Messaging Apps will overtake Social Media in 2015 according to some sources. See how WWF is already active and leading in messaging. "Messaging apps have replaced social media apps, says Wilson." Read more: http://uk.businessinsider.com/fred-wilson-on-what-happened-in-2014-2014-12?r=US#ixzz3NfAjT0P3 http://uk.businessinsider.com/fred-wilson-on-what- happened-in-2014-2014-12?r=US

1. Digital at the
crossroads
The opportunity and threat of messaging apps
David Drodge
Digital, Marketing and Communications
WWF International

2. CATALYSING CHANGE
DIGITAL IMAGES
• Already strong in photography (100k+ in our
database)
• Central to WWF’s social media success
• Expansion into Instagram & Pinterest (lesser)
• Currently looking for a video sponsor to really
capitalize on it
Images at the heart of the story

3. For the latest updates hourly bit.ly/wwf-socialstats
CATALYSING CHANGE
SOCIAL MEDIA FOOTPRINT

4. CATALYSING CHANGE
Facebook’s Acquisition is building a house of brands
Facebook
buy’s
Whatsapp
for $19
Billion –
Messaging
is Serious!

5. CATALYSING CHANGE
Wechat Campaign (using a robot for interaction)

6. CATALYSING CHANGE
SNAPCHAT Campaign

7. September 2014
Mobile Fundraising
LINE Partnership with WWF-Indonesia
Orangutan Emoticon Sticker
LINE users can donate to save
orangutan campaign by downloading
Orangutan stickers to their mobile phone.
There are two types of sticker leading to revenue
• Free stickers
• Paid stickers
…and this has built our LINE audience to 1.2M followers
CATALYSING CHANGE
LINE

8. CATALYSING CHANGE
Du Apps Battery Skins

9. CATALYSING CHANGE
MESSAGING APPS
• Communications:
• WeChat China
• Revenue:
• Donation - Snapchat #Lastselfie Denmark & Turkey
• Skins – DuApps Worldwide
• Stickers – LINE Indonesia
WWF in the Messaging App space

10. Thank you
www.panda.org
© 2010, WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective
photographers.
“We shan’t save all we’d like to, but
we shall save a great deal more
than if we had never tried.”
Sir Peter Scott – WWF Founder