

40. Alameda County Medical Center
XenDesktop helps IT achieve more with existing staff
The healthcare safety net for Alameda County, California, with six campuses and approximately
y y p pp y
2,700 employees
• Challenge: Needed a solution for easily building and delivering customized desktops with a
consistent user experience both on and off campus
• Solution: Used XenDesktop to deliver tailored virtual desktops to users on any device and
provide policy-based control, to reduce IT’s workload.
• Results:.
• Greater
G t IT efficiency with automated processes
ffi i ith t t d
• Enhanced security with policy-based controls over user actions
• Consistent desktop experience for roaming clinicians
• Delivery of “problem” applications as part of the desktop
“Overall, Citrix enables us to accomplish more with the staff we have. In fact, without the centralized
management capabilities of XenDesktop and XenApp, I would need twice as many people.”
-D
Dave BBennett, Director of Technical S
tt Di t f T h i l Support
t

41. District School Board of Collier County
XenDesktop reduces desktop management costs by 50%
Located in southwest Florida, the District School Board of Collier County serves 44,000 students in
50 schools
• Challenge: As distributed PC desktops and laptops jumped from 15,000 to 25,000 without an
increase in IT staff, the District School Board of Collier County needed a new approach to
desktop administration.
administration
• Solution: XenDesktop delivered 9,000 thin clients with streamed desktops, with another 8,000
due for rollout. 2,400 HP notebooks in mobile labs with hosted virtual desktop.
• Results:
• Cuts desktop management time in half
• Delivers hosted virtual desktops 80 percent faster
• Enhances the user experience with instant desktop availability and fast multimedia performance
• Extends useful life of devices from three to five years
“We set our sights on technologies that would enable us to centrally manage and deliver desktop
images.
images We evaluated a number of virtual desktop and desktop streaming solutions and found Citrix
XenDesktop with provisioning services was the best.”
- Tom Petry, Director of Technology

42. Emory Healthcare
IT is more innovative efficient and cost-effective with XenDesktop
Emory Healthcare is the clinical arm of the Robert W Woodruff Health Sciences Center at Emory
W.
University in Atlanta, Georgia. It is the largest health system in the state.
• Challenge: Emory needed to make IT more innovative and efficient to support evolving patient
care needs Key goals were cutting the cost of desktop delivery by 50 percent and further
needs.
streamlining information delivery to mobile clinicians.
• Solution: XenDesktop to delivered a centrally managed virtual desktop to power users with full
personalization and functionality, accessible from any location Desktop streaming was used to
functionality location.
deliver its picture archiving and communications system (PACS) to workstations.
• Results:
• One IT employee can oversee maintenance of 350 desktops
• Familiar desktop experience for users on any device
• Centralized streaming of PACS application vs. local deployment
• Enhanced patient care through on-demand desktop delivery to clinicians

43. First Flight Federal Credit Union
g
XenDesktop helps cut IT expenses while company grows rapidly
First Flight Federal Credit Union is one of the top five fastest-growing credit unions in North
Carolina, serving about 38,000 members
• Challenge: First Flight’s existing PC desktop infrastructure was creating a roadblock to growth.
The company sought a simple and secure mobility solution for certain employees who used
dedicated PCs to run specialized software
software.
• Solution: XenDesktop streams standard Windows® XP and Windows Vista® desktops to HP
thin-client devices, and specialized desktops such as a wire transfer solution to dedicated PCs.
• Results:
• Cut IT expenses by up to 6 percent while company grew 50 percent over three years
• IT team of three supports 13 locations and 100 staff
• Provides high level of security for financial data
• Supports use of thin clients for cost savings and reduced administration
“Citrix desktop provisioning is the most remarkable technology. It makes virtual desktops so easy
to use – I can t believe it works as well as it does.”
can’t does
- Todd Erickson, Senior VP and Chief Operating Officer

44. Leicestershire Constabulary
XenDesktop delivers a 30% productivity boost
Leicestershire Constabulary provides policing service to the people of Leicester, Leicestershire and
Rutland in the UK.
• Challenge: Due to the need to travel to an office to complete paperwork, officers experienced a
drain on productivity and delays in reporting crimes and spotting links between cases. This also
reduced the time they spent in the community
community.
• Solution: XenDesktop delivered hosted virtual desktops over 3G wireless connectivity to
Panasonic CF19 ToughBook laptops installed in patrol cars across the region. 100 patrol cars
were outfitted with 200 more planned
outfitted, planned..
• Results:
• Boosts productivity by 30%
• Increases community visibility of officers
• Expedites information processing to spot links in multiple cases
• Consistent performance over GPRS provides satisfying user experience
“Mobile desktop access with XenDesktop not only enhances the way we work but is set to ensure
Mobile work,
we are focused on the most important part of our job… protecting the citizens.”
- James Pearce, Information Systems Analyst

45. Netherlands Ministry of Defence
XenDesktop single instance management simplifies desktop admin.
The Ministry of Defence of the Netherlands consists of four operational commands. IT support for
the ministry and governmental chain partners is internally handled by a single service organization.
• Challenge: The Ministry of Defence has created a standard centralized desktop based on
Windows® XP running hundreds of applications but external agencies required expensive
network upgrades to achieve reasonable user experience
experience.
• Solution: XenDesktop initially delivered the Defence Windows XP desktop, based on one
golden image, to about 100 employees a external partner agency. The partner then decided to
migrate all 3 000 desktops in 11 locations to XenDesktop using thin clients
3,000 clients.
• Results:
• High user satisfaction
• Streamlined IT operations with desktop provisioning
• High performance over existing bandwidth capability
• No disruption of users when performing upgrades and patches
“XenDesktop is a perfect fit for the demands of our customers: the look and feel on the desktop has
XenDesktop
not changed; there is no need to upgrade expensive network connections; and we are able to add
new applications by adjusting the golden image.”
- Danny de Vries, Application Delivery Specialist

46. Saxon State Office
Empower telecommuters with secure, high-performance desktops
The Saxon State Office for the Environment, Agriculture and Geology is located in Dresden Germany
Environment Dresden, Germany.
• Challenge: Identified a need to provide telecommuters with an improved work experience at home.
These employees were working offline with locally installed applications on their home PCs and had
to import data and documents later in the office via mobile data storage devices.
p g
• Solution: With XenDesktop™, telecommuters now receive access to their complete user
environment with all applications via the Internet from home. The Windows XP desktops run as
virtual machines on XenServer hosts.
• Results:.
• Optimizes productivity of telecommuters by delivering a complete desktop
• Centralizes and simplifies desktop management
• Minimizes storage requirements
• Protects data transmitted over the Internet
“The demands on our IT department are continuously increasing, but the number of personnel remains
p y g p
the same. With a platform like the Citrix Delivery Center, we are able to react very flexibly and quickly
without incurring significant additional work or expense”
- Bert Bohn, Consultant for Information and Communication Technology

47. Scottsdale Community College
XenDesktop helps save $250,000/year in PC hardware updates
Arizona’s Scottsdale Community College is a two-year institution with 800 staff and 11,000 students.
y g y
• Challenge: Constant spending for new hardware meant no funding was left for advanced
technology or educational software. Students either struggled to afford courseware and powerful
devices to run it, or had to come on campus to use a PC.
• Solution: SCC implemented a complete Citrix solution that delivers virtualized applications and
desktops via their MySCC Web portal. Citrix® XenDesktop™ delivers two specialized Windows®
XP desktops as a service: one for interior design and AutoCAD program students; the other for
Business Institute and general student use
use.
• Results:.
• Estimated $250,000 in annual savings on hardware updates
• Streamlined desktop management and delivery
• Cost savings for students, who no longer have to purchase courseware
• Greater job satisfaction and new skills for IT team vs. performing hardware maintenance
“… ( i ) XenDesktop means we only have to maintain one (application) version — and that
“ (using) X D kt l h t i t i ( li ti ) i d th t
administration is done in the datacenter instead of on the end devices.”.”
- Dustin Fennell, CIO Scottsdale Community College

48. Swisscom IT Services AG
XenDesktop cuts cost of providing desktops to external developers
Swisscom IT Services, a strategic subsidiary of Swisscom Switzerland, is not only responsible for
the i f
h information technology of i parent company, with nearly 20 000 employees, b also provides
i h l f its ih l 20,000 l but l id
outsourcing services for large Swiss corporations from all industries.
• Challenge: To give external programmers in Madrid and Munich access to internal resources,
Swisscom IT Services needed a solution that could avoid the high costs – including leased lines
lines,
support and daily replication of 2GB to 5GB of data -- and security issues of physical PCs.
• Solution: Swisscom IT Services combined Citrix Access Gateway™, for secure Web access,
which was already established in the company; and Citrix® XenDesktop™, Advanced Edition, for
XenDesktop ,
virtualized delivery of developer desktops.
• Results:.
• Avoids high cost of providing traditional desktops to external developers
• High performance comparable to physical PCs
• Safeguards intellectual property
• Flexibility to integrate new developers
“With Citrix XenDesktop we were able to fulfill user requirements: the developers confirmed that the
performance of the virtualized desktop is comparable to that of a locally installed desktop.”
- Patrick Kaeslin, Head of Front End Engineering

49. University of Texas Medical Branch
XenDesktop cuts IT costs and provides a rich user experience
The University of Texas Medical Branch (
y (UTMB) in Galveston is a healthcare complex with seven
) p
hospitals and a variety of specialized clinics, centers and institutes, including a medical school,
staffed by 13,000 employees
• Challenge: The organization wanted to implement thin clients to lower support costs and
hardware maintenance. H
h d i t However, it was iimportant t provide a consistent, rich experience on th
t t to id i t t i h i the
thin devices so users would not object to giving up their PCs.
• Solution: Hurricane Ike was the catalyst in UTMB’s adoption of XenDesktop. While offices were
closed,
closed PC users needed a complete Windows® desktop experience By quickly rolling out
experience.
XenDesktop, the IT team provided that experience to PC users during the hurricane’s aftermath.
• Results:.
• Reduces hardware and administrative costs of distributed PCs
• Slashes storage requirements for virtual desktops
• Provides a high-quality experience on thin devices
“XenDesktop came to our rescue for business continuity during the hurricane, and now it s
XenDesktop hurricane it’s
becoming a critical part of our desktop infrastructure.”
- Landon Winburn, Software Systems Specialist, University of Texas Medical Branch

50. Campbell Union High School District
Saves $250,000 per Year with Citrix XenDesktop
Campbell Union High School District is located in Silicon Valley, serving more than 7,600 students
p g y g
across seven campuses.
• Challenge: Campbell Union High School District first explored desktop virtualization as a way to
help bring down skyrocketing hardware and IT management costs.
• Solution: Desktop virtualization with Citrix XenDesktop gives Campbell Union the ability to
manage all desktops centrally in the datacenter. Applications are installed, upgraded and
patched once, then securely delivered over the network to any device, including PCs, Macs,
laptops,
laptops netbooks and thin clients.
clients
• Results:.
• Savings on one year’s replacement cycle of $250,000.
• Extending computer lifecycles by turning any old machine into a low-cost thin client
low cost client.
• Students have a rich, high-definition experience, even with older PCs and laptops.”
“Campbell Union is leading the way in demonstrating that virtual desktops can improve security,
simplify management and save hundreds of thousands of dollars all while improving student
dollars,
access to technology-based educational instruction. And when it comes to desktop virtualization,
no solution on the market is more proven than XenDesktop.”
- Charles Kanavel, director of technology

51. XenDesktop 4 Features and Editions
VDI Enterprise Platinum
Edition Edition Edition
HDX MediaStream
HDX RealTime
HDX Plug-n-Play
HDX™ User Experience
HDX Broadcast
HDX 3D
HDX IntelliCache
Hosted VM-based Desktops (VDI )
Hosted Blade PC Desktops
Hosted Shared Desktops
FlexCast™ Delivery Technology Local Streamed Desktops p
Virtual apps to Installed Desktops
Local VM-based Desktops (offline) * *
App Delivery (streamed/hosted)
On-Demand Apps by XenApp™
pp y pp
Self-Service Enterprise A St
S lf S i E t i App Store
Multiple endpoint platforms
Any Device, Anytime, Anywhere
Citrix Receiver
Any hypervisor
Open Architecture
Any storage
* - Planned functionality