I challenge you to rethink what it means to be a leader, and define leadership based upon what is already and always within you -- instead of basing leadership upon the money, power, status and followers. An "unspeech" birthed from Chris Guillebeau's World Domination Summit in Portland, Oregon, in June 2011.

1. A Brief Introduction to the Alternative Leadership Philosophy
lead
how to
without followers
By Dave Ursillo

2. Hi, I’m Dave Ursillo
and I’m really honored to borrow your attention for a few minutes.
“Lead Without Followers” (formerly, The Quiet Leader) is what I call an alternative
leadership philosophy: a radical redefinition of what it means to be a leader.
In a world that desperately needs a new generation of selfless, inspired and dedi-
cated leaders, my new book Lead Without Followers (September 2011) empowers
men and women in any and every walk of life to become genuine, effective and
influential leaders—every day.
This philosophy is the culmination of the last 3 years of my life. It’s why I started
blogging. It’s why I quit a job I hated, abandoned a life of unhappiness and have
dedicated every minute of every day to share this positive message with the world.
But you’ll learn more about all of that as you read on :)
This e-book is a brief introduction to the Lead Without Followers philosophy. I was inspired to hire the very
talented Lisa Valuyskaya of IdeaStylist to design this e-book as a free gift for my blog readers, friends and fel-
low World Domination Summit attendees after nearly 100 positive comments, hundreds more ReTweets and
Facebook Shares of this simple, informal blog post—an imaginary “speech I never gave.”
For your warm support over the years, thank you. Rest assured: This story is just beginning. :)
How to Lead Without Followers: the World Domination Summit Talk I Never Gave by Dave Ursillo is licensed under
a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License. Based on a work at www.daveursillo.com.
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave Introduction

3. How do you tell a conference of 500 of some of the
most talented and ambitious game-changers around
that—in spite of their noble aims, world-shifting aspirations
and even with their current successes—they’re all…
kind of going about it wrong?
Well, at Chris Guillebeau’s worLd domination summit (wds) in Portland,
Oregon this past June, I didn’t quite get the opportunity.
You see, a few months ago I was totally surprised to have been selected as a
potential speaker at WDS. All 500 conference-goers voted on about a dozen
“attendee-led” workshop proposals, including my own. What I submitted to
Chris’ amazing team of volunteers was called, “H ow to L e ad w i tHout F oLLo -
wer s .”
Well, I never got the opportunity to present the workshop, but simply being
included in that list of potential presenters (some wildly successful authors,
speakers, bloggers, businesspersons and entrepreneurs) was truly an incredi-
ble and humbling honor.
And yet, as I sat in the crowd in Portland this past week—as one of
five-hundred faces—I couldn’t help but drift into vivid daydreams of
what I would say, and how I would say it, as if I was on that stage
after all.
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave 1

4. After red-eyeing back to Boston from Portland early one morning,
I wrote the speech as it flowed to the forefront of my mind;
raw and hardly-formatted, authentic and in free form.
Read it in your head as you would on stage, in a group,
in front of a crowd… or however you please.
Whatever you do,
use your imagination.

5. The World Domination Summit Talk I Never Gave
“There’s truly a special feeling among the room
here—and I think you feel the same thing.
it’s not a pat-ourselves-on-the-back sort of thing. it’s an indefinable, indistinguishable,
impossible-to-totally-describe sensation of what brought us all here. that’s what is so
special about coming together for an event like this.
if it’s here at the World Domination Summit, or at a ballgame for your hometown team,
or at a fashion show… you and that crowd of complete strangers are brought together
for something beyond your differences.
there’s a sensation of unabashed unity, a common denominator among
us, a shared foundation of support and learning that makes us each
a complete equal to those sitting around you. you share a passion,
an interest, a hobby, an “appreciation of,” and upon that humble
basis you are suddenly interwoven with hundreds and thousands
of amazing and unique people, in a very special way.
...but what is it about WDS that feels so special to us here today?
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave 3

6. in spite of the titles and taglines of all of the wonderful workshops
and spectacular speeches this weekend in Portland, you know,
I really don’t think that “special feeling” we all feel has been about
attracting a following… or gaining popularity… or achieving
mega-noticeable goals.
what has united us is far less about writing and speaking, or tweeting and SEOing.
so, what is it that brought us here?
Well, there’s location-independence, lifestyle design,
entrepreneurship, authorship, blogging, social media
and much more, but, even still, the World Domination
Summit promises to one major encouragement…
one special take-away… one thing, one reason why
we’re all here: to lead.
Lead in your field, lead in your line of
work, lead your life, lead among your
communities, lead in your industry…
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave 4

7. Yes, every one of these speakers is here to intrigue you, to entice you, to encourage you
and to absolutely implore and even demand you to lead. Think to the shared
message each presenter has spoken, the true reason that drew us here and that we each
feel cascading and flowing between us in this room:
• take personal responsibility,
• take the initiative,
• take charge,
• take the time,
• take a chance,
• take advantage of the moment,
• take hold of all of the wonderful opportunities that lay before you.
that. is. leadership.
but we don’t call it that.
what i’m here to ask you today is.................. why not?
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave 5

8. Lead Without Followers
the message I’m here to deliver is an “alternative leadership” philosophy—really,
a mindset, a different perspective on leadership and what it means to be a
leader—that we arent used to hearing on the news, or discussing with people or
simply thinking about in our own heads.
i call this alternative leadership philosophy, Lead Without Followers.
......what do you think when you hear that phrase?
what sensation, emotions or thoughts spring forth from within you?
if you’re like me when I first thought of this little phrase…
do you think it’s backwards? nonsense?
a complete contradiction? outright hypocritical?
to be honest, I wouldn’t blame you for saying right now,
“ you know, guy-whose-name-I’ve-already-forgotten-because-I-just-
heard-your-name-for-the-first-time-and-really-don’t-know-who-you-are…
you’re on stage right now, in front of a massive PowerPoint slide that
reads ‘Lead Without Followers’ … while you stand in front of an
audience of 500 f$!*&ing people!”
......fair point :)
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave 6

9. Before we go any further, we should step back. I want to introduce myself and
tell you a little bit about my story. after all, the reason we’re all here is to con-
nect with one another as human beings, and to share our human stories.
my name is Dave Ursillo (since you’ve all probably already forgotten)
I’m a 25-year-old writer from Rhode Island currently living in Boston, Massa-
chusetts. And outside of simply calling myself a writer because writing is truly
my deepest passion in life, I suppose I would also call myself a leader.
Although I’m not quite sure why.
when I was young, still watching Teenage Mutant Ninja Turtles and pretending to be
a superhero in my backyard, my parents would tell me that my teachers said I was a
leader among my peers. I had no idea what that meant, and i also didn’t care much
(“…Did Mrs. Stanley mention that I scored 2 goals in recess yesterday?!”).
• I’m not sure if hearing this as a young kid planted proverbial seeds in my
head, but as I grew up and got to the age of around 12, I began taking a strong
interest in government and the ways politics worked.
• By 13 or 14, I felt like I could actually shoulder the responsibility of being a lea-
der, and felt that I should take a huge leap of faith and run for class president,
which would take effect the following year as a freshman in high school.
• And then, by the age of 15, September 11th, 2001 occurred.....................
…and suddenly, being the best leader that I could be — in a world that appeared to so
desperately need it — became the single biggest, solitary priority in my young life.
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave 7

10. I naturally felt the draw of a leader, a calling to leadership,
but, who was I to lead?
From this point, my story goes a little like this:
• 4 consecutive years of elected student government (didnt really like it)
• co-captain of my league champion high school lacrosse team (wasnt good
enough to do anything more with that)
• recipient of the Military Order of the World Wars Bronze Award as an Army
ROTC cadet with the Bay State Battalion in college (i write about flowers, not
exactly a typical military dude)
• contributing writer, sectional editor, and eventual editor-in-chief of the only of-
ficial student newspaper at my Alma matter, the College of the Holy Cross, and
acting as one of two student-liasons to the dean of students about on-campus
affairs (i got named as a defendant in a federal lawsuit, which kinda sucked…)
• meanwhile I worked and interned in 5 federal and state governmental offices
over 6 years from 2003 to 2009, including,
• the White House Council on Environmental Quality in 2008 (and eventually in-
terviewing for a position in the Office of the Staff Secretary in the West Wing…
but a Harvard grad stole that job from me)
• and as a “body man” to a popular gubernatorial candidate in 2009 (not body
double… or body guard… or because of my incredible, hulk-like physique.. the
job woulda more accurately been called, “assistant bitch” )
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave 8

11. i found problems and had qualms with just about every one of these experiences,
and was ultimately turned away from them—or simply realized i was not passio-
nate enough to invest my entire life into them as fully as i possibly could have.
…and i began to wonder what was wrong with me.
why couldnt i seem to find any true “fit” for my deep-rooted
passions for helping people, and serving others, and doing good,
and making positive change in the world?
why could i not find the right field of leadership that suited my
talents and skills, as well as my passions and drives…?
what was wrong with me?
one night, when i was still living in washington dc (shortly after my White House internship) and as the
international economy truly imploded across the globe—this was even before i was a body man a few
months later in 2009—i found myself battling a very odd and uncharacteristic bout of insomnia.
i was sitting in my really nice apartment in the nation’s capital,
feeling very lonely, and lost, and helpless.
and i couldnt sleep.
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave 9

12. so, as a true writer, i grabbed my journal. it was a cool night but i wanted to be out-
side so i wheeled my computer chair onto my little cement patio, bundled up a bit
and wrote to the glow of the street lights below.
……what was wrong with me?
i remember looking to the stars for answers, and hearing no response.
i remember looking across the street and seeing dim flickers of televisions
in dark apartments and wondering who was inside… what they were doing
with their lives… what drove them… what held them back….
i remember replaying the experiences i just described to you, over
and over again in my head. all those fields of leadership. politics,
government, journalism, military, athletics…
and i tried in that moment to find the missing link.. the hiding key…
what was evading me so well and spinning me into a confused and
desperate state at 22 years of age. and then, i remember writing,
“I know in my heart that I am a leader.
But who am I to lead?”

13. you see, ingrained in my mind was a social paradigm, a cultural meme,
something that dictated i was a follower, not a leader.
that i needed to “work my way up” to be any sort of “real” leader.
that i needed to play the game, invest my entire life proving something
to someone for some set of reasons i didn’t agree with, but were (apparently)
unquestionably unchangeable, static, stagnant, permanent and forever.
and when i thought of that possibility, i felt dead inside.
I refused to invest 10, 20, 30, even 40 years of my life or longer to “play the game”,
to kiss up to powerbrokers and shake hands with assholes who think theyre bet-
ter than you just for wearing a nicer suit—and all for the possible opportunity to
maybe, just hopefully, “some day” far away have barely a chance to maybe express
my deeply rooted love of others and my want to serve people and my need to share
kind and positive and intrinsically good messages to inspire others to live better,
right now, and to help others do the same.
but everywhere i had been looking, there were rules, regulations,
confinements and constrictions that made you play the game.
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave 11

14. in a system that requires you to “play games” with real human beings,
encourages to throw out your moral character and your values…. who
even knows if by the point where i could have possibly done some good by
elevating my way through that system, reaching some place or position of
genuine power and status and influence… who knows if I’d still be even a
shred of my former self… or if I’d just be another corrupted, compromised
“player” who cut corners and cheated himself out of who he truly was… just
to get ahead.
i read that line over and over again in my journal:
“I know in my heart that I am a leader. But who am I to lead?” and in a
moment that i will always remember, without knowing what i was thinking
or why, i wrote,
“Is it possible for one to lead,
without having others follow?”
and suddenly, everything that I thought I knew about leadership changed.
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave 12

15. what is leadership? and what does it really mean for someone to be a leader?
Your drive, your passions, your talents, your loves and wishes and dreams—
your ability to lead your life by good example, by your own choosing and in
your own unique ways...... who says we need anyone else’s permission
to do that?
does anyone outside of your individual self give you power or
permission to take charge, to assume personal responsibility, to
take positive action, to fight the status quo, to overcome acts of
evil and indifference, to inspire, to take up the torch and carry it
on, and on, and on, in the darkest of nights?
No!
No. the answer is simply, no.
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave 13

16. And so for what reason would you ever allow someone to say
that you’re not a leader… because you don’t have followers?
and command an audience of hundreds? or wear a fancy suit? or get called
Senator or Congressperson? or make a 6-, 7-, or 8-figure salary per year?
or drive an expensive car?
don’t these things — what I call “social qualifiers of success” that we all
innately and often subconsciously recognize as qualifying someone as
“successful” and “powerful” and “influential” and, thus, an “expert” or
“pro” or “leader” — arent they the very things that corrupt people, that
distract our attention, and cloud our judgement, and stain the purity
of our souls?
why should we rely upon these things to tell us
and the world at large who are leaders when we
can lead by good and noble example more purely
and freely and boldly without them??
Dave UrsilloLead Without Followers: the WorldHow to Lead Without Followers: the World Domination Summit Talk I Never Gave
How to Domination Summit Talk I Never Gave Dave Ursillo 14

17. ….although the name of this session is ‘how to lead without followers’ the truth is
that here today, i’m not going to deliver the ‘how’ part, only the ‘why’.
now is simply the time to deliver the ‘why’.
because somehow, some way,
i think i want to leave it up to you
— each and every one of you, in your own unique ways, in all of your walks
of life, with your own ambitions and longings and dreams to guide you —
to determine the ‘how’ for yourselves.”
Dave Ursillo How to Lead Without Followers: the World Domination Summit Talk I Never Gave ebook design by

18. you’ve gotten a taste of the why...
now you need to learn the how!
In spite of it’s “How-To” title, this non-speech was meant to be a tease — merely an introduction to
some of the compelling and powerful ideas that constitute this revolutionary alternative leadership
philosophy called, Lead Without Followers.
The good news? The “how” is here!

19. About Dave Ursillo
Alternative Leadership Writer, Blogger & Speaker
Dave Ursillo is a 25-year-old writer, speaker and life-explorer at DaveUrsillo.com.
The former “politico” insider abandoned his career path in public service amid
an identity crisis and depression at age 23, instead opting to pursue his dream
of becoming a career-long author and speaker.
As the founder of the Lead Without Followers alternative leadership philosophy,
Dave teaches people how to become leaders in any walk of life by nurturing
quiet, profound senses of personal leadership.
Ursillo can be read throughout the web and has been featured on local and national media outlets, recently
including CBS Sunday Morning. For speaking engagement inquries and interview requests, email Dave now!
DaveUrsillo.com on Facebook » Dave on Twitter » Subscribe to DaveUrsillo.com »
Psssssssst......... Are you feeling inspired?
Do you feel an empassioned fire beginning to burn deep within you? Do you want to Lead Without Followers in your life and
truly become a part of our revolution to restore the meaning of leadership to its truest, purest and most potent form in
today’s desperate world??
Welcome. And thank you...
I’ve been hoping to find you.