Learn how to grow your biz in 30 minutes with this slideshow and find out why it pays to be likeable.

1. Why It Pays to Be
#Likeable.
How to grow your small
business in the 21st century.
PRESENTED BY Dave Kerpen
CEO and Founder
Likeable Local
Dave@likeable.com#likeablewebinar

2. OUR STORY
#likeablewebinar

3. Social Media 101
#likeablewebinar

4. 1.3 billion
monthly active Facebook users
1 Facebook Fan
are the fastest growing
demographic on social networks
45-54 year olds
Reaches 200 word of mouth
recommendations
84%of global consumers
believe recommendations
from friends and family are
the most trustworthy
sources of information
about products
#likeablewebinar

5. THE NEW WORD OF MOUTH
#likeablewebinar

6. The average Facebook user has a network of about
200 PEOPLE.
#likeablewebinar

7. 1 Like =
200 RECOMMENDATIONS.
#likeablewebinar

8. 100 Page Likes x 200 Connections =
20,000 PEOPLE.
X
#likeablewebinar

9. THE NEW WAY TO BE FOUND
#likeablewebinar

10. WHAT
SOCIAL MEDIA
WILL DO.
#likeablewebinar

11. Social Media Will
ALLOW YOU TO EASILY
REACH NEW CLIENTS.
#likeablewebinar

12. Social Media Will
HELP YOUR BUSINESS STAY TOP OF
MIND WITH CURRENT CLIENTS.
#likeablewebinar

13. Social Media Will
HELP BUILD LASTING RELATIONSHIPS
WITH ALL CLIENTS.
#likeablewebinar

14. WHAT
SOCIAL MEDIA
WON’T DO.
#likeablewebinar

15. SOCIAL MEDIA WON’T
BE FREE.
#likeablewebinar

16. SOCIAL MEDIA WON’T
BRING YOU INSTANT RESULTS.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
#likeablewebinar

17. SOCIAL MEDIA WON’T
MAKE UP FOR AN UNLIKEABLE BUSINESS.
#likeablewebinar

18. HOW TO USE
SOCIAL MEDIA
TO GROW YOUR
BUSINESS
IN 10 EASY STEPS
#likeablewebinar

19. 1. GET STARTED
#likeablewebinar

20. 2. PERSONALIZE YOUR PAGES
#likeablewebinar

21. 3. GET CURRENT
CLIENTS TO “LIKE” YOU
#likeablewebinar

22. 4. ADVERTISE TO FRIENDS OF
CURRENT CLIENTS
• Social context is everything

23. 4. ADVERTISE TO FRIENDS OF
CURRENT CLIENTS
• Targeting is everything, too
#likeablewebinar

24. 5. USE CONTENT TO ENGAGE
CLIENTS
#likeablewebinar

25. 6. PROVIDE VALUE
WITH EDUCATION

26. 7. CONNECT BY ENTERTAINING
#likeablewebinar

27. 8. CREATE INCENTIVES
#likeablewebinar

28. 9.ENGAGE FANS WITH
PROMOTIONS
• Promotions
• Contests
• Sweepstakes
• Giveaways
#likeablewebinar

29. 10. ACQUIRE NEW CLIENTS
#likeablewebinar

30. HOW CAN
LIKEABLE
HELP?
#likeablewebinar

31. OFFLINE MARKETING
SUPPORT
#likeablewebinar

32. HYPER-TARGETED
ADVERTISING
#likeablewebinar

33. CONTENT SCHEDULED
AND MANAGED FOR YOU
#likeablewebinar

34. REFER A FRIEND FB APP AND
MOBILE FRIENDLY WEBSITES
#likeablewebinar

35. LIKEABLE TRAINING
AND EDUCATION
Instructional Webinars
24/7 Customer Service
Staff Training
#likeablewebinar

36. CASE STUDY
Dr. Andrew Dine's Facebook page
STARTED WITH 58 LIKES
NOW IT HAS 1,056 LIKES
In 1 year
1,820% INCREASE
#likeablewebinar

37. WANT TO
LEARN MORE?
Schedule a FREE consultation with us
in the next 24 hours!
E-mail learnmore@likeablelocal.com
or call 212-359-4347!
Use secret code “WEBINAR18” for a FREE MONTH!
#likeablewebinar

38. STORYTELLIT
A FREE social media management tool
- Mad Libs style Ideas
- Trending Articles
- Resonating pictures
Download today at storytellit.com
#likeablewebinar

39. THANK YOU /
GRAND PRIZE!
CONTACT
Dave Kerpen
EMAIL
Dave@likeable.com
TWITTER
@davekerpen
PHONE
212-359-4355
QUESTIONS?
#likeablewebinar

40. Sign up for our
Next webinar!
Facebook’s Pay To Play &
What It Means For You.
#likeablewebinar
bit.ly/paytoplaywebinar