Presentation to group at South Cambs District Council, 22/2/11.

1. Introducing digital engagement for South Cambridgeshire Dave Briggs Community Evangelist

5. Change is happening…

6. Communicate Play Work

11. Consumerisation of technology

12. Mainframes Minicomputers Microcomputers Web / Mobile

13. Smaller, more personal (and harder to control)

14. So: digital engagement

18. Made possible by:

19. Access to the internet Access to computing A nice user interface

20. Some principles

21. 1. Online communities are communities too!

24. 2. Engage people on their terms, not yours.

25. 3. Visibility is important.

26. 4. Don’t assume that everyone is offline.

27. 5. Interactive websites need interactive organisations

28. The toolkit

29. 1. Go where people are 2. Right tool, right crowd

40. You can also build your own

42. This stuff works

43. You must understand why you’re doing it though!

44. Think strategically

46. What are you trying to achieve? What are you asking people to do?

47. Change perceptions? Change behaviour? Improve services?

49. In summary:

50. The change is happening: deal with it Solve the participation deficit Know why you’re doing what you’re doing

51. Thank you for listening!