1) ING Belgium implemented a customer data management solution to provide a single view of customer data across business units and ensure high quality and up-to-date customer master data. 2) The solution established common business rules and processes for inputting and updating customer data from any channel to maintain a single source of truth. 3) As ING Belgium transitioned to a direct banking model with fewer in-person interactions, it partnered with an external company to help verify customer identities and keep contact information up to date.