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Describe the Creative Workflow/Asset Library Environment




         2    Describe the Creative Workflow/Asset Library
Lesson
              Environment


                       How This Lesson Will Help You
                       This lesson illustrates the different roles and tasks that could be involved in a
                       creative workflow environment.


                       Topics in This Lesson
                       After completing this lesson, you will be able to:
                       •    Define Creative Workflow/Asset Library
                       •    Describe the Tasks and Roles in a Creative Workflow Environment




Define Creative Workflow/Asset Library
                       Creative Workflow software provides server-based collaboration designed to
                       support content creation. It can be used in conjunction with Asset Library which
                       is a companion software product for the management of digital assets. Asset
                       Library supports registering, locating, and repurposing of images, content, and
                       artwork.
                       The standalone Creative Workflow and Asset Library environment may be found
                       in an agency where collaboration occurs between individuals who are either at the
                       agency location or on assignment in the field. Files can be uploaded using an
                       internet connection to the Creative Workflow collaborative environment. Once
                       there, the files can be shared, put in an approval cycle, and marked up. Live chats
                       about the contents of a project can occur as well.




Internal Support for Portal Products                                                                          27
Module 2: Creative Workflow and Asset Library




                     Kodak InSite Creative Workflow provides a sandbox within which many people
                     can work together to flesh out ideas for a creative project such as a publication,
                     label, or business brochure. Each Creative Workflow project contains elements
                     which could be photographs, text, or graphics. These elements are uploaded to
                     Creative Workflow for review and approval. Elements can be marked up at a time
                     convenient to independent reviewers or an online discussion can be held at a time
                     convenient to many reviewers. Once final approval is reached, Asset Library can
                     be used to store finalized elements for reuse in later projects.



Describe the Tasks and Roles in a Creative Workflow
Environment
                     Although there are many possibilities for job interaction within the Creative
                     Workflow/ Asset Library environment, one possibility is outlined in the Creative
                     workflow using Creative Workflow standalone diagram. Within this view, the
                     Creative Agency has purchased Creative Workflow standalone to provide their
                     employees who work from satellite offices an opportunity to collaborate on joint
                     creative projects. The Agency employs a Site Manager, Content Manager/Reader,
                     Photographer and Graphic Designer.


Site Manager
                     The Site Manager has system administrative privileges on the Agency's networks.
                     Within the Creative Workflow environment, the Site Manager's role is to setup
                     and maintain the administrative functionality so that internal staff and clients can
                     collaborate within the Creative Workflow environment.




28                                                                                    Internal Student Guide
Describe the Creative Workflow/Asset Library Environment



Content Manager
                       The Content Manager/Reader could be a lawyer, accountant, or writer who
                       contributes text to the creative project. They may also be required to verify
                       content for copyright or financial accuracy. These individuals will be able to
                       upload content to a collaborative project and also participate in the review and
                       approval process.


Photographer
                       Photographers may be consigned to provide original photographs but may not
                       have a vote in the review or approval process. In this scenario, photographers can
                       only provide content but have no other responsibilities.


Graphic Designer
                       The Agency in this scenario has decided that Graphic Designers are not only
                       responsible for uploading images but also for collaborating on elements that have
                       been uploaded. Their responsibilities are further extended to creating page
                       layouts and collaborating on these as well. Finally, they are also responsible for
                       uploading any approved PDF or PS files to a Commercial Printer.


Client
                       Note that a Client is also identified as a part of the creative workflow. In many
                       instances, clients are interested in collaborating with the Graphic Designers and
                       Content Managers/Readers to ensure that their intent appears in the final
                       product. Therefore, the ability to collaborate on specific projects can be assigned
                       to clients by the Site Manager.


                       Note: If more than one person is fulfilling the same role, as is the case with “Collaborate on and
                       Approving Content Elements”, a dotted line appears in the diagram indicating that the
                       responsibilities are shared.




Internal Support for Portal Products                                                                                        29
Module 2: Creative Workflow and Asset Library




                     Creative workflow using Creative Workflow standalone




30                                                                          Internal Student Guide
Describe the Creative Workflow/Asset Library Environment




                           Activity: Create a Diagram for a Creative Process
                           Based on Your Personal Experiences
                       Based on your own experiences, draw a diagram that depicts the roles and
                       responsibilities in another creative environment.




Lesson Summary
                       After completing this lesson, you are now able to
                       •    Define Creative Workflow/Asset Library
                       •    Describe the Tasks and Roles in a Creative Workflow Environment




Internal Support for Portal Products                                                                        31

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Intro to Creative Workflow / Asset Library

  • 1. Describe the Creative Workflow/Asset Library Environment 2 Describe the Creative Workflow/Asset Library Lesson Environment How This Lesson Will Help You This lesson illustrates the different roles and tasks that could be involved in a creative workflow environment. Topics in This Lesson After completing this lesson, you will be able to: • Define Creative Workflow/Asset Library • Describe the Tasks and Roles in a Creative Workflow Environment Define Creative Workflow/Asset Library Creative Workflow software provides server-based collaboration designed to support content creation. It can be used in conjunction with Asset Library which is a companion software product for the management of digital assets. Asset Library supports registering, locating, and repurposing of images, content, and artwork. The standalone Creative Workflow and Asset Library environment may be found in an agency where collaboration occurs between individuals who are either at the agency location or on assignment in the field. Files can be uploaded using an internet connection to the Creative Workflow collaborative environment. Once there, the files can be shared, put in an approval cycle, and marked up. Live chats about the contents of a project can occur as well. Internal Support for Portal Products 27
  • 2. Module 2: Creative Workflow and Asset Library Kodak InSite Creative Workflow provides a sandbox within which many people can work together to flesh out ideas for a creative project such as a publication, label, or business brochure. Each Creative Workflow project contains elements which could be photographs, text, or graphics. These elements are uploaded to Creative Workflow for review and approval. Elements can be marked up at a time convenient to independent reviewers or an online discussion can be held at a time convenient to many reviewers. Once final approval is reached, Asset Library can be used to store finalized elements for reuse in later projects. Describe the Tasks and Roles in a Creative Workflow Environment Although there are many possibilities for job interaction within the Creative Workflow/ Asset Library environment, one possibility is outlined in the Creative workflow using Creative Workflow standalone diagram. Within this view, the Creative Agency has purchased Creative Workflow standalone to provide their employees who work from satellite offices an opportunity to collaborate on joint creative projects. The Agency employs a Site Manager, Content Manager/Reader, Photographer and Graphic Designer. Site Manager The Site Manager has system administrative privileges on the Agency's networks. Within the Creative Workflow environment, the Site Manager's role is to setup and maintain the administrative functionality so that internal staff and clients can collaborate within the Creative Workflow environment. 28 Internal Student Guide
  • 3. Describe the Creative Workflow/Asset Library Environment Content Manager The Content Manager/Reader could be a lawyer, accountant, or writer who contributes text to the creative project. They may also be required to verify content for copyright or financial accuracy. These individuals will be able to upload content to a collaborative project and also participate in the review and approval process. Photographer Photographers may be consigned to provide original photographs but may not have a vote in the review or approval process. In this scenario, photographers can only provide content but have no other responsibilities. Graphic Designer The Agency in this scenario has decided that Graphic Designers are not only responsible for uploading images but also for collaborating on elements that have been uploaded. Their responsibilities are further extended to creating page layouts and collaborating on these as well. Finally, they are also responsible for uploading any approved PDF or PS files to a Commercial Printer. Client Note that a Client is also identified as a part of the creative workflow. In many instances, clients are interested in collaborating with the Graphic Designers and Content Managers/Readers to ensure that their intent appears in the final product. Therefore, the ability to collaborate on specific projects can be assigned to clients by the Site Manager. Note: If more than one person is fulfilling the same role, as is the case with “Collaborate on and Approving Content Elements”, a dotted line appears in the diagram indicating that the responsibilities are shared. Internal Support for Portal Products 29
  • 4. Module 2: Creative Workflow and Asset Library Creative workflow using Creative Workflow standalone 30 Internal Student Guide
  • 5. Describe the Creative Workflow/Asset Library Environment Activity: Create a Diagram for a Creative Process Based on Your Personal Experiences Based on your own experiences, draw a diagram that depicts the roles and responsibilities in another creative environment. Lesson Summary After completing this lesson, you are now able to • Define Creative Workflow/Asset Library • Describe the Tasks and Roles in a Creative Workflow Environment Internal Support for Portal Products 31