1. Why It Pays To Be
Likeable
Wharton Club of New York
March 26, 2012
@DaveKerpen, CEO, @LikeableMedia
Author of @LikeableBook
Slideshare.net/DaveKerpen
2. Social Media Realities
• Social media is not free
• Social media will not bring you instant results
• Social media cannot make up for a bad product or service
4. …And Never Stop Listening
• Listening should always be
50% of the conversation
• There’s a different between
listening and monitoring
• What’s the cost of not
listening?