my presentation is about "Technoculture and Risk Society" by Ulrich Beck.

2. introduction
• Contemporary critical has had to negotiate
with the with massive environmental disaster,
industrial disaster, 9/11 and other cataclysmic
events.
• Much contemporary theory examines the role
such events play in culture. One of the most
influential of such theories is that of Risk
society.

3. example
• PC
• NOTICE that both risks and solution are embedded
in the same system.
• Do you see the use of technology as risky, and that
same technology asks you to buy more perfection
to avoid risks???
Risk: ‘ Virus’, “ illegal operation’, ‘corruption of hard disc and so on.
Solution: contact the help centre, download anti- virus, update
your PC etc

4. Risk Society
Risk Society:
towards a
new
Modernity
(1992)
-ULRICH BECK

5. Definition:
A Risks society is a society
increasingly
preoccupied with the
future ( and also with
the safety) which
generates the notion of
Risk.
- Anthony Giddens

6. “A Risk society is a systematic way of dealing with
hazards and insecurities induced and introduced by
modernization itself” – ULRICH BECK

7. Risk Society: towards a new Modernity
(1992)
-ULRICH BECK
As soon as risks became real they become
disaster.
Example: Indian Cricket Batting line up
‘RISKS ARE POTENTIAL DISASTERS’

8. TECHNOCULTURE in everyday life
 We live in increasingly
technolosized world.
 Everyday life Shopping
to Education depends
heavily on technology.
 Communication- mobile
 Online shopping
 Entertainment
 Access of information
 commerce

12. Technological threats
Weapons of mass destruction
9/11 attack, other terrorist attack
These threats are solved using more
technological systems and machines, which
in turn generates more risks.

14. culture of warnings

15. • Risk of releasing confidential informations (
credits cards, residential address etc)
• Moral panics about childrens
• Cyberstalk

16.  Beck begins by ‘suggesting that technoscience in industrial
society has generated numerous dangers.
 Industrial society is based on the production and distribution
of goods which are required to fill the ‘scarcity’ within
society.
 Society is based on scarcity and the removal of scarcity can
handle goods and needs only when they catualize, as
‘visible’.
 Such a system can not handle the risks and hazards of
industrial production and dustribution.
 But as long as risk is secondary to scarcity or needs industrial
society has no problems.