1. 9 Steps to Optimizing
Your Website
By Escape The Matrix

2. If you build a business you put a
sign on the building and the side of
the road right?
If you have a website
built and you want it to
get some traffic there
are some very basic
things you NEED to do
that will make a huge
difference in your
results!

3. The following
Comprehensive 9 steps will
help you optimize your
website to attract
customers, and get you
some love from Google

4. 1. Make a spreadsheet
of your sites main pages.
Record
the
following

5. Existing Domain URLs

6. Titles, Descriptions and Meta Tags
(keywords) Entered for all URLS

7. 2. Create a list of the Keywords
you would like to rank for
Think “What
would some
one type into a
search engine
to find my
site?”

8. 3. Use SEMRush.com to
determine
what
rankings
your site
already
has

9. *VERY IMPORTANT!*
Check which
page is ranking
for what
keyword!

10. If a subpage is ranking 15th for
the Keyword “brass trinket,” then
you are going to optimize that
page for “brass trinket,” NOT your
home page!

11. 4. Use SEM Rush and
Google’s External
Keyword Tool to
determine which
words are most
relevant for your
site.

12. Believe it or not, there is a
difference between “Greensville
Orthodontics”
and
“Greensville
Orthodontist”

13. 5. Re-write the Meta-Titles
of your pages
The title should start with the most
important keyword you want to rank
for
This is usually the keyword with the
most traffic, but isn’t always
When in doubt, aim for the higher
traffic Keywords

14. 6. Re-write your Page
Descriptions
Insert your keywords wherever they
make the most sense
Remember the purpose of the description is
to SELL a web surfer on your site!
It is NOT to force in unnatural sounding
keywords
Your description should draw the visitor
into visiting your site

15. 7. Enter the main keyword
and it’s derivatives into the
Meta-Tags.
Don’t over do it
with keywords!!
3-4 derivatives
is plenty!

16. 8. Re-write the H1 title of
your pages
The H1 title of your page should
include your main keyword
The keyword should be placed at
the beginning or close to the
beginning of the title

17. 9. Check your content for
Secondary words
Use secondary keywords
throughout the page wherever they
sound natural
Your primary keyword doesn’t need to
be used any more thane 3 or 4 times
throughout your whole page
Any more than this annoys Google
and your reader

18. Remember!!
Usability and Readability
ALWAYS come before
optimization when it comes
to content!

19. For a more in depth guide to this
process click the image below

20. For more fantastic Information
about SEO, Social Marketing and
internet marketing tips visit Escape
The Matrix’s Website: