Interoperability and ecosystems: Assembling the industrial metaverse
Why a Likeable Business is Best - Under 40 Char Word of Mouth Marketing
1. Why A #Likeable
Business Is The Best
Word of Mouth
October 31, 2012
@sernovitz + @davekerpen
Slideshare.net/DaveKerpen
Bit.ly/LikeableWOM
2. • CEO of Likeable Media
• Author of Likeable Social Media
& Likeable Business
• Has been featured on ABC
World News Tonight, BBC, and
the New York Times
#LikeableBusiness
3. • CEO of SocialMedia.org
• Author of Word of Mouth Marketing
• Taught at Northwestern University
and the Wharton School of
Business
#LikeableBusiness
8. Surprise & Delight
“A true leader always keeps an element of surprise
up his sleeve, which others cannot grasp but which
keeps his public excited and breathless.”
- Charles de Gaulle
#LikeableBusiness
11. Gratefulness.
“I would maintain that thanks are the highest
form of thought, and that gratitude is
happiness doubled by wonder.”
- Gilbert K. Chesterton
#LikeableBusiness
14. “How dare you settle for
less when the world has
made it so easy for you
to be remarkable?”
Seth Godin
#LikeableBusiness
15. Purchase your copy of Likeable
Business today!
Buy in bulk and receive
special bonuses!
Visit likeablebook.com or contact Theresa
at theresa@likeable.com.
#LikeableBusiness
16. Be one of the first 100 to buy a copy of Likeable Business and
receive the Word of Mouth Marketing Comic Book free!
#LikeableBusiness