This document discusses the results of a survey conducted by Colmar Brunton on online social networking in New Zealand. It finds that Facebook is the most popular social networking site, with 72% of online New Zealanders being members. It also examines who social networkers follow on these sites, with 96% following friends and 87% following family, while only 18% follow companies or brands. The challenges for brands engaging in social media are also reviewed.
45. For further information please contact:
David Sakey
Colmar Brunton, a Millward Brown Company
6-10 The Strand
Takapuna
Auckland
Phone (09) 919 9200
Email: davesakey@colmarbrunton.co.nz
Twitter: @ColmarbruntonNZ
breaking through