Social Media Marketing Strategy for Business Growth
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Social Media Marketing Strategy for Business Growth
- 1. “Creating, Maintaining and Dominating the Online Social World”
- 2. • We are digital media strategists. (social & mobile) • Established to create, maintain and dominate the online presence for business. • 30 years combined experience.
- 3. Industry Statistics • 84% of all consumers go online for products & services • 85% of searches are on Google • Less than 5% go to the second page of Google • Of all local searches, 8 out of 10 will go online first • 66% of all commerce is conducted on a local level • Bing awards websites users based upon “likes” or “fans”
- 4. Social Media Facts • There are over 2.5 billion daily views on YouTube • Facebook has over 1 billion users and 50% are active • In 2010, Generation Y began to out number baby boomers and 96% have joined a social network of some sort • Social media is the #1 activity on the Internet • Twitter was the most popular word in the English Dictionary in 2009 • The average time spent on Facebook is 55 minutes • 800 million search queries daily on Twitter • Over 50 million plus tweets daily from active users
- 5. What does Dorian Marketing Group Do?
- 7. The Social Umbrella • Networks – Facebook • Blogs - WordPress • Micro Blogs – Twitter • Video Networks – YouTube, Viddler, Vimeo • Directories – Merchant Circle, Yellow Book • Press Releases – Click Press • Mobile Marketing – Applications
- 8. Build Community • Friends • Family • Clients • Prospects
- 9. How do others feel about your product, brand or services? What are your friends, family and neighbors saying? Are you harnessing the power of word of mouth?
- 10. FaceBook
- 11. Build Content • Photographs • Testimonials • Videos • Coupons • Offers • Reviews • Company Information • Success Stories • Brochures • Flyers & Print
- 12. Communication • Sharing of news & reviews • Brand management • World of mouth • Special events • RSS Feeds • SMS – Push Notifications • Instant Messaging • Email Marketing
- 14. Microblogging
- 15. Is Your Website Easy To Maintain?
- 18. Are you mobile ready?
- 19. • As of 6 months ago, smart phones exceeded pc sales globally. A trend that will only increase. There are currently 400 million smart phone users, a number that will double by 2012. • SMS is still king of mobile messaging with more than 6.1 trillion messages sent in 2010 Why Go Mobile?
- 20. Apps Are Preferred Over Mobile Web AdMob Mobile Metrix Report: •Users are highly engaged with apps •Android and iPhone users spend 79-80 min/day using apps •Users download 9 new applications/month ABI Research: App Downloads Skyrocketing: •6 billion app downloads projected in 2010 •Up from 2.4 billion in 2009
- 21. Basic App Features • Interactive Contest Form and Lead Capture • GPS – Locations Base Finder & Google Maps • Mobile Coupons • Push notifications linked to time offers • Inventories, Parts Boutiques & Specials • Network Links to Community and Cross Promotion Partners • RSS Feeds, Testimonials, Events • One Stop for all Social Media • Appointments & Scheduling
- 22. Build Your Brand, Drive Traffic, & Empower You The Business Develop an Umbrella with a Local & Regional Footprint for Your Brand SavingsSavings EventsEvents NewsNews FriendsFriends OffersOffers SpecialsSpecials