This document outlines how small businesses can use social media, specifically Facebook, to grow their customer base. It notes that Facebook has over 1.3 billion monthly active users and that the average user has a network of about 200 people. It then discusses how businesses can use targeted advertising and content to engage current customers and reach new potential customers through their friends on social media. The document provides 10 easy steps for small businesses to utilize social media marketing, including personalizing pages, engaging customers with content and promotions, and acquiring new clients through their expanded social networks. It highlights how the company Likeable can help businesses implement an effective social media strategy.