Desperate Market Domination

Desperate Market Domination
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Table of Contents

Introduction ................................................................................................3

Niche Evaluation .........................................................................................5

Analyzing Desperate Niches ......................................................................10

Commercial Intent ................................................................................... 11

Monetization Methods ............................................................................ 13

Analyzing Monetization Methods .............................................................13

Desperate Market Swipe File ....................................................................14

Niche Marketing Resources ......................................................................18

CB Analytics
http://www.CB-Analytics.com ................................................................. 19

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Introduction

Niche marketing is like taking a journey through an alternate route,
or less travelled path only to discover countless goldmines along the
way.

With each stop, you harvest as much gold as you can carry while

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continue to explore what lies ahead.

You aren't following the crowd, or elbowingyour way through thick
competition, but instead, are able to generate non-stop profits from
some of the smaller markets that are often overlooked by the 'big
guns'.

The biggest misconception regarding niche marketing is that there is
less money in it than with the larger, mainstream markets.

In truth, if you approach niche marketing the right way, you can
actually make MORE money in LESS time than with any of the larger
markets because when there's less competition, it's far easier to
pentrate markets and target your customer base.

In this report, I‟m going to teach you the basics of finding desperate
markets. This will help you make more money from your efforts,
because desperate markets will typically convert much better than
other types of niches.

So let‟s get started.


Niche Evaluation

You've probably heard of just how profitable 'desperate markets' is
and there's good reason for this. Markets that are considered
desperate are not only easier to target but easier to sell to.

* That person desperate to get rid of her acne quickly.
* That mother frustrated by not being able to potty train her toddler.
* That guy who will do anything to win his ex back.

When NEED is there, rather than just desire, you've got a winning
niche. Combine that with a laser targeted campaign that provides a
solution to their problem and you'll never struggle to make money
again.

The best place to start with finding a good desperate niche is to use
minor keyword research to find what people want to fix. You don‟t
need to use any high-priced tools… just searching in any browser will
do, or you can use Google Suggest.

Whenever you search for something with Google, it will give you
suggestions as you type for related keywords. This is one very easy
way to find some potentially desperate niches.


Keyword Searches

To see what‟s really popular right now for the niches, you should
search for the quoted phrases:

“how do I stop”

“get rid of”

“how to get rid of”

These are a few good starting points. Once you have a list of
potential markets, you can use them as the basis for your keyword
research by using them as your seed keyword.

What you want to look for are niches in which the average user has a
problem that they are extremely desperate to solve and will do
almost anything to fix.

Examples of such niches include:

Weight loss

Acne


Pain management

Insomnia

Pest control

When people have problems like these that they are desperate to get
rid of, they are willing to spend almost any amount of money if they
believe a product is a solution to their problem.

One of the most important things you can do is first evaluate and
identify niche markets that encompass three major elements:

1) You can easily identify exactly who your audience is.

2) There are motivated, active buyers in the niche market.

3) You are able to get your marketing message across to your
audience.

There‟s no sense in trying to find an untapped niche market. There
are few of them out there and those that exist would take a lot of
work in order to penetrate.

Then, you‟d have to condition buyers, research angles and test out


different campaigns and approaches before you determine what was
successful.

Forget about that! It‟s always easier to make money in niches that
are already proven to be profitable, and that is what you need to
focus on.

You always want to conduct as much research about your markets as
possible however, so that you can really understand what your target
audience is interested in and create compelling campaigns that „speak
their language‟.

You want to know:

- What people are currently buying

- Where there are any potential market gaps for products you can
promote (or create!)

- How much of a demand exists in the market

- What your customer base is most interested in, concerned with,
needing help with.


In other words, pay attention to who you are selling to before you
determine what you are going to sell and your campaigns will be
successful.

Yahoo Answers

Another way to find desperate niches is through sites like Yahoo
Answers:

http://answers.yahoo.com

You can browse the site to find people who have questions. Use the
categories to browse, or search for particular niches if you are
interested in something specific.

The Yahoo Answers site can be a goldmine for locating desperate
niches, because people who take the time to post there are already
desperately seeking help for their situation.

Don't overlook other resources for finding hot niche markets including
popular magazines through www.Magazines.com , books via

www.Amazon.com, hot searches through www.pulse.eBay.com
and through digital marketplaces including www.Clickbank.com


Google Zeitgeist
Offers access to Google Trends, Trends for Websites, Hot trends and
more:

http://www.google.com/intl/en/press/zeitgeist/index.html

Analyzing Desperate Niches

Once you have found some niches you believe have potential, you
need to analyze them for profitability. Not all desperate niches will be
as profitable as you hope.

A friend of mine found a niche she felt was going to be extremely
lucrative. It was related to household pest control. She was convinced
it was a goldmine, because it had thousands of monthly searches and
very little competition. She spent a lot of time and money setting up
campaigns in this niche, but she made very little money.

It turned out that while people were desperate to get rid of this
particular pest, there was a very simple and effective solution
available for free all over the internet. It was so effective that there
was no reason for people to spend money. So this niche turned out
not to be profitable at all.


In order for a niche to be viable, there must be three factors at work:

1. There must be significant traffic.

2. There must be commercial intent.

3. There must be monetization methods.

Obviously, there must be potential visitors. Unless there are
thousands of people searching for something, it‟s probably not worth
pursuing. It‟s most likely a waste of time to try to pursue a market
with only a few hundred searches each month.

Commercial Intent

There must also be commercial intent. This means that people must
be willing to spend money in that market. If they aren‟t, then it‟s
going to be very difficult to make money in that niche.

It is possible to make money with AdSense even if no one is spending
money, but it is not especially likely, since advertisers won‟t generally
advertise via the system if users aren‟t buying anything.

One way to determine commercial intent is through the use of
Microsoft adCenter Labs:


http://adlab.msn.com/Online-Commercial-Intention/

You can enter a keyword and click the “Query” selection, and you can
get a fairly accurate determination of commercial intent.

The keyword “acne” returned this:

This basically means there is a 96% chance that someone searching
for “acne” would NOT be looking to purchase anything.

However, look at the result for “acne medication”:


In this case, there is a 75% likelihood that someone searching for
“acne medication” is looking to buy something! This means that you
should focus more on keywords that do have commercial intent
rather than those that don‟t.

This is why it is very important to research a niche carefully before
making a final decision as to whether or not to pursue it. A brief look
at the keyword “acne” might discourage you from pursuing that
niche, but other keywords in this niche do show significant
commercial intent.

Anything greater than 0.5 shows significant commercial intent, and
this means a niche is potential viable.

Monetization Methods

Obviously, you need a way to make money from any niche. It doesn‟t
matter how much commercial intention there is in a niche if there are
no products you can promote to make money.

In the vast majority of niches where there is significant traffic and
commercial intent, there will be products you can use to monetize,
but you have to look at a few different factors.


Analyzing Monetization Methods

As I mentioned in the previous section, you must analyze a few
different factors to determine how solid a particular product is likely
to be. You want to promote products that will convert well, and will
make you enough money to be worth the effort.

For example, a 99 cent item might convert fantastically well, but at
such a low price, you would have to sell massive quantities of the
item in order to make decent money.

Of course, the reserve can also be true. If you have a product that
sells for $2,000, it might convert so poorly you sell only one or two
per year. Again, this might not be profitable.

You will probably need to test various products in order to find those
that offer the best conversions and earnings, but you can get a
general idea of whether a product will be good to promote by making
sure you can earn at least $10 to $20 per sale, and that the sales
page looks like it has the potential to convert well.

To help you get started, here is my personal swipe file of desperate
markets.


Take some to further research each topic and start building your
niche marketing campaigns!

Desperate Market Swipe File

Desperate Markets: Health

Insomnia
Morning Sickness
Teeth Whitening
Excessive Sweating
Acne
Psoriasis
Bruxism (Teeth Grinding)
Weight Loss (sub niches including eliminating love handles, beer
belly, post pregnancy weight loss, man boobs, eliminating stretch
marks, acai berry, etc)
Impotence (erectile dysfunction)


Yeast Infection (Thrush)
Gout
Halitosis (bad breath)
Nail Fungus
Removing/Preventing Warts
Removing / Preventing Painful Boils
Cold Sores (recurring cold sores)
Acid Reflux (heartburn)
Cure Hemorrhoids
Bacterial Vaginosis
Sciatica
Anxiety/Stress/Panic Attacks
Pregnancy, Infertility
Endometriosis
Eliminating Tinnitus
Eczema
Stop Snoring
Hypothyroidism
Angular Cheilitis
Restless Legs
Premature Ejaculation

Desperate Markets: Finance


Debt Consolidation, Credit Repair
Avoiding Bankruptcy
Securing a Mortgage
Preventing/Dealing with Foreclosure
Work At Home (securing telecommuting positions, online work)
Finding a Job (offline, resumes, preparing for interviews)

Desperate Markets: Misc

Pest Control
Parenting help (colic baby, teething problems, etc)
Dental Pain (home based remedies, etc)
Penis Enlargement
Body Odor
Bed Wetting
Hair Replacement
Facial Hair Elimination (focusing on women)
Increasing Height
Anti Aging
Nail Biting
Quit Smoking

Desperate Markets: Relationships
Get Your Ex Back
Marriage Repair


Dating (online dating, approaching women, pheromones, confidence,
seduction guides, etc)

For additional niche and topic ideas, visit the Clickbank marketplace
and browse the “Health & Fitness” category.

Other Helpful Resources:

http://www.EmbarassingProblems.com

http://www.17shopping.com


Niche Marketing Resources

Here are a few resources to further help you find and evaluate
potential niche markets:

NicheBot:
http://www.nichebot.com

Google Trends

http://www.Google.com/trends
Google Trends reveals the current popularity of a search term
(keyword) and provides you with related resources (including articles,
blogs and news).

Visit Niche Related Forums
Spend some time researching niche based forums and community
boards to determine what people are buying.

Pay special attention to recurring questions from people in the niche
who are looking for help with specific things. You‟ll be surprised at
just how many ideas you‟ll come up with quickly.

Join Social Communities


Information networks and social communities like
www.Twitter.com can serve as an „idea muse‟ by giving you direct
access to current discussions within various markets.

Also be sure to check out www.Facebook.com as well as

http://Answers.Yahoo.com for even more ideas on potential
topics.

Trend Watching

http://www.TrendWatching.com

Compete
http://www.Compete.com

Amazon Best Sellers
http://www.amazon.com/gp/bestsellers/books

Yahoo Buzz
http://buzz.yahoo.com

ClickBank Resources:
CB Engine: http://www.cbengine.com - CB Trends:

http://CBTrends.com


CB Analytics
http://www.CB-Analytics.com

MicroNicheFinder

http://www.MicroNicheFinder.com

Directories:
http://www.DMOZ.org - http://dir.yahoo.com -
http://ehow.com

Q&A Communities:
Answer Bag: http://www.answerbag.com
Yahoo! Answers: http://answers.yahoo.com


Desperate Market Domination

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