Here are two experts from our database who could speak to your story on green building materials: Jane Doe Title, Company Expertise: sustainable construction, green building certifications John Smith Title, Company Expertise: renewable building materials, LEED standards Reporter: Thanks! I've reached out to Jane Doe to see if she's available for an interview next week.

1. February 8, 2011

2. Who is PR Newswire?

5. PR Newswire is the global leader
in innovative communications
and marketing services,
enabling organizations to
connect and engage with their
target audiences worldwide.

7. Engage opportunity across all channels
Social
Web sites
Search
Mobile
Video
sharing
Content
Blogs
Microblogs
Print
Broadcast

8. Engage opportunity with all key audiences
Investors
The Media
Decision Bloggers
Makers
Content
Influencers Consumers
Shareholders

9. The case for engagement
• Shining Example New York
New York State Energy Research & Development Authority
Integral to two-year
campaign
Multifaceted, multimedia to save more than one
engagement initiative million megawatt hours of
to drive broad scale awareness electricity by installing
of and participation in "Shining 16.9 million light bulbs
Example" program to save
energy by switching to ENERGY
STAR® qualified compact
fluorescent light bulbs (CFLs)
Deliver results Drive engagement
by driving NY residents to through video/essay
Facebook fan page and website
content

10. The case for engagement
• Shining Example New York
New York State Energy Research & Development Authority
Geo-targeted
wire distribution
High-impact video of news releases and
production to create key strategic web placement
audience engagement asset
Results: over 4,000
Facebook fans Interactive media player
in first month driven from video embedded in websites
embedded in over 1,500 blogs and blogs and continually
and social media sites updated with fresh content

11. Engagement construct
Rich video content that educates
National reach with and activates
Rich
ability to focus locally Custom Engaging
Distribution Content
Dynamically
Robust Online Updatable
Newsroom Content
Engage influentials to
play the message
All assets, in one forward
location ready for rapid Deep Social
deployment Centralized Media
Assets Engagement
Access to
Listen and learn Measurement Beyond Industry
the Numbers Experts
from what the Search Easy access to thought-
community is saying Optimized leaders/experts and
Content
content
Dominate organic search engine presence to
capture information seekers and local media

12. Engagement construct
Content
Targeting
Distribution Online Multimedia Investor
&
& Engagement & Broadcast Relations
Analysis
Syndication

13. Content Distribution
& Syndication

14. PR Newswire distribution process
Processing/Editing Distribution
PR Newswire editors process copy in PR Newswire’s Distribution via satellite,
state-of-the art editorial system, looking for errors, typos, internet, e-mail and RSS.
etc., and prepare it for distribution. Reaching news organizations, individual
reporters and bloggers, websites, financial Reach
networks, search engines and mobile devices. Reach traditional and non-traditional
media, investors, customers and general
public around the world, generating
media coverage in print and TV, social
media buzz, investments and purchases.
Upload
Upload release and
multimedia. Select
newsline distribution
(ie. Global) plus create
targeted list from our
media database.

15. PR Newswire global distribution network
All distributions worldwide: 75,441
Web distributions: 10,238
Journalists & Media: 65,203
Source: http://www.prnewswire.com/products-services/distribution/ June 2011

16. Reach your target audience by
selecting from PR Newswire's
national, regional, local and specialty
newslines – all releases are coded to
reach influencers interested
in your news.

17. 170+ countries, 40+ languages
PR Newswire has offices in 16 countries, plus partnerships with leading news agencies around the globe.

18. Reach multicultural audiences
The combined annual purchasing power of the Hispanic, African American,
Asian and Native American communities is $1.5 trillion and growing.
Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, May 2007
56% of adult U.S. 2.5 million people 84% of African The estimated
Hispanics are online. aged 5 and older American households population of
speak Chinese at have cable TV and American Indians
By 2012, nearly 30 home. After Spanish, 87% listen to the and Alaska
million adult U.S. Chinese is the most radio in a given week, Natives is 4.5
Hispanics will be widely spoken non- while 81% watch million.
online. English language in dedicated Black TV
the country. channels
Source: 2006 American Source: “Black America Today” study, Source: U.S. Census,
Community Survey by Radio One Inc. and Yankelovich May 2008
Source: eMarketer, July 2008

19. Target news influencers by
geographic areas or vertical
market industries, such as
finance, automotive, energy,
health/biotech, metals and
technology.
Young Adult / Public Interest Corporate Social Environmental
University Responsibility

20. Target news influencers by
geographic areas or vertical
market industries, such as
healthcare, biotech, finance,
automotive, energy, metals
and technology.
Young Adult / Public Interest Corporate Social Environmental
University Responsibility

21. Target news influencers by
geographic areas or vertical
market industries, such as
technology, health/biotech,
automotive, energy, metals
and finance.
Young Adult / Public Interest Corporate Social Environmental
University Responsibility

22. Get lasting visibility with
Search Engine Optimization (SEO)
• Increase visibility
• Higher search results ranking
• Extend message life
• Reports allow for improvement

23. News release views & referral sources
PR Newswire’s web platform is optimized for social channels, search engines and is widely
viewed on mobile devices. The numbers below show monthly figures for June 2011.
Source: http://www.prnewswire.com/products-services/distribution/
PR Newswire’s Web analytics, June 2011

24. OptimizationMax SEO tool
See your content like a search engine
– After uploading your content, the tool
provides an analysis that reveals
keywords as they would be seen through
the “eyes’ of a search engine.
Maximize keyword usage –
OptimizationMax suggests related
terms, along with their popularity
and competitiveness among
searchers. Terms most likely to
generate results are highlighted.

25. OptimizationMax SEO tool
SEO Score – Your content is given an algorithmic score based on keyword
placement & weight, relevancy of outbound links, and a number of other factors.
Improve Your Score – OptimizationMax provides actionable feedback,
giving you specific ways to improve your SEO. See your score improve as you
make edits to your content following the tool’s revision prompts.

26. Social media distribution – tagging
Quick share buttons for easy posting to the
most popular social networks: Facebook,
Twitter, LinkedIn and Google
Blog it – uploads your
release's link to their
post on chosen
blogging platform.
Share it – shares your release on social networking
and book-marking sites, or for reference on the
reader’s customized Yahoo or Google homepage.

27. Typepad
Choose your news –
receive streams of all
industry/subject.
news, or just by
Blogger
MySpace
Friendster
Facebook
Squidoo
Hover Spot
Social media distribution – widget
Univision Mipagina
Webs
PerfSpot
Windows Live
Page Flakes
iGoogle
Web Wag
Netvibes

28. Your story’s potential reach
Traditional Social media
media
Your
Release
Web coverage

29. PR Newswire offers
the industry’s
most comprehensive
press release analytics.
(No one else comes close.)

30. Measure the effectiveness of your release
Total Results – See the number of release views, postings and
views resulting from search engines (SEO)
Release Trends – Review charts of release views,
postings or search results over time; all compared
against the cumulative total.
Visibility & Engagement –
Quickly gauge how well your
release did compared against
the average
Improve over time – Compare
your releases against your
previous efforts.

31. Review effectiveness of your release’s SEO
Search Visibility – See the number
of search views and click-throughs
resulting from search engines (SEO)
Referring Sites – See which sites
generated the most views.
SEO Growth – See the daily and
cumulative search views of your
release over time.
Search term details – See which
search terms generated the most
views.

32. Monitor your release’s online posts
Postings by hour – Shows when
your release was posted as sites
around the Web refresh their content.
Postings by industry – See top
industries who posted your release
online.
Details – See where your release
was posted, including post link,
industry and potential audience.
Sharing Options – Print out or
export reports to Excel, CSV or
PDF.

33. Using multimedia in
your releases increases
journalist and public
engagement by up to 77%.
According to internal sample research comparing press releases that contain multimedia with those that do not.

34. more multimedia = more views
Increase in average online views
per press release, when
multimedia elements are added.
Source: PR Newswire web analytics.

35. Fashion Show Mall, Las Vegas
Get your photos in front of millions.
Reach the Media:
• Photo editors at newspapers & magazines, TV
producers, bloggers, etc.
• Puts your photo in archiving systems relied on by
media around the world
Reach consumers via:
• Up to 1,000 sites like Yahoo!, ABC News, etc.
• Reuters Sign, Times Square, NYC
• Fashion Show Mall, Las Vegas
Reuters Sign, Times Square

36. Multimedia News Release (MNR)
Logo
Branding and
click through link Text formatted
and distributed
into editorial
Social media systems
links
In-text hyperlinks
Video player
Media contacts
Hi-res photos and
additional videos
Related links
Embedded Twitter
stream

37. Multimedia News Release (MNR) examples

38. Measuring the impact of your MNRs
Sample Video & Audio Streams
MNR
Report
Summary Page Hits
File Downloads
Media Outlets Represented
Online Video & Web Clips Embedded
– See where your video and Video Views –
release was distributed. See viral effects
Includes potential audience of your video.
numbers.

39. Tabatha Coffey is a professional hair stylist and television
personality with various appearances on network and cable TV.
Case study: JOICO Tabatha Coffey MNR
Over 20,000 views
of the MNR
8-months after distribution, still occupied 80% of the top three
pages of organic Google results
Online video views
YouTube: Almost 10,000
Total: Over 25,000

40. The Flex Release
Attached documents
Images – photos or logos
Video

41. Online Engagement

42. Engage your audiences like never before
with the ARCTM Engagement Platform
Access Reach Connect
ARC lets you compile ARC distributes your ARC enables you to
your multimedia content content everywhere dynamically update or
– videos, images, opportunity exists – and add to your content once
downloads, links, offers everywhere audiences distributed – and
and more – in a interact with content. measure activity and
dynamic, engaging Thousands of websites. engagement. So you can
digital package that's Blogs. Social networks. keep programs and
ready to launch... Video sharing sites. campaigns fresh,
literally in days. Email. The media. And it optimize content and
enables consumers to drive even more
share your content engagement.
virally.

43. The ARCTM Platform: Interactive media player & landing page
Customized Branding:
your logo and color scheme
Media Player engages
audience with video,
photos, graphics and
animation
Links to Transactions- sell
Photo & products, enroll subs, train,
Graphics link to website etc.
Additional Video
Window Share and encourage viral
distribution
http://www.multivu.com/players/English/41571A-Shining-Example-NY/

44. The ARCTM Platform: Interactive media player & landing page
http://www.multivu.com/players/English/42307-Take-Me-Fishing
http://www.multivu.com/players/English/41334-help-charity-win-motorcycle/

45. The ARCTM Platform: Interactive media player viral distribution
blog
blog
fan site
blog blog
“Share” button allows fan site
viewers to embed the news site
IMP into their blogs or company site
Web sites.
blog

46. The ARCTM Platform: Interactive media player viral distribution
blog
blog
Change your content at fan site
the source…
blog blog
fan site
… and each embedded
news site
location now shows the
new content too. company site
blog

47. Spark interaction & create a captive Facebook
audience for your brand or organization
• Automatic posting of your PR Newswire
news releases to Facebook
• Promote ARC assets, boosting visibility
and supporting your overall message
• Generate traffic back to your other
Web properties

48. 93% of journalists use a
company’s website as an
information resource when
researching a story.
Source: 2010 PRWeek/PR Newswire Media Survey

49. A home for your releases, right on your site
Design-Matched – Seamlessly
integrates into the site.
Social Media Tools –
Helps your news go viral.
Automatic Upload – Releases
posted to site automatically as
part of our distribution process.
Intuitive Interface Design – Our default site
organization and menus are easy to use, and
require no additional set-up.

51. Communicate your CSR activities

52. Give your digital assets a home on your site
• Automatic Upload
• Design-Matched
• Social / New Media
• Intuitive Organization & Menus

53. Multimedia &
Broadcast
Production & Placement

54. Strategic video placement
Walmart Check-out Pharmacy Network Gas Station TV Health Club Network
Medical Offices Times Square Las Vegas DirectTV

55. In-flight video placement
Audience Figures for One Month Placement:
3,254,725
3,207,045
4,200,000
1,900,000
1,900,000
Total possible audience
14,461,770
Custom Packages Available

56. PR Newswire is the only newswire
with full multimedia production
facilities, making it easier and
more cost-effective for you to create
video and distribute it with one
seamless partner.

57. Multimedia production services
Audio Production & Video Production & Satellite Media Tours Co-op Media Tours
Distribution Distribution
Radio Media Tours Webcasting Podcasting DVD/Tape Production

58. Targeting, Monitoring
& Measurement

59. Targeting: Our media database
2,000+
Bloggers 150,000+
Media Outlets 15,000+
Financial
Analysts
525,000+
200+
Individual
Countries
Media Contacts (6 Continents)

60. Sample media database entry
Name, title & media organization
Contact details
Pitching profile – shows the influencer’s scope of
coverage and recent articles.

61. We make targeting the media quick & easy
Match suggestions as you type save time and
increase accuracy.
Full profile available by holding
mouse over contact name to limit
clicks and save time.
Outlet profiles
available too.

62. Living lists keep your contacts up to date
To save a list as a living list just check
this box and the software will take care of
the rest
Automatic alerts keep you informed of changes and
replacements.
You can also make edits within the database if you’re not
satisfied with updated contact.

63. Get your experts quoted in the media.
ProfNet Opportunities: A daily stream of queries from reporters & meeting
planners looking for stories or speakers
ProfNet Profiles: Profile your experts in a database accessed by reporters &
bloggers from 27,000+ news organizations
ProfNet Alerts: Send your experts’ opinions to reporters across the U.S.

64. PR person posts Reporter searches
your organization’s database and
expert profiles to contacts your
database. expert.
Reporter
PR person responds
opportunities sent to
to all relevant ones.
PR person via email.
Reporter sees it
PR person sends either via an email
expert opinion alert or by searching
over the wire. on PRNJ.

65. Who’s talking about your brand?

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