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Ensuring The Value Of Your Trusted Data Rob Karel Principal Analyst Forrester Research November 14, 2008
Agenda ,[object Object],[object Object],[object Object],[object Object]
What is “Trusted Data”? ,[object Object]
Master Data Management (MDM) defined ,[object Object],[object Object],[object Object],MDM is not a technology space; it is a business capability enabled through the integration of multiple technologies and business processes. Source: Forrester Research, Inc.
MDM emerges as a key technology initiative January 2008  “The State Of Enterprise Software Adoption: 2007 To 2008”
An MDM Ecosystem requires an effective delivery system – with DQ at its core April 2008  “How To Make MDM And SOA Better Together”
Consider the complete Information Supply Chain when assessing data quality May 2008  “Trends 2008: Master Data Management”
Use the MDM maturity model to gauge your readiness May 2008  “Trends 2008: Master Data Management”
Data governance is critical path to ensure success of your trusted data initiative ,[object Object]
Adopt an enterprise data governance framework that best matches your corporate culture September 2007  “Data Governance: What Works And What Doesn’t”
Agenda ,[object Object],[object Object],[object Object],[object Object]
Data quality and MDM initiatives offer compelling drivers Source: Upcoming “The ROI Of Master Data Management” Forrester report
Four categories of business drivers for trusted data May 2008  “Building The Business Case For Master Data Management”
Without a business case, MDM and DQ will deliver below expectations ,[object Object],[object Object],[object Object],[object Object]
Focus by building a Trusted Data Business Technology Value Plan May 2008  “Building The Business Case For Master Data Management”
"It took me three years and millions of dollars to recognize that data management is an enabler supporting the business, but [it] does not in and of itself reduce costs or deliver revenue."  VP of data management for large global technology firm  Welcome to the trusted data business case crossroads
Welcome to the trusted data business case crossroads Problem: There’s no funding without a business case. It’s too hard to build a top-down business case for the whole enterprise. Solution: Define your business case from the bottom up; start with an LOB or function-specific need and evolve to cross-enterprise deployment.
Agenda ,[object Object],[object Object],[object Object],[object Object]
Bottom-up valuation is the key to gaining momentum ,[object Object],[object Object],[object Object],[object Object],Scoping and prioritization based on business processes most critically affected by poor data quality is the key to defining your business case for trusted data.
Four questions for business stakeholders to identify target processes July 2008  “A Truism For Trusted Data: Think Big, Start Small”
When justifying trusted data, the squeaky wheel should get the grease  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Call Center cost savings calculation (Example) July 2008  “A Truism For Trusted Data: Think Big, Start Small”
Direct Marketing cost savings calculation (Example) July 2008  “A Truism For Trusted Data: Think Big, Start Small”
What to measure to ensure business confidence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies - Premier
Case Studies – Consumer Electronics Giant
Agenda ,[object Object],[object Object],[object Object],[object Object]
Confusion reigns supreme in the MDM marketplace ,[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object]
Selected Forrester research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Rob Karel - Ensuring The Value Of Your Trusted Data - Data Quality Summit 2008

  • 1.  
  • 2. Ensuring The Value Of Your Trusted Data Rob Karel Principal Analyst Forrester Research November 14, 2008
  • 3.
  • 4.
  • 5.
  • 6. MDM emerges as a key technology initiative January 2008 “The State Of Enterprise Software Adoption: 2007 To 2008”
  • 7. An MDM Ecosystem requires an effective delivery system – with DQ at its core April 2008 “How To Make MDM And SOA Better Together”
  • 8. Consider the complete Information Supply Chain when assessing data quality May 2008 “Trends 2008: Master Data Management”
  • 9. Use the MDM maturity model to gauge your readiness May 2008 “Trends 2008: Master Data Management”
  • 10.
  • 11. Adopt an enterprise data governance framework that best matches your corporate culture September 2007 “Data Governance: What Works And What Doesn’t”
  • 12.
  • 13. Data quality and MDM initiatives offer compelling drivers Source: Upcoming “The ROI Of Master Data Management” Forrester report
  • 14. Four categories of business drivers for trusted data May 2008 “Building The Business Case For Master Data Management”
  • 15.
  • 16. Focus by building a Trusted Data Business Technology Value Plan May 2008 “Building The Business Case For Master Data Management”
  • 17. "It took me three years and millions of dollars to recognize that data management is an enabler supporting the business, but [it] does not in and of itself reduce costs or deliver revenue." VP of data management for large global technology firm Welcome to the trusted data business case crossroads
  • 18. Welcome to the trusted data business case crossroads Problem: There’s no funding without a business case. It’s too hard to build a top-down business case for the whole enterprise. Solution: Define your business case from the bottom up; start with an LOB or function-specific need and evolve to cross-enterprise deployment.
  • 19.
  • 20.
  • 21. Four questions for business stakeholders to identify target processes July 2008 “A Truism For Trusted Data: Think Big, Start Small”
  • 22.
  • 23. Call Center cost savings calculation (Example) July 2008 “A Truism For Trusted Data: Think Big, Start Small”
  • 24. Direct Marketing cost savings calculation (Example) July 2008 “A Truism For Trusted Data: Think Big, Start Small”
  • 25.
  • 26. Case Studies - Premier
  • 27. Case Studies – Consumer Electronics Giant
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.