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PAY CELL SYSTEMS

   To Provide Alternative Payment
  Solutions in the Prepaid Wireless
               Industry
Retailer Market
•   59,543 Retail Wireless Businesses in the US.
•   146,294 Convenience Stores in the US.
•   Debit Card Companies
•   MLM Members (Vitel, ACN, Lightyear & Solavei)
•   ISO Distributors
Market
• Retailers
• Direct Consumers
Problem
• Businesses that fulfill payments for prepaid
  wireless customers are not equipped to
  accept payments by all available methods.
• Most businesses fulfill payments with cash,
  in-store.
• Existing airtime vendors do not provide
  businesses with additional payment fulfillment
  method.
Solutions
• Provide a system that gives retail businesses
  the ability to accept payments by phone,
  online, smart phone, e-check and text
  messaging.
Consumer Market
• Wireless market accounts for $178 billion in Revenues

• Prepaid wireless accounts for 29.2% of market.

• Prepaid wireless subscribers top 100 million in June of 2012 (1/3 of
  the entire market)

• 65% of all new service activations are with prepaid wireless.

• US Market Trends for Prepaid Wireless:
    – 70% China
    – 80% Latin America
    – 65% Europe
Problem
• Customers don’t understand how to pay for
  service.
• Many prepaid providers do not provide after
  hours customer service to fulfill payments
  requests.
• Jan-March Google Search Statistics
  – 21,291 clicks & 358,000 impressions.
Solutions
• Dedicated vanity payment phone numbers
  and abbreviated dialing codes.
  – Example Simple Mobile:
  – Dial Toll Free 855-6-SIMPLE
  – Dial **PAYSM from Any Cell phone
• Pay by E-Check
• Pay by Text Messaging
  – Text the word “PAY” to 8722228227
• Smart Phone Enabled Web Site
TEAM
•   C. Jibril Sulaiman II (CEO and Founder)

•   Serial Entrepreneur– Left college after 2 years to start my first business.

•   10-year veteran in the wireless retail industry.

•   Former owner and operator of several independent retail prepaid wireless stores

•   Grossed as high as $3.4 million in one year of sales in prepaid wireless retail.

•   Intimately familiar with many of the needs and concerns of today's wireless
    dealers including: transaction reconciliation, product marketing, customer
    retention, phone programming, support, airtime distribution and more.

•   Cognizant of the core technologies and associated support strategies that are
    used by many successful wireless dealers.

•   Author of the upcoming E-book titled, "Making Money in Prepaid Wireless:
    Understanding the Industry"
TEAM
• Rick Bhalla (Sales and Marketing Director)

• Top Ranking in B2B Sales & Business development on
  Elance

• 15 Years Experience in Wireless Industry Marketing

• Specializes in B2B Sales and Business Development for
  small, medium, startup, and International companies looking
  to grow in US market.

• Many small, medium, startup and International companies,
  lack the resources and time required to hire, train and deploy
  sales professionals who can rapidly build a sales pipeline.
TEAM
• Thomas Auge (Frontend PHP Developer)

• Project Manager for Axel Springer AG

• Head of System Engineering for www.bild.de

• Senior Network and System Engineer for Dr.
  Kramer Laboratories

• Top 5% or Higher Elance ratings in:
  – Linux, TCP/IP, Ajax and CSS
Technology
•   Proprietary fulfillment backend system
•   Flexible IVR integration
•   Hybrid Telephony / Text Messaging System
•   Prime vanity number acquisitions that represent the
    top prepaid carriers
     – 855-6-SIMPLE , 855-45-PAGE & etc.
•   Star Star Dialing Codes.
     – **PAGEPLUS,**PAYSM, **PAYH2O & **NET10
•    Flexibility to integrate with top level distributors
•   Incentive based payment App for consumers
•   4 layer anti-fraud protection
Customers
• Direct Sales
  – Prepaid Wireless Subscribers


• B2B Retail Channels
  –   Convenience Stores
  –   MLM Members
  –   Debit Companies
  –   Wireless Stores
B2B Customer Economics
• Revenue Per B2B Retailer
   – $49.95 setup / $9.95 per month + $2 transaction fee +
      .5% margin on cc processing fees
   – $99.95 setup / $39.95 per month + .5% margin on cc
      processing fees
• Revenue Per B2B Distributor
   – $199.95 setup / $49.95 per month
   – $299.95 setup / $149.95 per month
• Cost of obtaining a B2B retailer is always carried by the
  distributor
B2B Customer Economics
•   REVENUE SHARING FEE SCHEDULE
•   A portion of the fee collected under the Agreement will be distributed to Distributor based on
    the following schedule.
•
    Transactions occurring that are $25 or greater ($2 convenience fees)
•   500-2499 transactions will yield a payout of $0.25 per transaction (12.5% of the convenience
    fees)
•   2500-4999 transactions will yield a payout of $0.35 per transaction (17.5% of the
    convenience fees)
•   5000 plus transactions will yield a payout of $0.50 per transaction (25% of the convenience
    fees)
•
    Transaction occurring less than $25 ($1 convenience fees)
•   500-2499 transactions will yield a payout of $0.12 per transaction (12.5% of the convenience
    fees)
    2500-4999 transactions will yield a payout of $0.18 per transaction (17.5% of the
    convenience fees)
    5000 plus transactions will yield a payout of $0.25 per transaction (25% of the convenience
    fees)
Direct to Consumer Economics
• Average revenue per customer
   – $50.00
• Cost of goods
   – $44.85
• Average cost to acquire each customer
   – $1.25
• 20,716 payments by unique subscribers
   – 2,900 Active monthly payments
Milestones
•   Next 12 Months
•   ANI (Automatic number identification) Enabled System
•   Recurring Billing Enabled System
•   Token Based Platform
•   Text-to-Pay
•   ILD Integration (30% margins)
•   Incentive based App
B2B Partners
• ILD Partners
   – Eric Itzkowitz – Voxcall
   – Jeff Lauzon – EZPOSA
• Distributor Partners
   – Kevin Dufresne – Totalcom
   – Tino Patel – Skytelecom
• Debit Card Partners
   – Alvin C. Rice – Banx, Inc
Competition
• Pay Cell Systems
• Phone, Web & Mobile   • Competition
  Web Based Platform    • Web based platform for
• Text-to-Pay             dealers
• Incentive Based       • Recurring Billing
  Payment App           • ANI
• Multi-platform
  Integration
Financials
Financial History
THANK
YOU!

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CIE Investor Presentation

  • 1. PAY CELL SYSTEMS To Provide Alternative Payment Solutions in the Prepaid Wireless Industry
  • 2. Retailer Market • 59,543 Retail Wireless Businesses in the US. • 146,294 Convenience Stores in the US. • Debit Card Companies • MLM Members (Vitel, ACN, Lightyear & Solavei) • ISO Distributors
  • 4. Problem • Businesses that fulfill payments for prepaid wireless customers are not equipped to accept payments by all available methods. • Most businesses fulfill payments with cash, in-store. • Existing airtime vendors do not provide businesses with additional payment fulfillment method.
  • 5. Solutions • Provide a system that gives retail businesses the ability to accept payments by phone, online, smart phone, e-check and text messaging.
  • 6. Consumer Market • Wireless market accounts for $178 billion in Revenues • Prepaid wireless accounts for 29.2% of market. • Prepaid wireless subscribers top 100 million in June of 2012 (1/3 of the entire market) • 65% of all new service activations are with prepaid wireless. • US Market Trends for Prepaid Wireless: – 70% China – 80% Latin America – 65% Europe
  • 7. Problem • Customers don’t understand how to pay for service. • Many prepaid providers do not provide after hours customer service to fulfill payments requests. • Jan-March Google Search Statistics – 21,291 clicks & 358,000 impressions.
  • 8. Solutions • Dedicated vanity payment phone numbers and abbreviated dialing codes. – Example Simple Mobile: – Dial Toll Free 855-6-SIMPLE – Dial **PAYSM from Any Cell phone • Pay by E-Check • Pay by Text Messaging – Text the word “PAY” to 8722228227 • Smart Phone Enabled Web Site
  • 9. TEAM • C. Jibril Sulaiman II (CEO and Founder) • Serial Entrepreneur– Left college after 2 years to start my first business. • 10-year veteran in the wireless retail industry. • Former owner and operator of several independent retail prepaid wireless stores • Grossed as high as $3.4 million in one year of sales in prepaid wireless retail. • Intimately familiar with many of the needs and concerns of today's wireless dealers including: transaction reconciliation, product marketing, customer retention, phone programming, support, airtime distribution and more. • Cognizant of the core technologies and associated support strategies that are used by many successful wireless dealers. • Author of the upcoming E-book titled, "Making Money in Prepaid Wireless: Understanding the Industry"
  • 10. TEAM • Rick Bhalla (Sales and Marketing Director) • Top Ranking in B2B Sales & Business development on Elance • 15 Years Experience in Wireless Industry Marketing • Specializes in B2B Sales and Business Development for small, medium, startup, and International companies looking to grow in US market. • Many small, medium, startup and International companies, lack the resources and time required to hire, train and deploy sales professionals who can rapidly build a sales pipeline.
  • 11. TEAM • Thomas Auge (Frontend PHP Developer) • Project Manager for Axel Springer AG • Head of System Engineering for www.bild.de • Senior Network and System Engineer for Dr. Kramer Laboratories • Top 5% or Higher Elance ratings in: – Linux, TCP/IP, Ajax and CSS
  • 12. Technology • Proprietary fulfillment backend system • Flexible IVR integration • Hybrid Telephony / Text Messaging System • Prime vanity number acquisitions that represent the top prepaid carriers – 855-6-SIMPLE , 855-45-PAGE & etc. • Star Star Dialing Codes. – **PAGEPLUS,**PAYSM, **PAYH2O & **NET10 • Flexibility to integrate with top level distributors • Incentive based payment App for consumers • 4 layer anti-fraud protection
  • 13. Customers • Direct Sales – Prepaid Wireless Subscribers • B2B Retail Channels – Convenience Stores – MLM Members – Debit Companies – Wireless Stores
  • 14. B2B Customer Economics • Revenue Per B2B Retailer – $49.95 setup / $9.95 per month + $2 transaction fee + .5% margin on cc processing fees – $99.95 setup / $39.95 per month + .5% margin on cc processing fees • Revenue Per B2B Distributor – $199.95 setup / $49.95 per month – $299.95 setup / $149.95 per month • Cost of obtaining a B2B retailer is always carried by the distributor
  • 15. B2B Customer Economics • REVENUE SHARING FEE SCHEDULE • A portion of the fee collected under the Agreement will be distributed to Distributor based on the following schedule. • Transactions occurring that are $25 or greater ($2 convenience fees) • 500-2499 transactions will yield a payout of $0.25 per transaction (12.5% of the convenience fees) • 2500-4999 transactions will yield a payout of $0.35 per transaction (17.5% of the convenience fees) • 5000 plus transactions will yield a payout of $0.50 per transaction (25% of the convenience fees) • Transaction occurring less than $25 ($1 convenience fees) • 500-2499 transactions will yield a payout of $0.12 per transaction (12.5% of the convenience fees) 2500-4999 transactions will yield a payout of $0.18 per transaction (17.5% of the convenience fees) 5000 plus transactions will yield a payout of $0.25 per transaction (25% of the convenience fees)
  • 16. Direct to Consumer Economics • Average revenue per customer – $50.00 • Cost of goods – $44.85 • Average cost to acquire each customer – $1.25 • 20,716 payments by unique subscribers – 2,900 Active monthly payments
  • 17. Milestones • Next 12 Months • ANI (Automatic number identification) Enabled System • Recurring Billing Enabled System • Token Based Platform • Text-to-Pay • ILD Integration (30% margins) • Incentive based App
  • 18. B2B Partners • ILD Partners – Eric Itzkowitz – Voxcall – Jeff Lauzon – EZPOSA • Distributor Partners – Kevin Dufresne – Totalcom – Tino Patel – Skytelecom • Debit Card Partners – Alvin C. Rice – Banx, Inc
  • 19. Competition • Pay Cell Systems • Phone, Web & Mobile • Competition Web Based Platform • Web based platform for • Text-to-Pay dealers • Incentive Based • Recurring Billing Payment App • ANI • Multi-platform Integration