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7 Simple Concepts
      To Become More
            #Likeable
      Big Frontier, February 2013
@DaveKerpen, Chairman, @LikeableMedia
 CEO @LikeableLocal @LikeableDentist
     Author of 2 @LikeableBook’s
      Slideshare.net/DaveKerpen
3 Truths
Social media is not free

Social media will not produce instant results

Social media cannot make up for a poor product/service


                                                #Likeable
1. Listen first
         &
 never stop listening

                        #Likeable
#Likeable
2. Responsiveness
      is NOT
     Optional.
                 #Likeable
#Likeable
#Likeable
#Likeable
“I’m sorry.”


               #Likeable
#Likeable
“Thank you.”


               #Likeable
#Likeable
3. Provide value
    (for free!)



                  #Likeable
10% Off   = Marketing

50% Off   = Value

100% Off = Loyal customers for life



                               #Likeable
#Likeable
Influence
Matters


            #Likeable
#Likeable
4. Every brand has a story.
Tell yours.


                       #Likeable
#Likeable
Inspire
 customers to
share their stories


                      #Likeable
#Likeable
5. SURPRISE!
   & delight

               #Likeable
#Likeable
6. Use Social ads
for better targeting
and built in endorsements



                       #Likeable
#Likeable
7. Don’t sell – tell & compel



                        #Likeable
#Likeable
It’s just a
 cocktail
 party
              #Likeable
Feedback?
Grand Prize!
#likeable
  @DaveKerpen
dave@likeable.com

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